Leadership, Management, and Strategy Analysis of Blue Robin Snacks

This report provides a comprehensive analysis of leadership and management within Blue Robin Snacks, focusing on the selection of a Director of Strategy, Marketing, and Public Relations. It details the criteria for the role, evaluates three candidates (Angus Magee, Catriona Colman, and Alison Robinson) based on their skills and experience, and ultimately identifies Alison Robinson as the best fit due to her exceptional marketing and public relations skills, track record of sales growth, and personality traits suited for strategic management. The report also outlines the company's vision, mission, and values, along with candidate responses and a personal and professional development plan aimed at enhancing communication, knowledge, and adaptability within the organization. The analysis draws upon leadership and management theories to support its findings and recommendations, concluding with a bibliography of relevant academic sources.

Leadership and Management
in Blue Robin Snacks
Company
Name of the University:
Name of the Student:
Authors Note:

Executive Summary
The skills of director of strategy must majorly
consider skills in technologically competent
and qualifications in marketing and social
media practice.
 Alison Robinson is the “best-fit” based on her
qualities of high alertness, has production
orientation, has exceptional skills of
managing business and creating future.

List of Criteria of Director of Strategy
Responsible for editorial direction, design
and distribution of company publications - 10
scores
Leading projects as assigned like cause-based
marketing and special events - 10 scores
Monitoring trends and market research
capability - 10 scores
Exceptional communication skills - 10 scores
High social intelligence and team leading
skills - 10 scores

List of Criteria of Director of Strategy
Highly intelligent and exceptional capability
to attain goals - 10 scores
Problem solving and risk taking ability - 10
scores
Capability of better data collection on
marketing - 10 scores
Constant monitoring ability of the PR
program impacts and marketing strategy - 10
scores
Skills in technologically competent and
qualifications in marketing and social media

Elements in Profile that Should not be Taken into Account
Marital status of Candidates: This will not
impact the work efficient of the candidate
Gender of Candidates: This will not
facilitate in analyzing the skills attained by
suitable candidates
Physical Traits of Candidates: This factor
will not facilitate in evaluating necessary
qualification and capabilities of candidates
Name and profession of candidates
parents: This factor is irrelevant in analyzing
suitability of the candidates with the job

Candidate Score Against Criteria: Angus Magee
Responsible for editorial direction, design and
distribution of company publications - 4 scores
Leading projects as assigned like cause-based
marketing and special events - 7 scores
Monitoring trends and market research capability
Exceptional communication skills - 6 scores
High social intelligence and team leading skills – 5
scores
Highly intelligent and exceptional capability to attain
goals - 6 scores
Problem solving and risk taking ability - 9 scores
Capability of better data collection on marketing - 3
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 8 scores
Skills in technologically competent and qualifications
in marketing and social media practices - 6 scores

Candidate Score Against Criteria: Catriona Colman
Responsible for editorial direction, design and
distribution of company publications - 7 scores
Leading projects as assigned like cause-based
marketing and special events - 5 scores
Monitoring trends and market research capability
Exceptional communication skills - 10 scores
High social intelligence and team leading skills - 8
scores
Highly intelligent and exceptional capability to
attain goals - 7 scores
Problem solving and risk taking ability - 5 scores
Capability of better data collection on marketing - 6
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 7 scores
Skills in technologically competent and
qualifications in marketing and social media
practices - 9 scores

Candidate Score Against Criteria: Alison Robinson
Responsible for editorial direction, design and
distribution of company publications - 8 scores
Leading projects as assigned like cause-based
marketing and special events - 10 scores
Monitoring trends and market research capability
Exceptional communication skills - 7 scores
High social intelligence and team leading skills - 9
scores
Highly intelligent and exceptional capability to attain
goals - 10 scores
Problem solving and risk taking ability - 10 scores
Capability of better data collection on marketing - 8
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 6 scores
Skills in technologically competent and qualifications
in marketing and social media practices - 10 scores

