BM461 Global Business Environment Report

This report analyzes the business environment of Rightmove PLC, a leading UK real estate portal, using the PESTLE framework. It discusses various macroeconomic factors affecting the company, including political, economic, social, technological, environmental, and legal aspects. The report concludes with insights into the company's structure and management prospects.

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 BM461-20S1AMR: Global Business Environment-
20S1AMR
 BRITISH ORGANISATIONS
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Table of Contents
INTRODUCTION...........................................................................................................................3
FIRM’S BUSINESS ENVIRONMENT..........................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

1. INTRODUCTION
The most important aspect of any business that deals with various factors in the organisation
business environment. Business environment is nothing but the factors that impact on
organisation in the country it operates (Cepel and et.al, 2019). The entire report deals with macro
environmental factors that impact Rightmove PLC as British organisation
2. FIRM’S BUSINESS ENVIRONMENT
Overview of company
Rightmove PLC is considered to be one of the UK biggest portal that deals with aspects of real
estate property. It is a constituent of FTSE 100 index (Contractor and et.al, 2020). One of the
major achievements of this company is to get listed on the London Stock Exchange. The
company was established in the year 2000 in the UK and it is regarded as the largest property
promotion organisation in UK.
PESTLE framework
The firm's competitive advantages and overall profitability levels can be controlled by the
macroeconomic factors. The great deal of providing operating challenges is seen in the
Rightmove PLC company. The PESTEL analysis of the company Rightmove PLC is as follows:
Political factors:
Political factors are the governmental issues that arise with regards to profit aspects that are
drawn through various government interventions. (de la Rosa and et.al, 2019). Political factors in
the company’s overview are the change in the government that will impact the ways of the
company. The political factors will fall upon the long-term sustainability of the company.
Economic factors:
Economic factors relate to the issues that are a country’s concern. Factors like inflation rate,
foreign exchange rate and gross domestic product are seemed to be the ones that effect the
economic regulations. PESTEL analysis mainly deals with the macroeconomic factors. The
economic factors with regards to the Rightmove PLC company are currently operational in the
sector. The company is effected by the currency inflations and this will lead to negative
environment.
Social factors:

The Rightmove PLC company takes into account the demographics of the population where the
company will get to know the respective ages and genders upon which it can target the
population based on their interest (Kara, 2018).
Technological factors:
With regards to the company Rightmove PLC where it is operating in the United Kingdom it is
said that in the recent time the technology has reached to a crest where there are a lot of
competitor emerged at an instance (Khan and et.al, 2019). Technology increases the level of
popularity of the particular company and that with regards to the Rightmove PLC it will gain the
probable growth in no time.
Environmental factors:
For the company Rightmove PLC the environmental factors will probably will fall upon the
managerial actions with respect to transportation and the resources involved in finished product.
Rightmove PLC does not focus upon using the renewable energy because it is an expensive
method of operating a business. The company focuses upon generating a less amount of waste in
order to get saved by the pollution finds and quotas. As far as the company manages the
environmental prospects there will not be a subtle wastage of finances.
Legal factors:
The intellectual property laws that are imposed by the government will safeguard the company’s
norms through the rules and acts that are imposed by the government (de la Rosa and et.al,
2019). The legal factors with regards to the company's data should be carefully evaluated before
entering into the market (Veselovsky and et.al, 2017). The company maintains possible research
and details regarding the antitrust law in media industry and in the country. There seems to be a
conception that is related with the discrimination law of the company where the patents and the
consumer protections are taken care about

CONCLUSION
The report concludes on explaining the business structure of Rightmove Plc and the PESTLE
framework will help to analyse ethe prospects of management.

3. REFERENCES
Books and journals
Cepel and et.al, 2019. Selected economic factors of the quality of business environment. Journal
of International Studies.
Contractor and et.al, 2020. How do country regulations and business environment impact foreign
direct investment (FDI) inflows?. International Business Review. 29(2). p.101640.
de la Rosa and et.al, 2019. PESTEL analysis with neutrosophic cognitive maps to determine the
factors that affect rural sustainability. Case Study of the South-Eastern plain of the
province of Pinar del Río. Infinite Study.
Kara, 2018. A contemporary approach for strategic management in tourism sector: pestel
analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi. 10(2). pp.598-608.
Khan and et.al, 2019. Perception of the selected business environment aspects by service firms.
Journal of Tourism and Services. 10(19). pp.111-127.
Veselovsky and et.al, 2017. Business environment in Russia and its stimulating influence on
innovation activity of domestic companies. Journal of Applied Economic Sciences. 12(7).
Online
Rightmove PLC: [Online]. Available through: < https://plc.rightmove.co.uk/investors/corporate-
governance.aspx>
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