London School of Science BM461: Tesco SWOT Analysis Report 2021

This report presents a SWOT analysis of Tesco's supermarket in Croydon, UK, as part of the BM461 Global Business Environment module at the London School of Science and Technology. The analysis examines Tesco's strengths, including its large market share and financial capacity, particularly its success in adapting to the online market during the pandemic. Weaknesses are identified as competition from Sainsbury's and product quality issues due to reliance on external manufacturers. Opportunities include the growth of online grocery sales, technological advancements, and potential to capitalize on high unemployment rates and the increasing demand for meat alternatives. The threats discussed include the impact of Brexit on the supply chain, economic recession, and competition from Sainsbury's. The report concludes that Tesco has performed well in Croydon, despite facing strong competition. References include academic journals and books related to business strategy and retail.