BM461 Global Business Environment: John Lewis External Analysis

This report provides a comprehensive external environment analysis of John Lewis & Partners (JLP) within the global business environment. It includes a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the company. Key drivers of change, such as technology development and globalization, are also discussed, highlighting their influence on JLP's business operations and strategies. The report concludes with recommendations for JLP, including adhering to government policies, promoting equal opportunities, understanding customer needs, adopting the latest technology, and practicing environmental sustainability. Desklib offers similar solved assignments and past papers for students.

External Environment Research and Analysis
of Jon Lewis & Partners
BM461 Global Business Environment
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Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................3
PESTLE analysis on John Lewis & Partners .............................................................................3
The key drivers of changes for (JLP) .........................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES ...............................................................................................................................5
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INTRODUCTION
The Global Business Environment is termed as an environment in which a number of
business organizations around the globe operate the business and get affected by the global
environment elements (Amankwah-Amoah, Khan, and Wood, 2021). There are different types of
factors prevailing in a global business that has a tendency to impact the decision-making of a
company. The present report is conducted on John Lewis which is the leading organization in the
retail industry and offers high-quality products and services to consumers. The present report
includes a PESTLE analysis of the company along with the key drivers of change.
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MAIN BODY
PESTLE analysis on John Lewis & Partners
Political:
John Lewis is one of the leading premium retail store brands in the United Kingdom. However
due to Covid-19, trade policies such as export and import rules and regulations impact
organization business (Guo, Li, and Yuan, 2021). Furthermore, Brexit made major changes in
government policies and foreign trade globally. However political stability of the UK will offer
benefits to organizations.
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Economic:
Due to covid-19 and Brexit, there is a major shift in the spending habits of consumers along with
the rising inflation recession and taxes and duties which affected the performance of John Lewis.
With the help of shifting strategies with the help of different promotional tactics, a company can
attract a greater number of consumers.
Social:
In order to evaluate individuals and community behavior lifestyle and their attitude towards
products and services, John Lewis can provide them efficient offerings. In this with the help of
emphasizing upon safety, quality, and hygienic part of products John Lewis can influence
consumers mindset.
Technological:
Technological innovation is dynamically changing the retail industry. In this John Lewis with the
help of digital technology and advertisement techniques can strategically fulfill consumer
expectations and demands.
Legal:
Due to Brexit that there are major changes in legal aspects of the United Kingdom in which the
company is required to focus upon consumer privacy laws, discrimination and antitrust laws
health and safety laws, etc in order to conduct business practices.
Environmental:
It is one of the most essential factors of pestle analysis in which to ensure sustainable
competitive advantage is required for John Lewis to implement recycling, waste management,
reducing carbon footprint, etc in order to ensure long-term sustainable business (Le Menestrel,
2021).
The key drivers of changes for (JLP)
Technology development:
Technology is significantly changing the way of business operations in which
organization in every industrial sector is required to adopt new technologies in order to reshape
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the manner in which they conduct their business activities. Technology is a driving change in
almost every industrial sector (Rao, 2021). In terms of the retail industry technological change is
having a direct impact upon consumers' purchasing behavior and decision making. In this to
influence and attract a large base of consumers and increase competitiveness in the industry John
Lewis is required to adopt high technology such as automation Big Data Analytics and artificial
intelligence in order to conduct business services. The company must also use digital marketing
in order to reach more and more customers.
Globalization:
Globalization is a significant driver of change in which it is essential for companies to
adopt new laws and change regulations of the international market in which they are operating
their functions (Tuleja, 2021). This driver of change leads John Lewis to make changes in their
strategies and policies to conduct business operations efficiently. They must understand the
diversity among employees and provide them good working environment.
CONCLUSION
From the above report, it has been concluded that with the help of evaluating political,
economic and social, technological, legal, and environmental aspects of business organization
can develop strategies accordingly. There are different drivers of change such as technology,
development, and globalization which influence the way of business operation. In this with the
help of adopting changes efficiently company can ensure long-term sustainability. A company
must conduct proper research about the market and analyse the impact of external factors. They
must be ready with suitable actions that help them to achieve success.
Recommendation
The following are the points of suggestions:
 The company must adhere to the policies that are formulated by government. It will help
in their smooth operations.
 The company must provide equal opportunities to all the employees.
 They must analysed the needs and wants of customers and provide them best products. It
will help to serve the customers effectively.
 The company must use latest technology and it will help the company to attain
competitive advantage.
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 They must use all the resources wisely and take care of environment by reducing waste.
REFERENCES
Books and Journals
Amankwah-Amoah, J., Khan, Z. and Wood, G., 2021. COVID-19 and business failures: The
paradoxes of experience, scale, and scope for theory and practice. European
Management Journal, 39(2), pp.179-184.
Guo, S., Li, X., Li, J. and Yuan, C., 2021. Doing Business Environment Assessment-A Review
Study. In Proceedings of the 4th International Conference on Economic Management
and Green Development (pp. 499-515). Springer, Singapore.
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Le Menestrel, M., 2021. Global Business and the Environment: The Trade of Toxic Waste
(Video & Discussion) Friday 12th of April 2013–Marc Le Menestrel.
Rao, S., 2021. International Business Environment. Himalaya Publishing House.
Tuleja, E.A., 2021. Intercultural Communication for Global Business: How leaders
communicate for success. Routledge.
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