Global Business Environment: Watches of Switzerland PESTEL Analysis

This report provides a PESTEL analysis of Watches of Switzerland, a British retailer of Swiss watches, within the context of the BM461 Global Business Environment module. It examines the political, environmental, technological, and economic factors impacting the company. The analysis highlights how political stability and environmental awareness can positively influence business strategies, while technological advancements affect production costs and e-commerce infrastructure. Economic factors, such as inflation, influence pricing and brand loyalty. The report concludes that understanding the global environment is crucial for organizational success. Desklib offers a wealth of similar solved assignments and past papers to aid students in their studies.

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY....................................................................................................................................3
1.) Discuss PESTEL analysis of company..................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment refers to a broad climate in which a company can perform
activities. It includes politics,culture, technology, etc (Donzé, 2017). This report is based on a
Watches of Switzerland, it is a British retailer of Swiss watches, which headquarters in Braun-
stone, England. This report considers PESTEL analysis of a company.
MAINBODY
1.) Discuss PESTEL analysis of company.
It refers to a technique which can used by company to measured or control macro
factor( externally). This analysis create a high impact on whole business environment. It
considers various factor, some of them are discussed below in context of company.
 Political Factor: It refer to highlight business decision and laws that government can
make such as labour law, , taxes , trade restriction , tariff and political stability. IN case of
Watches of Switzerland , These factor affect business in a positive manner by providing
advantage related to stability in environment. It assist to make a correct strategies for
organisation for strengthening growth and democratic situation. Thus, this may decrease
corruption in world of economy.
 Environmental Factor: It determine sudden change in climate which affect many
sectors like insure, tourism, farming and so on(Macqueen, Bolin and Greijmans, 2021).
This can help in generating awareness about new market. It comprises several elements
such as health , location, geography etc. It can also reflect whole environment of Watches
of Switzerland in a positive manner, company can make those product which grab
attention of customer and have a competitive price. Basically it can generate high
investment which may increase competitiveness of a company.
 Technological Factor: It refers to those elements which can bring innovation in a
company and reflect business through various technology. This may affect quality and
cost of company and lead with new innovation. This factor create an impact on watch of
Switzerland, by increasing trends and production cost. It also determine various e-
commerce infrastructure that can reflect new entire market. It also transfer digital assets
that can remove share downs in a company and escape thefts of IPR.

 Economic Factor: These element reflect operational activities of business drastically. It
involves interest rates, inflation rate, growth rate etc (Morrison, 2017). In case of
Watches of Switzerland, company can continuously increase price of product due to
certain change in inflation rate. This helps in build good brand loyalty in mind of
consumer. Thus, this overall productivity influence high skill work force to do better in
term of increase reputation of company and competitive salary.
CONCLUSION
It is concluded that from above essay that global environment affect entire organisation
where business work can operate. In this report, pestle analysis define those factor who affect
watches of Switzerland externally.

REFERENCES
Books and Journals
Donzé, P.Y., 2017. Fashion watches: The emergence of accessory makers as intermediaries in
the fashion system. International Journal of Fashion Studies .4(1). pp.69-85.
Macqueen, D., Bolin, A. and Greijmans, M., 2021. Democratising forest business: a
compendium of successful locally controlled forest business organisations.
Morrison, J., 2017. The global business environment: Challenges and responsibilities.
Bloomsbury Publishing.