Purchasing and Sales Management Analysis for Blurb Company Report

This report provides a comprehensive analysis of Blurb's purchasing and sales management strategies. It begins by highlighting the importance of effective purchasing, emphasizing factors such as price, quality, and delivery. The report then delves into the concept of adding value within the purchasing process, exploring how Blurb can enhance its offerings and create a competitive advantage. A significant portion of the report is dedicated to the 'make-decision and buy-decision', crucial for project managers, considering various factors like company skills and supplier capabilities. Furthermore, the report discusses the benefits of sustainable purchasing, including resource conservation, enhanced business opportunities, and risk reduction. It also explores the impact of modern technology on the purchasing process, emphasizing digital procurement, mobility, and analytics. The report concludes by summarizing the key findings and reinforcing the significance of sales force analysis and assessment in achieving maximum potential. References are provided using the Harvard style.

Running head: SALES MANAGEMENT
Sales Management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction......................................................................................................................................2
Importance of Effective Purchasing................................................................................................2
Concept of Adding Value................................................................................................................3
Make-decision and Buy-decision....................................................................................................4
Benefits of Sustainable Purchasing.................................................................................................5
Modern Technology in purchasing process and purchasing decision.............................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
Blurb is the platform for self-publishing and promotion, unleashing the artistic spirit
inside us. Blurb's website allows it easier to create, write, advertise, and distribute printed books
and eBooks that are of good standard. Blurb was created in 2005 by Eileen Gittins and features a
team of veterans from architecture, the internet and media who share the passion to help people
bring their stories to their life. This report aims to discuss the effective purchasing of the
business of Blurb and also discusses the concept of adding value. This report identifies the
benefits of the sustainable purchasing with the buy-decision and make decision.
Importance of Effective Purchasing
For the company Blurb, the purchasing is a vital feature, since it influences efficiency at
all rates. If the products the customers purchase for use do not satisfy their requirements, the
productivity of the activities would be that (Varley 2014). Stuff that the company buys for
manufacturing or resale will be of reasonable quality at a fair price or the buyers would not be
happy with it. The company needs to establish correct recruitment processes and track them
closely.
Price
The cheapest price is not necessarily the strongest option because you are not willing to
rely on the retailer to reliably deliver it. Active purchasing includes evaluating the performance,
financial stability and quality of all available suppliers, and selecting two or three preferred
suppliers.

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Quality
Procedures for purchasing may involve determination of commodity consistency.
Guidelines on quality control note that businesses should only procure products from accredited
suppliers (Wilhelm, Schlömer and Maurer 2015). The purchasing policies should contain
supplier-qualifying processes.
Delivery
If the company supply is versatile and depends on large inventories, a manufacturer with
long shipping periods could be chosen, likely at a better price. When they are focused on just-in-
time orders, they immediately need the stuff. Under any scenario the manufacturer will fulfill the
expected production dates.
Quantity
Once selecting vendors, customers will ask for the production power, which is a statistic
they will validate during the supplier’s visit. Supplier flexibility is increasingly critical as
their company expands and requires larger content quantities.
Concept of Adding Value
To business research introducing meaning is a central idea. Added profit is the disparity
between the quality of the final services or products versus the expense of the products used in
producing it (Francis et al. 2014). Thus, added value is the gain in revenue produced by the
manufacturing cycle of a company. The company can added value to their purchasing process
by:

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Creating a brand: The reputation for consistency, reliability, for which consumers is able
to pay. The trainers offer even better than high technical process, though the cost of development
per pair is potentially very close.
Excellent support: Good quality, responsive personal support may make the difference
between reaching a high price versus a medium one.
Offering value: Consumers are always likely to spend a bit extra for a commodity they
can get right away or that saves time.
Product benefits and features: Extra functionality of various software iterations may
cause the manufacturer can charge higher prices; specific service or product models are built to
accomplish the same result (Battaglia et al. 2014).
Make-decision and Buy-decision
Blurb's project managers need to make pragmatic decisions when it comes to product
sourcing products. The choices make and buy decision is mostly products to outlets for other
vendors. If the project management team’s recommendation is to produce the item then the
production program should then settle about the procedures and agreements necessary to create
the item.
Make decisions and Buy decision are taken carefully. There are numerous considerations
affecting the choice to produce or purchase, including the key skills of the company or
organisation, the value provided by the suppliers fulfilling the buyer’s expectations, the
uncertainties involved with the transaction, and the internal strengths relative to the vendor

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population (Battagello, Cricelli and Grimaldi 2019). In turn it is often affected by the supplier’s
supply and processing capability.
Before making the judgment of making own, adequate consideration would be provided
to ensuring that the part offered to an outside expert to be developed for the customers may be
properly manufactured by the Blurb Company, if any, to address technical difficulties. Quality
assurance protocols would be specifically adhered to minimize the supplier’s supply of the sub-
standard parts.
Make decision and buy decisions are extremely critical as they allow project managers to
execute the procurement of products required to meet the objectives of the project (Lehmann
2017). This influences the preparation and expense of the project as a whole. The make and buy
decision are taken as the products are expected to be too low for an observer to attract.
Benefits of Sustainable Purchasing
The key benefits of sustainable sourcing and purchasing are:
 Save resources and minimize the supplies, facilities and maintenance expenses, such as
minimizing the amount of waste the company submit to landfill will lower the
operational costs and substantially reduce the utilities bills by utilizing energy-efficient
and water-efficient goods and services (Johnsen, Howard and Miemczyk 2014).
 Gain new business and boost the work opportunities-several bigger corporations and
public sector agencies may question how the organization handles the social and
environmental effects, or challenge to follow other sustainability standards.
 Boost trust among staff, consumers and the general public.

