BM561: Secondary Research Analysis of Regent College's Business Issues

This report critically analyzes Regent Group of London's business challenges through secondary research. It identifies issues such as brand awareness, competition, and external environmental factors affecting the organization. The report explores strategies to enhance brand visibility through online platforms, competitor analysis, and PESTEL analysis. Recommendations include leveraging social media, offering competitive pricing, and adapting to technological advancements to improve the organization's market position. The analysis concludes that continuous business research is essential for understanding consumer preferences and ensuring the company's growth and success.

CRITICALLY ANALYSE A
RANGE OF SECONDARY
BUSINESS RESEARCH
SOURCES WITH
APPLICATION TO THE
CLIENTS BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Regent group of London..............................................................................................................3
Critical analysis of problem of the regent college.......................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business research refers to the process of collecting the data or the information of the business in
order to improve the services and enhance the productivity of the company in the marketplace
(Danko, Goldberg and Bachelder, 2018). The present report will highlight the problem which the
Regent group of London is facing to highlight the area of improvement.
MAIN BODY
Regent group of London
The regent group of London is the business firm own and operate regent independent college
which offer exclusive educational services to the student. The aim of the organisation is to
provide objective to the student to accomplish the goal along with the environment which deliver
the values as well as suitability to the student from the globe. The main motive of the firm is to
enhance the potential of the aspirants in order to fulfil individual desire by research based
guidance provided by the organisation. in order to deliver these services and productivity to the
consumer the organisation is facing the problem like brand awareness, competitors, lack of
planning. The main issue of the organisation is aim and objective already adopt by many other
competitive universities or the institution. Further the organisation need to solve the problems to
lead the market and attract new candidate for the institute (Drakeand Walz, 2018).
Critical analysis of problem of the regent college
For the Regent group of London is growing company for that it is essential to determine and
work on the plans of action. To increase the availability the company will worked on various
factors which are mentioned as follow:
Brand awareness: in the modern era as the people are now depending on technology the
company can utilized the online platform to increase the brand awareness in the marketplace.
The online platforms includes Facebook, Instagram, google, search engine optimization etc. the
company can easily convince the followers and target the customer through posting pictures
which is relevant to the organisation. Along with that the company have opportunity to
intimidate with the consumer on regular bases and attract their attention in effective and efficient
manner (Išoraitė 2018) . The organisation create visibility by conducting short survey or
questionnaire which further help in improving the services of the organisation along with that the

company can determine what kind of environment the student prefer to have as motivation.
Beside this the company offer special discount to the candidate who score good marks which
attract large number of consumers. Further the company has chance to provide guidance which is
free of cost for the candidate through online portals. Also, the group shade a light on the emotion
and justify with the logic and elaborate the benefits the student will get after the joining the
university. Nowadays the people of the nation select the institute on the bases of online ranking
of the university or the company. For that the company deliver original content because the
promotion is the only vital element which spread business awareness among the people and hire
the potential customer. In order to increase the brand awareness, the organisation can discuss
various scholarship programme with the student and deliver loyalty programme
(McConway,2021). In order to increase the brand awareness in the market it is essential to be
conscious about the career of the student. Therefore, the organisation discuss the skills and
knowledge which is essential for the candidate for better career path in the members of institute
organised to catch the eyes candidates and their parents.
Competitors: in order to grow there are large numbers of competitors available in the
marketplace who deliver quit similar services to the potentials customer. To acquire the market,
it is essential to determine what source of strategy they are using in order to grow in the
marketplace. The company will provide best services then competitors by utilizing the various
plans of action and create market research to track the performance of others . in context to
defeat the competitors in the marketplace the organisation will fulfil the demand of the student
regarded unique skills and knowledge (Krishnamurthy,20). The institute provide services in less
price along with the rewards to beat the competitiveness in the market. in order to solve this
issue, the company determine the strength and weakness of another firm. Moreover, the
organisation have opportunity to collaborate with the other parties to increase name and fame in
the marketplace. Through the various strategy the company deliver the message to student in
more effective and efficient manner as compare the competitors of the
External environment
For the survival in the marketplace the organisation it is important to analysis the external
factor that affect the business. Pestel analysis as the external environment is the best model to
elaborate the brand presence in an adequate way as it consist of five element which is mentioned
as follow:

