Leadership, Management, and Strategy Analysis of Blue Robin Snacks

This report provides a comprehensive analysis of leadership and management within Blue Robin Snacks, focusing on the selection of a Director of Strategy, Marketing, and Public Relations. It details the criteria for the role, evaluates three candidates (Angus Magee, Catriona Colman, and Alison Robinson) based on their skills and experience, and ultimately identifies Alison Robinson as the best fit due to her exceptional marketing and public relations skills, track record of sales growth, and personality traits suited for strategic management. The report also outlines the company's vision, mission, and values, along with candidate responses and a personal and professional development plan aimed at enhancing communication, knowledge, and adaptability within the organization. The analysis draws upon leadership and management theories to support its findings and recommendations, concluding with a bibliography of relevant academic sources.

Leadership and Management
in Blue Robin Snacks
Company
Name of the University:
Name of the Student:
Authors Note:

Executive Summary
The skills of director of strategy must majorly
consider skills in technologically competent
and qualifications in marketing and social
media practice.
 Alison Robinson is the “best-fit” based on her
qualities of high alertness, has production
orientation, has exceptional skills of
managing business and creating future.

List of Criteria of Director of Strategy
Responsible for editorial direction, design
and distribution of company publications - 10
scores
Leading projects as assigned like cause-based
marketing and special events - 10 scores
Monitoring trends and market research
capability - 10 scores
Exceptional communication skills - 10 scores
High social intelligence and team leading
skills - 10 scores

List of Criteria of Director of Strategy
Highly intelligent and exceptional capability
to attain goals - 10 scores
Problem solving and risk taking ability - 10
scores
Capability of better data collection on
marketing - 10 scores
Constant monitoring ability of the PR
program impacts and marketing strategy - 10
scores
Skills in technologically competent and
qualifications in marketing and social media

Elements in Profile that Should not be Taken into Account
Marital status of Candidates: This will not
impact the work efficient of the candidate
Gender of Candidates: This will not
facilitate in analyzing the skills attained by
suitable candidates
Physical Traits of Candidates: This factor
will not facilitate in evaluating necessary
qualification and capabilities of candidates
Name and profession of candidates
parents: This factor is irrelevant in analyzing
suitability of the candidates with the job

Candidate Score Against Criteria: Angus Magee
Responsible for editorial direction, design and
distribution of company publications - 4 scores
Leading projects as assigned like cause-based
marketing and special events - 7 scores
Monitoring trends and market research capability
Exceptional communication skills - 6 scores
High social intelligence and team leading skills – 5
scores
Highly intelligent and exceptional capability to attain
goals - 6 scores
Problem solving and risk taking ability - 9 scores
Capability of better data collection on marketing - 3
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 8 scores
Skills in technologically competent and qualifications
in marketing and social media practices - 6 scores

Candidate Score Against Criteria: Catriona Colman
Responsible for editorial direction, design and
distribution of company publications - 7 scores
Leading projects as assigned like cause-based
marketing and special events - 5 scores
Monitoring trends and market research capability
Exceptional communication skills - 10 scores
High social intelligence and team leading skills - 8
scores
Highly intelligent and exceptional capability to
attain goals - 7 scores
Problem solving and risk taking ability - 5 scores
Capability of better data collection on marketing - 6
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 7 scores
Skills in technologically competent and
qualifications in marketing and social media
practices - 9 scores

Candidate Score Against Criteria: Alison Robinson
Responsible for editorial direction, design and
distribution of company publications - 8 scores
Leading projects as assigned like cause-based
marketing and special events - 10 scores
Monitoring trends and market research capability
Exceptional communication skills - 7 scores
High social intelligence and team leading skills - 9
scores
Highly intelligent and exceptional capability to attain
goals - 10 scores
Problem solving and risk taking ability - 10 scores
Capability of better data collection on marketing - 8
scores
Constant monitoring ability of the PR program
impacts and marketing strategy - 6 scores
Skills in technologically competent and qualifications
in marketing and social media practices - 10 scores

Best Fit Candidate for Director of Strategy Position
Alison Robinson is deemed to be “best-fit” for the
Company because of her best score in the vital
criteria's necessary for director of strategy:
Marketing and Public Relations.
The candidate is “best-fit” as she had exceptional
track record of dealing with declining sales and
increasing annual sales in her past company by 30%
each year.
Alison has the self-motivation, social intelligence and
exceptional sales ability to turn the BRS Foods’ sales
decline around and result in the company to attain
next phase of growth

Best Fit Candidate for Director of Strategy
Position
Through using “Briggs Myers Personality
Type Indicator” theory it is observed that the
candidate selected has ESFJ trait.
This trait in Alison Robinson gives her the
capability to manipulate and becoming good
and popular with people that is fit for the
“Strategy manager” position.
Her trait can facilitate the company to grow
its consumer base and expansion in
international markets in attaining increasing
trend in its revenue margin.

Vision of the Company
The vision of the
company is to grow
its business in
traditional markets
and expanding
business in
international
markets.
Response of Candidates:
Angus Magee: “I focus on
attaining vision through my
team management and
marketing expertise”
Catriona Colman: “I
consider to attain vision
through mu authentic
leadership ability”
Alison Robinson: “ I intend
to attain this vision through
my exceptional planning and
risk taking skills”

Mission of the Company
The mission of the
company is to
position its company
as a constantly
innovating
organization that
constantly
developing in retail
outlets.
Response of Candidates:
Angus Magee: “The mission
is achievable as I can employ
my talent development skills
in promoting innovation”
Catriona Colman: “I will
employ my high social
intelligence in developing
innovation culture”
Alison Robinson: “The
mission is a long term
sustainable goal that I can
attain through my successful
coaching delegating style”