This report analyzes the global business environment affecting Watches of Switzerland, focusing on macro-environmental factors impacting the luxury watch market. It identifies key issues such as declining demand due to technological advancements, supply chain disruptions from Brexit and COVID-19, and changing consumer preferences. The report uses secondary data sources to assess technological, political, and social factors influencing the company's performance. It highlights the need for Watches of Switzerland to address these challenges to maintain its market position and profitability in the face of evolving market dynamics and external pressures. The analysis considers the impact of new technologies, trade restrictions, and shifting consumer behavior on the company's operations and strategic planning.