BM562 Consulting in Practice: Client Project Management Portfolio LSST

This document outlines a consulting project focused on developing strategies for a client, including market research, competitor analysis, and SWOT analysis. The project plan details tasks, timelines, and team responsibilities. The research and investigation phase involves primary and secondary research to gather data for informed strategy development. Market research identifies trends and target audiences, while competitor analysis assesses the competitive landscape. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, and a PESTLE analysis examines external factors. The report also addresses issues and challenges faced by the client, such as marketing problems and human resource issues, and proposes strategies for goal setting and leveraging opportunities. The document concludes with references and a project plan outlining key activities and responsibilities.

Consultancy
In
Practice

Contents
Project plan...........................................................................................................................................3
Introduction...........................................................................................................................................4
TASK......................................................................................................................................................4
Research and Investigation....................................................................................................................4
Market Research...................................................................................................................................4
Trends in different Consultancy.............................................................................................................5
Competitor Analysis..............................................................................................................................5
SWOT Analysis.......................................................................................................................................5
External Marketing Analysis (PESTLE Analysis)......................................................................................7
Target Audience................................................................................................................................8
Primary Audience..........................................................................................................................8
Secondary Audience......................................................................................................................9
Marginal Audience........................................................................................................................9
Consultancy Strategy.........................................................................................................................9
Applying Strategy..........................................................................................................................9
Goal Setting.................................................................................................................................10
Opportunities...............................................................................................................................10
CONCLUSION.......................................................................................................................................12
REFERENCES........................................................................................................................................13

Project plan
Date Name
Team
Action
28/07/202
1
Team Initial dialogue with the group that
allows you to make important choices
for sporting out the decided challenge
or plan.
25/08/202
1
Clients Primary and major step beneath Neath
the mission is to have interaction with
client.
10/08/202
1
Research This level is which includes obtaining
required and essential statistics and
information so as to finish the stated
venture in a favored manner.
17/08/202
1
Presenting
to clients
With the get admission to facts and
knowledge, this level consists of
presentation to customers with the
same.
12/08/202
1
Meeting
Supervisor
Communicating with the manager in an
effort to improvise and decorate the
framed techniques for crowning glory
of project.
09/08/202
1
Another
meet up
with Client
To present them with advanced
applications on the way to accomplish
their decided dreams and objectives.
02/09/202
1
Group
Discussion
Final dialogue with group earlier than
finalizing the techniques and plan to
finish the project.
18/08/202
1
Final
presentation
to Client
To present client with very last plan to
be achieved if you want to accomplish
the project.

Introduction
Consulting has been stated the exercise of offering supervision and suggestions to an
enterprise entity in go back of a selected quantity charged for the same. In order to be precise,
it consists of a third party as representative with knowledge in a few or the opposite region of
commercial enterprise that is approached via way of means of commercial enterprise
businesses searching out for recommendation or supervision concerning a few regions in their
commercial enterprise entity. This record evaluation could be aimed framing appropriate
techniques associated with branding and layout of audience of purchaser i.e., The
Consultancy (Agalawatta, Kaufmann and Malhi, 2020). For instance, it will likely be
consisting of insightful records and information which include opposition analysis, strengths
and weaknesses, marketplace research, tendencies in exceptional consultancy, etc. so one can
renowned records associated with consultancy. Moreover, it will likely be highlighting
method of cited university in wearing out their commercial enterprise operations and activities
in a powerful in addition to green way so one can accomplish their desires and objectives.
TASK
Research and Investigation
The preliminary level in framing and growing techniques for an enterprise agency
consists of analysing and know-how the case or trouble so as to recollect the identical in
growing appropriate techniques. For instance, each number one in addition to secondary
studies has been performed so as to accumulate vital and required records or statistics in an
effort to facilitate in powerful finishing touch of the consultancy practices. In addition to that,
it'll facilitate in analysing the received records so as to decide possibilities to respective
enterprise agency so as to make sure achievement and increase (Cross and Sheffield, 2019).
Furthermore, the general content material may be primarily based totally upon one-of-a-kind
eventualities such as present situation of the consultancy, destiny increase possibilities,
appropriate and suitable techniques, and ability demanding situations with inside the
identical.
Market Research
Market studies might be geared toward obtaining records and information associated
with marketplace so that it will be utilized in framing appropriate strategies. For instance, it
consists of records of present in addition to destiny traits within side the marketplace and
customer needs that might be considered so that it will make sure powerful advertising

