BM562: Client Feedback, Market Analysis, and Employability Advice

This project portfolio for BM562 analyzes client feedback, market trends, and marketing objectives. It includes client feedback on a consultancy group's performance, assessing what they did well and areas for improvement, along with individual team member evaluations. The project also delves into understanding customer experience through various metrics, such as social media sentiment and brand trustworthiness. Furthermore, it explores the organization's marketing objectives, target market, and brand strategy, with a focus on leveraging digital marketing to enhance brand awareness and reach. The analysis considers competitor strategies and the effectiveness of different marketing channels, including social media, blogs, and webinars, in shaping product development and customer engagement. Desklib offers similar solved assignments and past papers for students.

BM562 CW2 Project Portfolio 2021-22
Client Reference
Client name
Company Name
Name of consultancy group
What feedback would you like to give the whole group on what they did well for you?
What feedback would you like to give the whole group on what they could
have done better for you?
Please can you give each member of the team a mark out of 10 for their
contribution to your project. (4 out of 10 is our pass mark)
Student name Mark out of 10
What advice would you give this group on improving their employability?
Submitted in part fulfilment of BM562 module assignments

Are you willing to offer another project next year?
Questions
Submitted in part fulfilment of BM562 module assignments

1. How can you measure your customer experience?
I will measure customer experience through evaluating their comments on social
media channels and conducting live rating campaigns.
2. Are your customers aware of all of the features, products, and services that
you offer?
Yes, organization conduct marketing activities to enhances awareness of customers
regarding organizational products and services.
3. How likely would they be to recommend your company to a friend?
Organization provides quality experience and services to its customers so most likely
customers recommend the brand products to their friends.
4. Does your brand appear trustworthy?
Yes, brand is trustworthy because it provides quality products and services to
customers and maintain strong relationship with them.
5. What do people like and dislike about your top competitor’s newest feature
or product?
I like their marketing strategy as they are using effective digital tools. I dislike their
facilities as they are new in field so they do not have that much knowledge.
6. How has your customer experience changed since your last year?’
There is various technology such as social media come in existence that enable
customers to interact with organization and get relative information that changes
customers experience.
7. What are your users talking about on social media?
Social media become the popular platform that bring seller and customer together
and enable them to get important and reliable information regarding organizational
products and services.
8. What types of support requests or complaints are coming in?
Complaints faced by us is that there is some new course which does not possess by
them.
9. How are you utilizing the feedback you receive on social media to shape the
product?
Organization get customers feedbacks through various social media platform and
utilize it to improve organizational products and service to enhance customer overall
experience with organization.
Submitted in part fulfilment of BM562 module assignments

10. Does your target market understand what you’re offering when they land
on your homepage for the first time?
Target marketing understand my offering as we make our page easy to understand.
11. What do people notice, like, and dislike about your ads?
People like our creativity related to our advertisement which make is attractive and
they dislike relatedness in our advertisement which is important.
12. Do users find your blog/whitepapers/infographics/webinars helpful and
relevant?
Yes, I find my blog and webinars helpful as it increases my reach to my target
audience and also provide me opportunity to share my message to them.
13. What Are the Marketing Department Objectives?
Our marketing objectives is to enter in new marketing segment and also for targeting
customers for purpose of increasing brand awareness.
14. Who Are You Targeting?
We are targeting students who wants to enhance their knowledge and also build
knowledge and skills in order to develop good career opportunities.
15. What is Your Brand Strategy?
Our brand strategy is to use digital marketing in order to attract customers like social
media, search engine marketing and also website development.
Submitted in part fulfilment of BM562 module assignments