Political: in the political factor the organization change the skills which is bring changes in the
marketplace. Along with that the government provide the institution for education with lots of
support is reason that decrease the value of the company. This element is generally encourage by
the social media as they are free to operate in the country. Because of which the company can
accomplish the goals and capable of delivering the message of the organisation in effective as
well as efficient manner (Mixon and dhyaya, 2021). The political parties banned the fake news
as well as fake site which do not deliver wrong message to the consumer so the o organization
manage to provide transparency and loyalty programmes to the scholars. Moreover, the
organisation can easily provide the information and organise the social campaigns for the
candidate in order to attract the attention of the scholar as well as individuals parents.
Economic: the education system is becoming costly nowadays every student cannot afford the
private institution which impact the market of the organisation. in the economic factor it is
essential to determine the ability of the parents which they willing to pay for investing money
operational activity. By considering all the economic factor like salary of staff or teachers ,
operational price, technological solution, proper equipment are measure which the company can
used to solve the problem of brand awareness (Moran, 2020.). If the service are proper for the
student the candidate willing to take admission in the organisation for further education.
Social: some of the parent willing to send the kids in private institute in order to provide the
best education to the kid. It give assistance in increasing the brand awareness among the people.
The changes in quality of the education. The social factor includes the ability to attract the staff
members which deliver the better service to the students. Along with that in the higher education
the people believe in more freedom of choice over the student university. I the modern era the
student prefer to visit those institute which are famous or leading the market with the trend.
Many of the student prefer to study in only branded university to accomplish their goals. In
context to gather the attention the staff members of the organisation provide training to develop
good habits and manners which will be the social issue that parent consider. Therefore, it will
also increase the brand awareness among the public as the best educational services
Technology: it is the essential factor which change the standard of acquiring the skills and
knowledge. New update affect operation of the organization as the digital service increasing day
by day, Similarly, also helps in increasing awareness among the people. In the 21st century the

new generation is completely depend on the techniques as well as technology (Musselin, 2018.).
The new generation student prefer to acquire the education online rather then visiting to the
physical educational institute which is highly affecting the operation of the organisation. as per
the trend the company need to invest more amount on the digital tools as well as equipment in
order to satisfy the
Legislative: availability of different rules and regulation is the factor which affect the
branding of the organisation. the legal system order to adopt the health and safety measure for
the welfare of the students. Also, the government change the study hours for the students which
affect the productivity of the company as the organisation able to deliver less services in limited
time period.
Environmental: it is the last factor as the people are conscious about the environment the
organisation cannot construct more buildings as it reduce the green space which is available for
the various curriculum activity. Simultaneously in order to promote the organisation the
members of the organization can organized environmental days for the student where they can
make resource on the plants and the environment ( David, 2019.).
CONCLUSION
From the above report it will be concluded that for increasing the brand value in the marketplace
it is essential to make business research which provide the information of taste and preferences
of the consumer(Posselt, et.al 2019). The present report highlighed the problem along with that
also provide the solution which s important for the company’s growth.

REFERENCES
Books and journals
Danko, D., Goldberg, S.R. and Bachelder, A., 2018. The Amazing Race: London An Innovative
Active Learning Experience for Study Abroad. Business Education Innovation
Journal, 10(1).
David, J., 2019. PESTEL analysis of the UK. Retrieved October
Drake, B.M. and Walz, A., 2018. Evolving business intelligence and data analytics in higher
education. New Directions for Institutional Research, 2018(178), pp.39-52.
Išoraitė, M., 2018. The competitive advantages theoretical aspects.
Krishnamurthy, S., 2020. The future of business education: A commentary in the shadow of the
Covid-19 pandemic. Journal of Business Research, 117, pp.1-5.
McConway, T., 2021. Social Media in Higher Education., 30, p.2019.Ecoforum Journal, 7(1).
Mixon Jr, F.G. and Upadhyaya, K.P., 2021. The Impact of Scholarship in Servant Leadership:
Journals and Institutions. Servant Leadership: Theory & Practice, 8(1), p.5.
Moran, B.B., 2020. Strategic planning in higher education. College & Research Libraries
News, 46(6), pp.288-292.
Musselin, C., 2018. New forms of competition in higher education. Socio-Economic
Review, 16(3), pp.657-683.
Posselt, et.al 2019. Opportunities and challenges of Higher Education institutions in Europe: An
analysis from a business model perspective. Higher Education Quarterly, 73(1), pp.100-
115.
1