BM461 - Global Business Environment: John Lewis & Partners Analysis

This report analyzes the global business environment affecting John Lewis & Partners through a PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. It highlights the impact of events like COVID-19 and Brexit on the company's performance, emphasizing shifts in consumer spending habits, rising inflation, and changes in trade policies. The report also identifies key drivers of change, including technology development and globalization, which necessitate strategic adaptations in areas such as automation, data analytics, and international market regulations. Ultimately, the report concludes that by effectively addressing these environmental factors and embracing innovation, John Lewis can ensure long-term sustainability and competitiveness in the retail industry.

BM461 Global Business
Environment
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE analysis on John Lewis & Partners.........................................................................3
The key drivers of changes for (JLP).....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5
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INTRODUCTION
Global business environment is termed as an environment in which number of business
organisations around the globe operates business and get affected by the global environment
elements (Amankwah-Amoah, Khan and Wood, 2021). There different type of factors prevailing
in a global business that have tendency to impact upon the decision making of company. Present
report is conducted on John Lewis which is the leading organisation in retail industry and offer
high quality products and services to consumers. Present report includes pestle analysis of
company along with the key drivers of change.
MAIN BODY
PESTLE analysis on John Lewis & Partners
Political:
John Lewis is one of the leading premium retail store brands in the United Kingdom.
However due to Covid-19, trade policies such as export and import rules and regulation impact
organisation business (Guo, Li and Yuan, 2021). Furthermore, Brexit made major changes in
government policies and foreign trade globally. However political stability of UK will offer
benefit to organisation.
Economic:
Due to covid-19 and Brexit there is major shift in the spending habits of consumers along
with rising inflation recession and taxes and duties which affected performance of John Lewis.
With the help of shifting strategies with the help of different promotional tactics company can
attract a greater number of consumers.
Social:
In order to evaluate individuals and community behaviour lifestyle and their attitude
towards products and services John Lewis can provide them efficient offerings. In this with the
help of emphasising upon safety, quality and hygienic part of products John Lewis can influence
consumers mind set.
Technological:
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Technological innovation is dynamically changing the retail industry. In this John Lewis
with the help of digital technology and advertisement techniques can strategically fulfil
consumer expectations and demands.
Legal:
Due to Brexit that there are major changes in legal aspects of United Kingdom in which
company is required to focus upon consumer privacy laws, discrimination and antitrust laws
health and safety laws etc in order to conduct of business practices.
Environmental:
It is one of the most essential factor of pestle analysis in which to ensure sustainable
competitive advantage is required for John Lewis to implement recycling, waste management,
reducing carbon footprint etc in order to ensure long-term sustainable business (Le Menestrel,
2021).
From the analysis it has been evaluated that Brexit and Covid-19 have major impact upon
company productivity and profitability. In this, it is essential for company to implement
strategies as per the changes in consumer behaviour in order ensure sustainability.
The key drivers of changes for (JLP)
Technology development:
Technology is significantly changing the way of business operations in which
organisation in every industrial sector is required to adopt new technologies in order to reshape
the manner in which they conduct their business activities. Technology is a driving change in
almost every industrial sector (Rao, 2021). In terms with retail industry technological change is
having direct impact upon consumers purchasing behaviour and decision making. In this to
influence and attract large base of consumers and increase competitiveness in industry John
Lewis is required to adopt high technology such as automation Big Data Analytics and artificial
intelligence in order to conduct business services.
Globalization:
Globalisation is a significant driver of change in which it is essential for company to
adopt new laws and changing regulations of international market in which they are operating
their functions (Tuleja, 2021). This driver of change lead John Lewis to make changes in their
strategies and policies to conduct business operations efficiently.
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Thus, as per the discussion it has been evaluated that it is important for company to
analyse technology and globalisation impact upon organisation in order to develop strategies
accordingly. It is essential for to emphasise upon innovation and uniqueness in order to attract
large base of consumers.
CONCLUSION
From the above report it has been concluded that, with the help of evaluating political,
economic and social, technological, legal and environmental aspect of business organisation can
develop strategies accordingly. There are different drivers of change such as technological,
development and globalisation which influences the way of business operation. In this with the
help of adopting changes efficiently company can ensure long-term sustainability.
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REFERENCES
Books and Journals
Amankwah-Amoah, J., Khan, Z. and Wood, G., 2021. COVID-19 and business failures: The
paradoxes of experience, scale, and scope for theory and practice. European
Management Journal, 39(2), pp.179-184.
Guo, S., Li, X., Li, J. and Yuan, C., 2021. Doing Business Environment Assessment-A Review
Study. In Proceedings of the 4th International Conference on Economic Management
and Green Development (pp. 499-515). Springer, Singapore.
Le Menestrel, M., 2021. Global Business and the Environment: The Trade of Toxic Waste
(Video & Discussion) Friday 12th of April 2013–Marc Le Menestrel.
Rao, S., 2021. International Business Environment. Himalaya Publishing House.
Tuleja, E.A., 2021. Intercultural Communication for Global Business: How leaders
communicate for success. Routledge.
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