BM561 Business Consulting: Research Report on Science & Technology

This research report delves into the business consulting challenges faced by a School of Science and Technology, focusing on issues related to recruitment and marketing strategies. The report employs various analytical tools such as PEST analysis, Porter's Five Forces, and STP analysis to identify key...Read More

Research report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview......................................................................................................................................3
Issues............................................................................................................................................3
Pest Analysis................................................................................................................................4
Porter............................................................................................................................................5
STP...............................................................................................................................................5
3 main issues from the analysis...................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business Consultancy directs the organization in all ways from which they can increase and
develop their growth in the particular industry. In general, it is the important and effective factor
to implement at the workplace and can provide the better results. In the report, the school of
science and technology which is located at London is not satisfied with its growth and
development and dealing with many issues in the business (Cerruti, Tavoletti, and et.al., 2019).
Accordingly, in this report will determine the various analysis to identify the major obstacles in
the organization. It will include competitive, marketing and external environment analysis which
will support to understand these factors in definite manner.
MAIN BODY
Overview
The science and technology school is providing the different and variety of courses in their
business and now the organization wants to supply the more and better educational courses to
their consumers and students. The management has planned to give the vocational courses which
is business management education to the students which will help them to increase their
knowledge effectively. Adding this new educational course in the school will support the
business to enhance their growth performance and development (Sharifovich, 2021). During the
discussion, they came to identify the major issues which is influencing the school growth and
widely affecting the productivity and results.
Issues
The school is facing the two major problems in their business which are recruitment and
marketing strategy. The human resource management is not able to identify and hire the suitable
employee who can provide the education for the new course and also not able to increase the
marketing of the new subjects. In business, it is important to recruit the suitable and fitted
employee for their work process and also required to increase the promotional activities to attract
and approach the maximum number of customers and students effectively (Seifert, and Nissen,
2018). Focusing on these two issue the school can enhance their growth and development in the
effective manner.

Pest Analysis
Pest analysis is a tool to evaluate the external environment performance which influence the
business growth and development. It contains four factors such as political, economic, social and
technologies in order determine the effectiveness in the school business.
Political : The political factor introduces the components which includes the government
interference and creating the laws and regulation which is important and essential to implement
by the every business occupation. In this way, the school business gets affecting when the
government or upper authorities change and modify the guidelines related to the recruitment and
marketing strategies which directly impacts the school performance and growth (Deshmukh, and
Haleem, 2020). Let's consider that the government has implemented the laws in which the school
business have to recruit the employee of the particular nation only.
Economic : Economic plays a vital role in the business occupation. In the school of science and
technology they can be affected by the increase and decrease of the economic values. For
example, during the Covid19 pandemic the schools are affected from which the management
were not able to recruit the people or employee in the definite manner. The economic factor
influenced the growth of the business and created a huddle for them in recruitment and
promotional strategies.
Social : The social factor contains the different sections such as demographic, media, health and
such more. According to this, the school business of science and technology has been affected by
these sections such as the human resource management is not able to recruit the employee of
different and geographical areas during the covid19 as it can increase the risk the spread of virus.
Providing the social culture in the school can also help them to increase the consumer or students
which will be beneficial for the business occupation.
Technology : The technology can affect the business in the definite manner. This factor includes
the information technology and research development areas from which school can be able to
increase their growth and development. Accordingly, the school of science and technology can
utilize the technological equipments to recruit the employee for the work process in the school.
Along with this, they can also utilize the technologies to promote and advertise their new courses
in the market (Son, 2019). These factor can improve the growth of the school business when the
human resource management utilize this in the right or appropriate manner.