practices so that it will perform virtual marketing campaign for consultancy. Referring to the
desired records, it is able to be analysed that scholars or inexperienced persons in society
searching toward better training are generally tend toward attention of the consultancy. In
order to be precise, those person who searching consultancy for better training make up the
goal client base for respective enterprise company for serving their business services (Daniels
and Wosicki, 2020). The decided virtual marketing campaign can be organised over the web
platform of social media because it will facilitate in attaining to most range of consultancy or
inexperienced persons within side the society.
Trends in different Consultancy
The number one and important trend in training has been taken into consideration as
from everywhere which incorporates collaborating in business activities with the usage of net
from their faraway places. For instance, instructional institutes are engaged in wearing out
lessons and lectures over on-line platforms. In addition to that, this unique trend has been
encouraged with the upward push in pandemic of COVID-19 if you want to perform
powerful instructional practices even within side the worst section of crisis (de Cooker,
2020). Another important trend in faculties is which include establishing appropriate
formative checks instead of high-stake tests if you want to boom performance and
productiveness in tests. In order to be precise, those checks are comprised of various activities
to be performed through consultancy services or novices which complements their character
abilities and abilities. Furthermore, instructors or mentors in instructional institutes are geared
toward designing and establishing appropriate formative checks if you want to make a
contribution most values closer to studying practices in their consultancy services. Being
engaged in certainly considered one among the most important industries of United Kingdom
i.e., Education, respective commercial enterprise agency has numerous distinctive
competition engaged in serving Higher training to students.
The current project is based on the two main client of the Consultancy that includes of the
FSB and LSST.
Client 1: FSB- The Fairfield School of Business (FSB) is tend to be a well-known a
community-based college that is having its campuses in the hearts of Croydon and
Birmingham. Further. The FSB School is one of newest independent school in London that
tend to support and provide the private higher education which is also offering an exciting,
diverse and multicultural place to learn. Beside this, the key services which are tend to be

offered by FSB includes of the business orientated skills as well as the emphasis on the
providing of the vocational education for those who are having an entrepreneurial flair.
Client 2: LSST- it tend to be a well-known privately managed college that is
operating in the academic sector. At present the, LSST is tend to have a 4000 students who
are enrolled and studying at the different courses includes of the Health and social care,
Business management, computing and IT. It has been seen and LSST is being a large
organisation thus, many issues related with the effective management of the human resource
is being faced.
Further, the use of the below stated PESTEL analysis has been made to gain a better
understanding and analysis of the external environment of the consultancy or education/
university industry of UK to review about the key issues and challenges being faced:
External Marketing Analysis (PESTLE Analysis)
Macro Factors Factors Examples
Political  Government tasks closer to
betterment and enhancement of
instructional activities were taken
into consideration as an
influencing component related to
better training in United Kingdom.
 Political balance in UK has
allowed academic establishments
to perform their powerful
mastering practices (Lowe, 2022).
 Scholarship programmes
organised via way of
means of authorities with a
view to assist better
training of new learner
about the financially.
Economic  Increasing family earnings has
been a supportive thing in growing
participation of rookies in better
education.
 The potential of funding helps
people to shop for his or her better
education.
 Increasing alternatives of
person new learners toward
most records and
knowledge.
Social  Demographics of man or woman  A scholar from France

rookies along with English as a
secondary language have lesser
desire toward respective
consultancy.
 Trend amongst human beings in
society toward participation in
better education.
engaged in talking French
will face problems in
coping up with the
surroundings in respective
commercial enterprise
organisation.
Technological  Technological development in
surroundings creates a need for
respective Consultancy to evolve
the equal in sporting out their
powerful studying practices.
 E-books and different on-line
studying practices should have an
effect on participation in respective
enterprise organisation.
 Video studying classes in
addition to on-line
studying practices are
number one developments
with inside the present
studying surroundings.
Environmental  Integrated routes of bus facilitate
in most fulfilling utilisation of
sources which ends up in being a
fantastic aspect related to
respective commercial enterprise
organization.
 Respective commercial enterprise
employer is needed to be aimed
toward minimising waste of
sources with powerful practices
and activities.
 Minimising the usage of
paper will facilitate in
contributing extra values
closer to sustainability in
surroundings.
Legal  The Consultancy is needed to be
abide through Health and Safety
policies brought through
authorities.
 Opening and closing hours for
 Development of best
gaining knowledge of
surroundings in addition to
being abide with the aid of
using commencing and