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 Reduce the exposure to risk, by staying up to date with developments in environmental
regulations that could impact the goods the organization buy (Ambekar et al. 2019).
 Attract borrowers or developers who operate on standards of climate or ethics.
 Take advantage of the tax benefits such as the Enhanced Capital Allocation scheme
offering tax advantages for businesses invested in water-saving and energy-
saving facilities.
 Qualify for market help and credit programs while purchasing energy-saving appliances
from the Carbon Trust, like interest-free energy performance loans
Modern Technology in purchasing process and purchasing decision
Constant improvement is necessary if a company wants to stay up and running. The
Supply chain Department is no different. The demand for tech-enabled procurement departments
to play a more proactive position is rising stronger. Procurement managers have two primary
priority areas: expense management and risk avoidance. With the emergence of technology and
digital computing, companies also still need to concentrate on buying decision-making efficacy,
transparency and sustainability (Lu, Fan and Zhou 2016). Procurement managers of Blurb need
to rethink existing methods and adopt modern procurement technology to step up their
performance. Because technologies and procurement mergers are gaining steam, here are five
developments in procurement technologies that any company has to embrace now to maintain
sustainability.
 Digital procurement: The organization has placed the focus on moving to a new
approach to management, and recruitment is an environment where immediate benefits
are offered.

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 Mobility: Mobile phones, and not only for informal contact, have been an important part
of our lives.
 Collaboration: Vendors continued to enter the procurement room in different ways, and a
variety of goods centered on specialized functions such as strategic sourcing, purchase,
etc. Such technically sophisticated, stand-alone bleeding goods did little to overcome one
challenge like collaboration (Escobar-Rodríguez and Carvajal-Trujillo 2014).
 Analytics: Adopting an analytically guided acquisition strategy is no longer a movement;
it's all a matter of development. The dilemma confronting procurement departments is
that the experience has seen little or no improvement.
 Cloud-based platforms: Procurement should switch to the cloud entirely. The cloud-
based procurement systems are no longer seen as the technology’s cutting edge as they
are fairly commonplace.
Conclusion
This can be concluded by this study that the sales force analysis and assessment help any
salesperson achieve their maximum potential. Sales force management and assessment are tools
for gaining regulation of revenue. Its goal is to boost the sales manager’s job efficiency. There
are two essential aspects to supervision that is how much scrutiny and who will monitor. The
evaluation phase is a combination of current results with expected performance.

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References
Ambekar, S., Kapoor, R., Prakash, A. and Patyal, V.S., 2019. Motives, processes and practices of
sustainable sourcing: a literature review. Journal of Global Operations and Strategic Sourcing.
Battagello, F.M., Cricelli, L. and Grimaldi, M., 2019. Prioritization of strategic intangible assets
in make/buy decisions. Sustainability, 11(5), p.1267.
Battaglia, D., Schimith, C.D., Marciano, M.A., Bittencourt, S.A., Diesel, L., Borchardt, M. and
Pereira, G.M., 2014. Creating value through services and relationships: the perception of
purchasing companies. Procedia CIRP, 16, pp.26-31.
Escobar-Rodríguez, T. and Carvajal-Trujillo, E., 2014. Online purchasing tickets for low cost
carriers: An application of the unified theory of acceptance and use of technology (UTAUT)
model. Tourism Management, 43, pp.70-88.
Francis, M., Fisher, R., Thomas, A. and Rowlands, H., 2014. The meaning of ‘value’in
purchasing, logistics and operations management. International Journal of Production
Research, 52(22), pp.6576-6589.
Johnsen, T.E., Howard, M. and Miemczyk, J., 2014. Purchasing and supply chain management:
A sustainability perspective. Routledge.
Lehmann, O.F., 2017. Customer Projects: What is the Future of the Business?'. PM World
Journal, 4(2).
Lu, B., Fan, W. and Zhou, M., 2016. Social presence, trust, and social commerce purchase
intention: An empirical research. Computers in Human Behavior, 56, pp.225-237.

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Varley, R., 2014. Retail product management: buying and merchandising. Routledge.
Wilhelm, H., Schlömer, M. and Maurer, I., 2015. How dynamic capabilities affect the
effectiveness and efficiency of operating routines under high and low levels of environmental
dynamism. British Journal of Management, 26(2), pp.327-345.