BM562 Consulting in Practice: Project Portfolio, Regent College

This document is a project portfolio for the BM562 Consulting in Practice module, focusing on a project undertaken for Regent College London. The portfolio includes key information such as the consultancy group members, client contact details, and project title. It showcases evidence of project management, including the original brief, agreed expectations, a detailed project plan with updates, a signed partnership agreement, and minutes from team, supervisor, and client meetings. The project aimed to enhance Regent College London's brand image and digital awareness through a digital marketing campaign, addressing issues like technology implementation, cost strategies, and funding. The portfolio also contains background information on the client, competitors, and target market, highlighting the project's deliverables and client concerns.