Porter
Threat of substitutes: Business consultant department has responsibility to hire new and
effective employees and experts which has great knowledge about education distribution. School
of science and technology decide to provide effective education to students. But this business
activity manly affects from the performance of marketing and recruitment process and activity
(Grant and Baden-Fuller, 2018). This business performance and different department
performance mainly influence from the similar types of organization which also consider
providing education to students with impressive manner.
Threat of new entrants: New education distributor business also generates difficulties because
they do have new sources technologies for education which impacts performance of school of
science and technology which mainly decide to provide eduction in context of career growth.
Bargaining power of buyers: Buyer means customer they do have multiple source to gain
education for their career effectiveness. Lack of marketing department effectiveness and human
resource department performance directly affects engagement of student attraction towards with
this school activity.
Bargaining power of supplier: Supplier bargaining activity directly impacts on performance of
organization experts involvement and distribution of service to students. In context of education
department the major supplier is education experts when human resource department not engage
effective employee then it defiantly affects on students attraction and engagement.
Competitive rivalry: School of science and technology suffer major issues from marketing and
human department performance because marketing department not highly concern to promote
business activities and attract audience attraction towards with the organization. And human
resource generate issues because its not manly consider to hire experts employee. So both the
factors raise competitive rivalry for different education department effective performance.
STP
Segmentation: Its very effective approach where organization analyse different and most
appropriate factors where they can easily engage new growth opportunities. Issue faces from the
human resource department its essential that this business concern towards with the
diversification practice and develop utilization of technology factors for new employee
engagement and customer involvement (Gregory and Macnamara, 2019) Human resource and
marketing department continuously build and raise problems within in business activity because

they not perform their task which is addition of appropriate and effective employee and use new
source of promotion approach with well manner which is essential for this organization.
Targeting: Organization marketing performance when not develop interest to advertise their
products and services with impressive manner then it develops more difficulties and organization
has no power to survives into competitive market. School of science and technology also suffer
from marketing promotional activity because they not involve right and impressive tools which
can be easily developed product promotion. So from the identification of this activity that
students or customer not develop knowledge about business activities its important that
marketing department concern and develop appropriate techniques which has power to influence
customer attraction with great manner.
Positioning: Application of STP analysis makes higher efficiency in business activity but its
essential that company properly evaluate each and very segment of this model. Positioning
activity is all above refers to includes activities where organization and their product and services
into market with identification of perfect location, environment and their product ans service has
power to survive into market or not. It means final evaluation of marketing activity of business
products. Schools of science mainly suffer issues from human resource department activity and
marketing and organisation clearly decide that they provide right education for career
effectiveness. Knowledge about this term that this business provide this effective services its
important to develop higher efficiency in product and service promotional activity.
3 main issues from the analysis
First issues which affects overall business activities is human resource management they
not properly mange their work and hire effective employee which have great experience and
knowledge for carer effectiveness.
Second one is marketing department promotional process which impacts on engagement
and attraction of customer towards with the organization (Bock and etal., 2019.).
Third one is lack of resource availability and science and technology school structure
where education department not provide right and require education with utilization of
appropriate tool.

CONCLUSION
It has been identified and evaluated from the project study that science and technology
school issues that this organization performance mainly affected from the marketing and human
resource department. It has been also evaluated from the project report that education distributors
organization influence from the performance and activities of their different department, so they
do have to consider this term and manage effective performance with essential experts evaluation
and performance identification. This study has been also evaluated issues and activities of
marketing and human resource department affects on new opportunity expansion.

REFERENCES
Books and Journals
Bock, F. E., and etal., 2019. A review of the application of machine learning and data mining
approaches in continuum materials mechanics. Frontiers in Materials. 6. p.110.
Cerruti, C., Tavoletti, E. and et.al., 2019. Management consulting: a review of fifty years of
scholarly research. Management Research Review.
Deshmukh, S.G. and Haleem, A., 2020. Framework for manufacturing in post-Covid-19 world
order: an indian perspective. International Journal of Global Business and
Competitiveness.15, pp.49-60.
Grant, R. M. and Baden-Fuller, C., 2018. How to develop strategic management competency:
Reconsidering the learning goals and knowledge requirements of the core strategy
course. Academy of Management Learning & Education. 17(3). pp.322-338.
Gregory, A. and Macnamara, J., 2019. An evaluation u-turn: From narrow organisational
objectives to broad accountability. Public Relations Review. 45(5). p.101838.
Seifert, H. and Nissen, V., 2018. Crowd Workplace—A Case Study on the Digital
Transformation Within IT-and Management-Consulting. In Digital Transformation of
the Consulting Industry. (pp. 299-321). Springer, Cham.
Sharifovich, Y.K., 2021. Ways to Improve Information and Consulting Services in the Field of
Tourism. International Journal of Business, Technology and Organizational Behavior
(IJBTOB). 1(2).pp.98-104.
Son, T.N., 2019. Analysis of the Macroenvironment (Pest) to the Organization and Management
of Economic Zones in Vietnam. Universal Journal of Management.p.50.