BM561 Business Consulting CW1: LSST IT Marketing Problem Analysis

This report provides a detailed analysis of the marketing issues faced by the IT department at London School of Science and Technology (LSST). It begins by outlining the background of the client, LSST, a higher education provider with four campuses and approximately 4000 students. The core problem identified is the saturation of the student recruitment market, leading to the need for strategic thinking and adaptation to changing demands. The report then delves into factors contributing to the client's problem, including the impact of the pandemic and limitations in human resources. A PEST analysis is employed to examine political, economic, social, and technological influences on LSST. Segmentation strategies, target customer market analysis, SWOT analysis, and competitor analysis are conducted to provide a comprehensive understanding of the challenges. The report concludes with recommendations for effective working, emphasizing the importance of HR management strategies, IT department alignment, and the adoption of new technologies and innovative learning methods to foster business development and growth. The report highlights the crucial role of business consulting in researching and managing business activities to improve performance and ensure accurate functioning.

Business Consulting

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Background of the Client ................................................................................................................3
Factors in relation to client's problem .............................................................................................5
Use of PEST analysis to analyze three factors ................................................................................5
Recommendation.............................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting is mainly the implementing, practising of all the plans and also
managing the education system which are being required in order to frame all the completing of
the assignment and the projects. For enhancing all the knowledge of the business it serves put to
bean important principle that all the individuals manages the better understanding about the
business activities. This improvise and maintain the overall activities in the business model. In
this report their will be given the case study on London School of Science and technology with
which all the detailed understanding regarding the study and analysis of marketing is being
framed (Lafortune, Riutort and Tessada, 2018). it covers the marketing issues which is being
faced for the recruitment of the students. This also concerns to resolve all the problems with HR
about their activities and the functions. Further it will provide the analysis about the problems
and their accurate solutions.
TASK
Background of the Client
The main aim is to develop and opt the knowledge and also all the skills about the given
topic with the general research and the information being managed. Business consulting helps in
collecting the information about the specific topic through which they maintain the business
performance. LSST implies to have the London School Of Science and Technology with all the
management of the higher education given in the four campus. This client is mainly managing
and operating all the learning opportunities. Their are approximately 4000 students who use to
read on regular basis to manage all the business activities,. Students manages and take part in all
such working on regular basis and also maintain the general activities (Thompson, 2018).
LSST is mainly a client which face the issues in regard to the IT department which are
like the recruitment of the students which were became highly saturated in the mean time. It also
shift the market recreation for all the teaching methods in order to know the negative impact on
business. The HRM of LSST helps in resolving all the issues in relation to the sectional and the
recruitment of students while managing and developing the business activities. It is core element
of HR and IT departments as this implies to have the skills and the abilities in which they focus
on recruiting the employees for different marketing methods for management of activities
Segmentation

It is a business model which helps in dividing the market place in different departments
and segments for the employers through which they focus on meeting all the targeting audience.
It focus on attaining and providing the information to all the people in order to manage the
selected market conditions. For all the organization there is been seen that the business analysis
focus to manage performance and in analyzing the market place. LSST use to divide all the
recruitment problems with the psycho graphic, demographic, geographic and behavioral (Stroh,
2020). Demographic- LSST implements the age and also the education of all the courses on
which the students were being managed in order to push and maintain the entrance of the
students. Geographic- LSST have an attainable areas and they can manage the campus in variable
areas and multiple locations(Burgos, Lavado, Huamán and Muñoz, 202).
 Psycho graphic- This helps in solving all the issues with the clients for the recruitment
regarding the issues about all the learning and all the marketing methods through which
the change in the student mind and also the increase in the students are being opt.
Target customer market
It is mainly being defined as all the group of customers which helps in identifying all the
needs and also the wants on which the products and the services are being made. This serves out
to manage and proliferate all the identification of the customers in which they evaluate all the
development of the business performance. As in LSST there is been seen that they focus or target
on all the students of the group of 18-30 years and manage all the targets on it. Their is been
seen that the students can implement and develop all the learning and the skills which are being
taken in order to build the future career of the student. LSST helps in conducting all the online
events on pandemic where they proliferates and manage the orientation by inviting the students
in order to recently manage and complete the higher education for business school.
SWOT Analysis
As by evaluating all the internal factors there is been seen that LSST have some of the m
major aspects on which they apply and manage all the external factors which are like:
 Their strength is mainly the good size of the campus, friendly and safe environment.
 Weakness is mainly there is lack in the systematic approach for the students recruiting.

