Individual Business Report and Analysis: B&M and Home Bargains

This report presents an individual business analysis of B&M and Home Bargains, two prominent discount retailers in the UK. The report begins with an executive summary and an introduction to business decision-making, followed by a detailed discussion of primary data collection methods, including the development and use of a questionnaire with random sampling. The report then analyzes the collected primary data, interpreting responses regarding customer satisfaction, preferences, and perceptions of competitors like Tesco. Secondary data analysis examines market share and Earnings Before Interest and Taxes (EBIT) for B&M and major supermarkets over three years. The report concludes with key findings, conclusions drawn from the data analysis, and recommendations for business strategy. The analysis aims to understand the competitive landscape, customer behavior, and the factors contributing to the success of these discount retailers. The report leverages both quantitative and qualitative data to offer a comprehensive overview of the business operations and market dynamics of B&M and Home Bargains.

Individual Business Report and
Presentation

EXECUTIVE SUMMARY
Decision making refers to main part of the modern management. The decisions are made
to retain activities of business as well as functions of company. In this report discussed about the
data collection from primary and secondary methods. There has been questionnaire developed
and respondent has been selected by using the random data sampling method. In the secondary
method of data collection, Market Share and Earnings before Interest and Taxes (EBIT) has been
determined and interpreted in an effective manner.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
PRIMARY DATA COLLECTION.................................................................................................1
Data collection........................................................................................................................1
Sampling Techniques.............................................................................................................1
DATA ANALYSIS..........................................................................................................................5
Primary Data...........................................................................................................................5
Secondary Data.......................................................................................................................8
KEY FINDINGS, CONCLUSION AND RECOMMENDATION...............................................13
Findings................................................................................................................................13
Conclusion............................................................................................................................13
Recommendations................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business decision making refers to process through which firms make the better decisions
before beginning new business venture or enter in to new market place. It is procedure of making
the choices though determining decisions, collecting information and also assessing the
alternative solutions. This present report is based on discounters B&M and Home Bargains in
UK which has left UK large supermarkets in order to remain the competitive and then prevent
from reducing market shares. In this present report will be discuss about the primary data
collection and analysis by developing questionnaire. The secondary data collection methods will
be used to gather 3 years data on Market Shares and Earnings Before Interest and Taxes (EBIT).
PRIMARY DATA COLLECTION
Data collection
Data Collection refers to method for gathering the information and data from the different.
There are two different types of Data Collection method primary and secondary. In primary data
collection method data is collected for the first time and different sources of collecting the
primary data are questionnaire, observation, surveys, focus group, interviews and many others.
On the other hand in secondary method data is already collected through some other person or
affected and various sources of collecting the secondary data are articles, books, internet sources
and many others.
Sampling Techniques
Sampling refers to subset of people from whole population. Under this, researcher selects
some people from the whole population and selected by researcher for collecting the data and
information in a better manner. Random data sampling is a method to select the response from
whole population because this method is unbiased and provide equal opportunity to all the
respondents in a better manner.
QUESTIONNAIRE
Name:
Age:
Gender:
1

Contact no.
Q1) Are you satisfied from services and products of B&M ?
a) Yes
b) No
Q2) What are various factors which attract you most?
a) Location
b) Cost
c) Discounts
d) Quality
Q3) On the basis of your point of view, does Home Bargains company is able to give
satisfactory services and products?
a) Agree
b) Disagree
Q4) Do you ever used products and services of Tesco ?
a) Yes
b) No
Q5) Does discounted goods and services attract you most?
a) Yes
b) No
Q6) According to your opinion, can Tesco gain competitive benefits through starting its
new discount chain?
a) Yes
b) No
Q7) Why do you prefer discounted products more?
a) Home delivery
b) Ambience
c) Product variety
d) Space
Q8) What are various methods by which B&M can be compete with Tesco?
a) High quality product
b) Attractive Offers
2

c) Online service
Q9) On the basis of your viewpoint, how business firms can identify your preferences and
needs?
a) Interviewing customers
b) Conducting follow me research
c) Feedback forms
Q10) Suggest some methods by which Full-Discount Ltd. can retain in the competitive
market for long period of time.
Responses
Q1) Are you satisfied from services and products of B&M ? Frequency
Yes 7
No 3
Q2) What are various factors which attract you most? Frequency
Location 3
Cost 1
Discounts 4
Quality 2
Q3) On the basis of your point of view, does Home Bargains
company is able to give satisfactory services and products?
Frequency
Agree 8
Disagree 2
Q4) Do you ever used products and services of Tesco ? Frequency
Yes 6
3

No 4
Q5) Does discounted goods and services attract you most? Frequency
Yes 7
No 3
Q6) According to your opinion, can Tesco gain competitive
benefits through starting its new discount chain?
Frequency
Yes 5
No 5
Q7) Why do you prefer discounted products more? Frequency
Home delivery 4
Ambience 2
Product variety 3
Space 1
Q8) What are various methods by which B&M can be compete
with Tesco?
Frequency
High quality product 2
Attractive Offers 5
Online service 3
Q9) On the basis of your viewpoint, how business firms can
identify your preferences and needs?
Frequency
Interviewing customers 4
Conducting follow me research 5
Feedback forms 1
4