academic institutes that's required
to be cope up through respective
commercial enterprise employer.
ultimate hours will
facilitate in coping up with
authorities policies and
regulations.
Further, Use of the below stated SWOT analysis has been made to analysis the key strength
of the FSB:
SWOT Analysis
Strengths
 Skilled and Professional capability:
Teachers and consultancy engaged in
the consultancy services in London are
professional and expert which facilitate
in carrying out powerful and effective
gaining knowledge of practices (Hunt
and Taylor, 2021).
 Strengthened learning programmes:
Learning programmes organised with
the aid of using respective enterprise
are primarily based totally upon on
strong and reinforced thoughts and
perspectives on the way to make sure
increase and improvement of
consultancy services
Weaknesses
 Lack of sufficient amount of financial
resources: In order to extend
commercial enterprise unit, there may
be a demand of a huge quantity of
budget which leads to being a barrier in
wearing out the same.
 Lack of Transparency: Transparency
is largely stated honest gaining
knowledge of practices achieved via
way of means of respective commercial
enterprise company.
Opportunities
 Existing learning trends: Existing
gaining knowledge of developments
taking place with inside the gaining
knowledge of surroundings might be
tailored with the aid of using the
consultancy on the way to entice most
quantity of consultancy services or
Threats
 Competitive environment: Being
engaged in aggressive surroundings, it
may bring about shift of clients for the
consultancy closer to one of a kind
aggressive emblem to be had with
inside the market.

beginners toward the same (Jha and
Charyyarova, 2019).
 Implementation of efficient
technology: Technology performs a
critical position in cutting-edge gaining
knowledge of surroundings, which
contributes diverse extra values toward
powerful gaining knowledge of
practices.
 Uncertainty in environment: The
upward thrust of pandemic COVID-19
has given upward thrust to a big
uncertainty in surroundings which has
impacted every and each commercial
enterprise company in a few or the
opposite manner (Lawrence, 2019).
On the basis of the above stated PESTEL and SWOT analysis following are the main issues
and challenges that are being faced by the FSB and LSST:
Problem in LSST:
Marketing problem
 It has been seen and analysed that the LSST tend to face issue in identifying and
selecting a suitable set of the target audience. Thus, identifying a suitable set of the
target audience for its course work is key challenge based on and comprising of
language and cultural difference.
 Further, it has been also seen and analysed that the making selection of the suitable set
of communication and advertising channel to attract and cater a larger number of
customer is also a key challenge.
 Higher level of the competition within its target market is also being faced as a key
challenge and issue by the LSST.
Issues related with the human resource
 LSST is tend to facing an issue related with the lack of the skilled employees that is
hampering the level of its efficiency and competency level.
 Beside this, it has been also seen the LSST tend to also face the issues and challenges
related with the having the irrelevant and ineffective set of the recruiting and selection
strategy that hampers the skill and competency level of the employees of the LSST.
 Along with this, an issue related with the lack of motivation and enthusiasm within
the employees has been also faced.

