BluGlass Ltd: Enhancing CSR through Green IT Sustainability Strategies

This presentation provides an overview of BluGlass Ltd, an Australian clean technology company, and its efforts to integrate Green IT sustainability to enhance its Corporate Social Responsibility (CSR) prospects. It discusses the company's background, the impact of ICT on carbon footprints, and the successful implementation of overall sustainability measures. The presentation explores the application of Teece's Model and other strategies for adopting Green IT, including checking suppliers and leveraging research and development. It examines the company's target market, customer solutions, and the business model adopted. Furthermore, the presentation addresses how to build loyalty and commitment among stakeholders to generate Green IT sustainability applications. It also maps problems and solutions related to Green IT, highlighting the importance of tools and metrics, and provides recommendations and conclusions for the company to generate greater impacts in its sustainability efforts. The presentation includes a reference list of relevant academic sources.

ISYS6004 Green Information
Technology and Sustainability

Overview of the
Presentation
 Introduction
 Background
 Discussion
 Recommendations & Conclusion
 Reference Lists

Introduction
 BluGlass Ltd is an Australian clean technology
company that produces and commercializes
semiconductor technology known as remote
plasma chemical vapour deposition (RPCVD).
 The Company is focused on manufacturing
LEDs, concentrated solar cells and power
electronics.
 The Company has won Australian Cleantech
Award. However it faces challenges in its
accommodation of Green IT sustainability to
further enhance its CSR prospects.

Background
 ICT adopted has been known to generate 10-12%
of carbon footprints.
 The Company has been successful in
implementing overall sustainability that allows it
to become sustainable.
 The Company has been successful towards
generation of various products that is known to
reduce use of non-sustainable energy. It has won
various awards for its innovative endeavors.
 In doing so the Company has made use of IT,
which has not accommodated usage of
sustainable energy forms.

Discussion-Teece Model
 In order to adopt Green IT,
models such as Teece’s Model or
Porter’s can be applied.
 Green Technologies: Teece’s
Model can help research and
develop new technologies using
exogenous science and
technologies.
 Checking Suppliers: Tapping
supplier and complementary

Discussion-IT Strategy
 Target Market: The Company caters
to global market and especially
within Australia. Customer’s in
Australia wants their products to be
produced by sustainable methods.
 Customer Solution: The Company
designs products using competitive
strategies by application of business
models that provides it core
competence. The Company adopts

Discussion-Business
Model

Discussion
 The business model adopted by the Company
provides that potential pitfalls that lead to
creation of sustainability challenges has to be
overcome.
 Enterprise Boundaries: The Company’s
thorough audit for various control performances
has to be ascertained such as CPU, Devices,
Auto Shut down and various others IT related
tools.
 Decision Protocol: A decision protocol has to be
ascertained that will allow the business transfer
into sustainable business form.

Discussion
 Building Loyalty & commitment: All
stakeholders need to be integrated
into business agenda for building
trust, loyalty through continued
commitment.

Discussion
 The model will be able to provide
sustainability to the business by extending
its CSR initiative.
 Through Teece’s Model application the
business will be able to integrate
Governance with Knowledge Management.
 The shared model of values through
profile, planet and people ( meaning
stakeholders ) will allow generating Green
IT sustainability application.

Discussion-Mapping
Problems & Solutions
IT Problems Step/ Stage from
your model
Solution
1. Making use of non-
sustainable energy
for functioning of ICT
Sizing Accommodating solar
electricity usage for
Company’s ICT as
well.
2. Absence of model
to direct ways to save
electricity required to
function ICT usage
Sensing Designing Critical
Path and Key
Performance Indicator
(KPI) Score for
extended
performance and time
bound performance of
ICT

Discussion
 The newly structured model for Green IT will allow
saving non-sustainable usage.
 It will help generate a critical path or KPI score for
performance of ICT.
 It will add to CSR initiative accommodated by the
Company.
 Tools & Metrics: The Company will design tools and
metrics related to unit consumption of electricity as
well as time related performance for generation of
greater impacts on sustainability.
 Strategy Implementation: The strategy will be
implemented through co-ordinated efforts of all
relevant stakeholder groups.