This report details a business consulting project undertaken for the London School of Science and Technology (LSST), a private college facing challenges in attracting and retaining qualified academic staff, particularly those with expertise in ACCA and CIMA professional qualifications. The project identifies the business problem as a shortage of qualified staff and analyzes the competitive landscape, target audience (students), and market dynamics. The report explores strategies for attracting talented individuals, creating a positive working environment, and demonstrating the team's skills and expertise to meet LSST's requirements. It highlights the merits of recruiting and retaining qualified employees, emphasizing the impact on student learning and institutional performance. The report offers insights into building an employer brand, providing competitive benefits, and fostering a supportive work environment to gain a competitive advantage. The analysis concludes with recommendations to address the HR challenges and improve LSST's ability to deliver high-quality education and remain competitive in the market, with a focus on the importance of attracting and retaining employees with specialized skills in accounting and finance.
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