 Opportunities are the effective marketing channels and also with it the rise of virtual
learning which will help ion attracting and gaining more students. Threat of LSST is the budget issue and also the changing advancement by the
competitive rivalry.
Competitor Analysis
It is mainly the general explanation in which all the all the operating of the business
activities are underlined. The research work in all such areas are managed through the
competitions of LSST in Transactors Global Solution Limited and also the FSB.
Positioning
It is being managed by increasing and implementing the students to solve all the issues in
the HRM for the client which is been choose and also to manage the higher position in
educational areas (Kirillov, Wu, He, and Girshick, 2020).
Factors in relation to client's problem
LSST implements and have all the clients issues which were being faced in the IT
department in order to manage and hire all the students for attaining and saturating the overtime
workings. Other then this the pandemic is the main areas which is being affected as in context to
all the learning and the business areas for the students. This implies to lack all the skills and the
abilities in context to the human resources to manage and apply all the business functions.
Use of PEST analysis to analyze three factors
Their is been analyses that PESTLE Analysis helps in providing all the regulations and
the policies farmed by the government in LSST as in the change applied in the educational areas.
Their is also implied that the inflation rate in UK is mainly the main concern in education sectors
that will be challenging for the entrance of the students. In all the social issues and the factors
the leading areas and the trends are being opt through which thyme recruitment potential are
being made(Franco, Cárdenas and et.al., 2022). The technological advancement is the
digitization and the innovation that bare being made for managing the effective growth of the
sectors. IT department of LSST impose the new learning features with which they operate and
manage the learning for the students in their working nature. All the legal factor impose the laws
and the government regulations in the education, training and the and the working nature. In
order to maintain the concern of the environment the LSST can frame the CSR to be applied in
all the areas to avoid wastage.

Recommendation
In order to manage the effective working there is been seen that the business is the most
crucial; part in all the areas and there is been required to manage the organizing the activities. In
order to maintain the effective and the proper working there is been seen that the person will
have to manage the good workings patterns and the skills which are required to be opted in all
the areas. HR management is required to implement the strategies in which they can apply the
IT department to be underlined ans also all the learning adaptability and the management is
being needed (Voigtlaender and et.al., 2021). All the LSST should impose the methods in which
they can opt and frame all such activities with which the students can gain offers and the better
facilities for the recruitment.. in order to manage the better and effective working the good
communication, problem solving skills and the other variability is being required to be managed.
Their is being required the use of new innovation and technology to be opted with which the new
learning can be implemented in order to develop the business and its further growth.
CONCLUSION
It is concluded from the above report that business consulting is mainly the research areas
which helps in collecting all the information regrading all the business activities. It evaluates and
manages all the performance for focusing and also in managing the functioning manage the
work accurately. Recruitments of the students are being seen to be the important part as for
managing the LSST the IT department implies to cover the humans resource management where
they implicate all the communication, technical, time management operational activities. Further
it is also concluded that higher performance can be managed by enacting growth and
productivity,

REFERENCES
Books and Journals
Burgos,and et. al., 2022 Business Consulting–Molitalia SA (Doctoral dissertation, Pontificia
Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Franco, and et.al., 2022 Business Consulting De Andina Plast SRL (Doctoral dissertation,
Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Kirillov, A., Wu, Y., He, K. and Girshick, R., 2020. Pointrend: Image segmentation as rendering.
In Proceedings of the IEEE/CVF conference on computer vision and pattern
recognition (pp. 9799-9808).
Lafortune, J., Riutort, J. and Tessada, J., 2021. Role models or individual consulting: The impact
of personalizing micro-entrepreneurship training. American Economic Journal: Applied
Economics. 10(4). pp.222-45.
Stroh, L. K., 2020 The basic principles of effective consulting. Routledge.
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.
Voigtlaender, P., and et.al., 2021. Mots: Multi-object tracking and segmentation. In Proceedings
of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (pp. 7942-
7951).