Analysis and recommendation of the skills and ways for LSST
 Effective marketing skill are needed and required within the employees of the LSST
to mitigate and reduce the risk and challenge related with the high competition.
Along with this, it also supports the better market analysis to meet and overcome the
issue related with the selection of the target audience.
 Further, need of the effective leadership skill is also being seen within the LSST to
support higher motivation level within the employees.
Problem in FSB
Marketing Issue
 An issue related with the complex needs and dynamic preference of the target
audience is being faced by the FSB.
 Beside this, the dynamic nature of the business environment is also being faced by
the FSB that is creating many challenges and issues related with random changes
in marketing strategy.
 Beside this, the presence of the cut throat level of the competition within the
education sector is also being faced by the FSB.
 Management of the website is also being a major issue that is faced hy the FSB
that is limiting and hampering
HR related challenges
 It has been seen and analysed that a HR issue related with the lack of the effective
workforce planning is also being faced by the FSB that is presenting the key HR
related issue and challenge.
 Along with this, a challenge and issue related with performance management of the
teachers and staff is also being faced by FSB that is hampering and reducing the
overall level of the learning and teaching practice.
 Beside this, a challenge related with the ineffective training and motivation is also
being faced as an issue within the FSB.
Analysis and recommendation of the skills and ways for FSB
 It has been seen that focusing on the development of the effective technical skill is
seemed vital and appropriate for FSB as it would tend to support the better
management of the website.

 Along with this, undertaking of the proper marketing analysis is also seemed
appropriate and effective way to overcome the issue of high level of competition as it
would support a better review of the needs and wants of customers.
 Adopting improved level of the communication skill is also seemed to be an effective
way for the FSB as it supports higher guidance and better management of the
employees.
Target Audience
Primary Audience
The number one and important target market for consultancy London is capacity freshmen
among the age of 18-35 in addition to current alumni. For instance, management
representatives in respective enterprise organization don't forget desires and necessities of
those goal and capacity consumer base on the way to make certain maximum appropriate and
green techniques in the direction of the same. In addition to that, growing participation of this
number one organization of will facilitate in obtaining the major a part of sales through
serving training to those consultancy services or freshmen. Moreover, techniques of
respective enterprise firms also are tended in the direction of attracting dad and mom of
consultancy their child searching out for better training as they may be the real reassess of
profits for those instructional institutes (Markham, 2019).
Secondary Audience
The secondary target market for the consultancy services is which include whole school
engaged in sporting out those mastering practices for decided beginners or consultancy
services. For instance, it consists of teachers, professors, mentors, which make contributions
mastering or expertise to consultancy services of their premises. Furthermore, the secondary
target market is similarly crucial for respective enterprise business enterprise as their number
one target market as those character representatives are engaged in serving academic
expertise to consultancy services or beginners (Novakovic and Vincent, 2019).
Marginal Audience
This type of target market is along with humans or people that facilitate in imparting boom
possibilities to respective enterprise with betterment and enhancement of present studying
practices. In order to be precise, it creates a strong social community respective university
which allows in powerful studying practices in addition to betterment of studying
environment.

Consultancy Strategy
Applying Strategy
Ability of powerful software and implementation of decided techniques has been taken into
consideration because the maximum essential and crucial degree of this cited process. In
order to be precise, all of the above-cited statistics has decided numerous various factors and
elements a good way to facilitate in sporting out the approach in an powerful manner. With
the growing choice of man or woman rookies toward better schooling in addition to great
schooling served to them, respective commercial enterprise corporation have to do not forget
using social media and different on-line advertising and marketing medium to sell and put it
on the market their logo in addition to services (Osbon, 2021). It will make a contribution
numerous values toward growing participation of consultancy services or rookies toward the
organised getting to know programmes of consultancy. Furthermore, management
representatives engaged in respective commercial enterprise corporation have to appearance
out for all of the bad elements related to the decided techniques so as to save you the identical
in sporting out their operations and activities. Therefore, it'll facilitate in accomplishment of
favoured aim and targets in a green manner.
Goal Setting
In order to perform the decided strategy, respective commercial enterprise company is needed
to broaden a few unique desires inclusive of quick-time period in addition to long-time period
desires if you want to accomplish the equal in the adventure closer to betterment and
enhancement. For instance, it'll outline a scientific path of motion at some point of the
venture of the consultancy closer to their Digital Campaign. Long time period will be goals
and goals in an effort to be finished after a protracted time period i.e., over three years. On
the opposite hand, quick time period desires are small devices of those long-time period
desires which determines slow-moving increase and fulfilment closer to the equal (Scott,
2021).
An instance of Long-time period desires; Becoming precedence desire of consultancy
services phrases of training institute for his or her better training with huge variety of stages
and courses. To top the concern listing of consultancy services in phrases of instructional
services with an usual growth of 50-60% of consultancy services in campus inside a time
span of five years.