Blue River Dairy: Case Study Analysis and Market Potential

This document presents a case study on Blue River Dairy, a New Zealand-based company known for its dairy products like cheese, ice cream, and milk powder derived from sheep and cow milk. The case study explores the company's history, from its establishment in 2002 to its global expansion and acquisition by a Chinese company. It details the range of products offered, including cow milk, sheep milk, cheese, and ice cream, and analyzes the company's market potential, highlighting its export strategies and production capacity. Furthermore, the document examines the awards and recognitions Blue River Dairy has received, emphasizing its commitment to quality, nutrition, and compliance. It also outlines the company's strategies, including plans for doubling sales and expanding production capacity. The case study draws from various sources, including Bloomberg, FoodBev, and the company's media releases, providing a comprehensive overview of Blue River Dairy's business operations, market position, and future prospects.

Blue River Dairy

Overview
 Blue River is known for the production of
dairy items such as cheese, ice cream, and
milk powder from sheep and cow milk
(Bloomberg, 2018). It sells its items on the
web and through outlets in New Zealand. The
organization additionally exports its products
globally. Blue River was established in 2002
and is situated in Invercargill, New Zealand
(Bloomberg, 2018).

History
 Blue River Dairy began its career when names, for instance,
Monowai, Blackmount, and Tussock Creek were put
basically just local people knew about. By 2013, Blue River's
honor winning cheeses were making those spots easily
recognized names. The company had made a specialty
advertise that Southland was pleased with (River, 2014).
 In February 2015, Its potential was perceived globally when
it was acquired by the Chen family from Changsha, China.
The association prospered and by September 2015, Blue
River had ended up being a pioneer, turning into the main
assembling plant on the planet to trade sheep milk baby
recipe (River, 2014).

Products of Blue River Dairy
 Cow milk
 Sheep milk
 Cheese
 Sheep milk powder
 Ice cream (Global Ex, 2018).

Market Potential
Its overall milk yields of 26,603 ewes. Creation
is more than 300 liters for every ewe in 160 days
Cheeses are still delivered locally, however,
most milk has been sent out as a powder to
Indonesia and China (Scully, 2018).

BR is comprehended to have newborn child
formula to the Chinese markets stopped partially,
as a reaction to this, The company sold its
Invercargill handling plant also, its image to
Chinese interests in January 2015 (Prichard &
Peterson, 2015). The buyer, Blue river Nutrition
HK, will keep on preparing milk from Antara Ag
cultivates, the renamed cultivating side of Keith
Neylon's matter of fact. Antara expects to think
of extending cultivating and milk-creation
activities (Prichard & Peterson, 2015).
Market Potential

Awards
The organization was
allowed the entitle at the
occasion of Growth in
Auckland, the climax of the
Deloitte Fast 50 grants – a
yearly list of organizations
with the quickest developing
income. The organization
likewise gotten Fastest
growing agribusiness and 4th
quickest Growing
organization (Media Release,
2018).

Awards
Blue River was the winner of the presentation
Innovation in Exports Southland Recognition
dinner in the mid of 2016, and also awarded by
the Primary Sector Business Award in the year of
2017 Westpac Southland Business Excellence
Awards (Media Release, 2018).

Culture and values
Blue River's inventive group are centered around
quality, nourishment and compliance. Its carefully
controlled creation process starts with thorough
testing to choose just the most astounding quality
fixings from New Zealand and around the globe. Its
preparing condition is cautiously controlled to
guarantee each can surpasses the absolute most
elevated consistence benchmarks on the planet
(River, 2018).

Culture and Values
O Blue River is the revolutionary essence of New
Zealand’s dairy industry (River, 2018).
O The company perceives that each infant has
distinctive dietary and stomach related
necessities, and we endeavor to give increasingly
wholesome decisions to your infant's upbeat and
solid advancement (River, 2018).

Strategies
 New Zealand newborn child sustenance exporter Blue River
Dairy has uncovered designs to twofold deals one year from
now through another generation line (Scully, 2018).
 With the expansion of the new canning line, the firm which
produces baby formula utilizing bovine, goat and sheep milk –
is focusing on the generation of 15 million jars in 2019 (Scully,
2018).
 The Invercargill-based business has multiplied its lasting staff in
the previous year, going from around 50 to around 105.
Somewhere around 20 additional workers would be in demand
while new canning line opens (Scully, 2018).

Bibliography
Bloomberg. (2018). Company Overview of Blue River Dairy Products Limited.
Retrieved from https://www.bloomberg.com/research/stocks/private/snapshot.asp?
privcapId=16317574
Global Ex, U. (2018). Blue River Dairy New Zealand. Retrieved from UA Global ex:
http://www.uaglobalex.com/index.php/products/dairy
Media release. (2018, 11 14). Blue River Dairy announced as New Zealand’s fastest
growing exporter. Retrieved from Blue river diary: https://blueriverdairy.co.nz/1371-2/
Media Release. (2018). Blue River Dairy experiencing phenomenal global growth.
Retrieved from https://blueriverdairy.co.nz/1297-2/
River, B. (2014). Nutrition. Retrieved from blue river: https://blueriverdairy.co.nz/our-
story/
river, B. (2018). Blue river dairy. Retrieved from https://blueriverdairy.co.nz/
Scully, J. (2018). New Zealand’s Blue River Dairy aims to double sales next year.
Retrieved from FoodBev: https://www.foodbev.com/news/new-zealands-blue-river-
dairy-aims-to-double-sales-next-year/
Prichard, C., & Peterson, S. (2015). The sheep dairy industry in New Zealand: a
review.