DATA ANALYSIS
Primary Data
THEME 1: Satisfied from services and products of B&M
Q1) Are you satisfied from services and
products of B&M ?
Frequency
Yes 7
No 3
Interpretation: It has been interpret from the above mentioned graph that there are 7
respondents which said that they are satisfied from the services as well as products of B & M
company. On the other hand there are 3 respondents which are not customers of B&M company.
THEME 2: Various factors which attract you most
Q2) What are various factors which attract
you most?
Frequency
Location 3
Cost 1
Discounts 4
Quality 2
Interpretation: According to opinion of 3 respondents that the main factor that attracts most is
location of company. If the location will be proper then customers will able to purchase things
from there. On the other hand there is 1 respondent is said that the cost of its products are most
attractive. There are 4 respondents which said that it provides the discounts which attract most.
On the basis of respondents quality is a main factor which attract customers more.
THEME 3: Home Bargains company is able to give satisfactory services and products
Q3) On the basis of your point of view, does
Home Bargains company is able to give
satisfactory services and products?
Frequency
5

Agree 8
Disagree 2
Interpretation: According to opinion of 8 respondents that Home Bargains company is able to
provide the satisfactory services as well as products to customers. On the other hand there are 2
respondents which disagree with this given statements.
THEME 4: Ever used products and services of Tesco
Q4) Do you ever used products and services
of Tesco ?
Frequency
Yes 6
No 4
Interpretation: There are 6 respondents which said that they were use the product and services
of Tesco from long period of time. There are 4 other respondents which said that they are not use
product and services of Tesco because of high price and low quality.
THEME 5: Discounted goods and services attract you most
Q5) Does discounted goods and services
attract you most?
Frequency
Yes 7
No 3
Interpretation: There are 7 respondents which said that the discount products and services
attract the most because it provides the product on low cost. On the other hand there are 3
respondents which are not agree with this statement.
THEME 6: Tesco gain competitive benefits through starting its new discount chain
Q6) According to your opinion, can Tesco
gain competitive benefits through starting
its new discount chain?
Frequency
6

Yes 5
No 5
Interpretation: It has been interpreted from the above mentioned graph that there are 5
respondents and according to them Tesco gain the competitive advantage with the help of
starting its new discount Chain. There are 5 other respondents which said that company can do
some things to gain the competitive advantage of Marketplace.
THEME 7: Prefer discounted products more
Q7) Why do you prefer discounted products
more?
Frequency
Home delivery 4
Ambience 2
Product variety 3
Space 1
Interpretation: There are 2 respondents which said that home delivery is the most discounted
products. On the other hand there are 2 respondents which said that Ambiance is most attractive
thing that attract the people most. There are 3 respondents which said that for the product variety
we prefer the discounted products more. On the other hand there are 1 respondent said that space
is the most preferred auto products.
THEME 8: Methods by which B&M can be compete with Tesco
Q8) What are various methods by which
B&M can be compete with Tesco?
Frequency
High quality product 2
Attractive Offers 5
Online service 3
7

Interpretation: There are 2 respondents which said that high quality of product is main methods
through which company can be competing with Tesco. There are 3 respondents which said that
online service is one of the effective ways through which company can be compete with Tesco. 4
respondents said that people prefer more online services because company provides it at home
and customers do not worry to go to stores. There are 5 respondents with said that attractive
offers provides by company compete with Tesco.
THEME 9: Business firms can identify your preferences and needs
Q9) On the basis of your viewpoint, how
business firms can identify your preferences
and needs?
Frequency
Interviewing customers 4
Conducting follow me research 5
Feedback forms 1
Interpretation: For determining the needs and preferences of customer’s company use different
ways. On the basis of opinion of 2 respondents that interview the customers is better way to
determine their needs and preferences. On the other hand, there are 5 respondents which said that
conducting Follow Me research is an effective way. There are 10 respondents and according to
them that company can take the feedback form from customers so that it can be know about the
demands and preferences of customers.
Secondary Data
Market Share
Discounted Store 2016 2017 2018
B&M 19.06% 16.28% 19.76%
Amount in () 2035 2431 3030
8

08/07/1905
0
0.05
0.1
0.15
0.2
0.25
19.06% 16.28%
19.76%
Market Growth
B&M
Year Amount
2016 2035
2017 2431
2018 3030
Mean 2498.667
Median 2431
Standard deviation 500.9395
Interpretation: It has been interpret from above mention graph that total revenue in year 2016
was 2035 that shows growth approximately 19% that followed through year 2017 and its revenue
is 2431. According to this analysis, it has been interpret that B&W doing well business as
comparison to large supermarkets. The mean is 2498, median value is 2431 and standards
deviation is 500.9395.
Big Supermarket 2016 2017 2018
Tesco -14.52% 2.60% 2.73%
Morrison 1.6% 1.4% 2.3%
Sainsbury -0.6% 2% 0.4%
9