Best Fit Candidate for Director of Strategy Position
Alison Robinson is deemed to be “best-fit” for the
Company because of her best score in the vital
criteria's necessary for director of strategy:
Marketing and Public Relations.
The candidate is “best-fit” as she had exceptional
track record of dealing with declining sales and
increasing annual sales in her past company by 30%
each year.
Alison has the self-motivation, social intelligence and
exceptional sales ability to turn the BRS Foods’ sales
decline around and result in the company to attain
next phase of growth

Best Fit Candidate for Director of Strategy
Position
Through using “Briggs Myers Personality
Type Indicator” theory it is observed that the
candidate selected has ESFJ trait.
This trait in Alison Robinson gives her the
capability to manipulate and becoming good
and popular with people that is fit for the
“Strategy manager” position.
Her trait can facilitate the company to grow
its consumer base and expansion in
international markets in attaining increasing
trend in its revenue margin.

Vision of the Company
The vision of the
company is to grow
its business in
traditional markets
and expanding
business in
international
markets.
Response of Candidates:
Angus Magee: “I focus on
attaining vision through my
team management and
marketing expertise”
Catriona Colman: “I
consider to attain vision
through mu authentic
leadership ability”
Alison Robinson: “ I intend
to attain this vision through
my exceptional planning and
risk taking skills”

Mission of the Company
The mission of the
company is to
position its company
as a constantly
innovating
organization that
constantly
developing in retail
outlets.
Response of Candidates:
Angus Magee: “The mission
is achievable as I can employ
my talent development skills
in promoting innovation”
Catriona Colman: “I will
employ my high social
intelligence in developing
innovation culture”
Alison Robinson: “The
mission is a long term
sustainable goal that I can
attain through my successful
coaching delegating style”

Statement of Values of the Company
The values of BRS
Foods Company
includes developing
culture of service
mindedness, high
performance along
with promoting
integrity, respect and
responsibility.
Response of Candidates:
Angus Magee: “The values
match with my skills of talent
development”
Catriona Colman: “The
values of the company is
encouraging for developing
positive work culture”
Alison Robinson: “The
company’s values has vision
of attaining long term
sustainability and I can attain
it through my motivational
and problem solving skills”

Personal and Professional Development
Plan
Goal Activities Time frame Rationale
Communicational abilities  Undertaking frequent
sessions and thereby
developing different
communicability
skills
 communicating with
the managers
 undertaking a softy
skill development
training program
2- 6 months The enhanced
communicability of the
personnel will be helping
the organization in
undertaking the smooth
functioning of the
enterprise
Empathetic approach  Identification of the
issues through
placing the individual
in the situation
 Managing different
critical situations
3- 7 months The empathetic approach
of the individuals helps
the same in maintaining
their efficacy of the
operations

Personal and Professional Development
Plan
Goal Activities Time frame Rationale
Knowledge of the
processes
 Undertaking sessions
on the different
processes that are
involved in the
organization
 researching on the
processes in order to
identify the
differences between
the processes
4- 5months Suitable knowledge of the
processes and the manner
in which the operations
are designed will be
helping the personnel in
developing an insight of
the objectives of the
business and thereby
facilitate smooth
functioning of the same.
Resolving capabilities  Identifying the issues
that are faced by the
people
 choosing the best
resolution policy in
order to mitigate the
issues
3- 5 months The conflict management
in the organizations will
be facilitating the smooth
functioning of the
business processes

Personal and Professional Development
Plan
Goal Activities Time frame Rationale
Adaptability  Adapting to
different situations
through
adjustments and
mutual help
among the
personnel
7- 8 months Enhanced adaptability
of the personnel will
be helping the new
recruits in adapting to
different workplace
situations
Time management  Understanding the
importance of
time
 Working on tight
schedules
6- 9 months The time management
perspectives will be
helping the personnel
in undertaking the
smooth functioning of
the workforce in
different critical and
urgent situations

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