BM564 Enterprise & Entrepreneurship: Sustainable Business Plan Pitch

This presentation outlines a sustainable business plan for a healthy fast-food venture. It details the motivations behind the business idea, the process of its generation, and the feasibility studies conducted. The presentation further describes the product/service offerings, potential market opportunities, and the attractiveness of the fast-food industry, particularly the growing demand for healthy options. The vision for the business emphasizes providing convenient, nutritious meals while adapting to changing consumer preferences. The business aims to capitalize on the increasing popularity of fast food, while also addressing the growing health concerns by offering healthier alternatives, contributing to a more sustainable and health-conscious food industry.

Enterprise and Entrepreneurship

Table of contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Motivation for choice of business..........................................................................................................3
The process you went through to generate this business idea................................................................4
Feasibility studies conducted.................................................................................................................4
Details of the product/service to be offered...........................................................................................5
Potential market opportunities...............................................................................................................5
Attractiveness of the industry................................................................................................................6
Vision for the business..........................................................................................................................7
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8

INTRODUCTION
In this report the sustainable business plan is given for the idea of starting a new business in
the food industry. Sustainability plan is a long term path to achieve the goals and say successful using
the important programs in the planning of the business. The idea is to open a business serving healthy
fast food to the customers. The related motivation for the choosing the business ideas is described.
The process by which the business idea was discovered is discussed. The feasibility studies are
conduct on the new business plan is given. The details of the product and the services are given that
are provided by the new business idea. The potential market opportunities for the business are been
discussed. The attractiveness of the food industry is discussed. The vision of the entrepreneur is
discussed regarding the new business idea.
MAIN BODY
Motivation for choice of business
The motivation for starting a new business is as follows:
Creation of wealth
The motivation of starting a new business can be the profit earned from doing the business.
The inherent motive of the entrepreneur is to earn money. All the rich people have small amount of
equity in the business found by them. Wealth is the motivation that attracts an entrepreneur to start a
new business.
Sense of achievement
The way in which the employee work for the company day and night to achieve the goals they
miss the sense of achievement in the process. They feel like they are fulfilling someone else goals.
The sense of achievement is missing in the employees working at the lower levels of the hierarchy.
When the entrepreneurs work on their set business they work hard on achieving the goals and get that
missing sense of achievement that keeps them motivated to work further.
Autonomy and flexibility
The idea of being independent and self-governing is a motivation for the entrepreneur to start
the new business. The entrepreneurs get motivated as they are able to make their own rules and
regulation, along with that they do not have bosses over them to look on their activities every time.

They can choose the flexible working hours for them that allow spending enough time with their
family and friends. The motivation can be derived from the fact that the entrepreneurs are enjoying
working for them instead of working for others (Rivero and Ubierna, 2021).
The process you went through to generate this business idea
The idea does not just pop from somewhere the entrepreneur need to:
Think like an artist for getting the business idea and to look for the market needs that can
make an impact on the customers. Getting the healthy fast food is the need of the hour as many people
have no time to sit and have their meals. The customers need food that they can carry away with them
along with being healthy.
The entrepreneur needs to give the workers flexible hour at the work so they like what they
are doing without being stressed out. A happier worker will help the entrepreneur to achieve the goals
of the business. For the generation of the idea the staff needs to be motivated and they need to love
what they do to make the business successful.
For the getting the idea the entrepreneur need to learn from the people who have different
thinking process. They can help the entrepreneurs to gain ideas that are different from the ones they
always think and different perspective on the goals they want to achieve. The entrepreneurs have to
keep their minds open for accepting the views of people. This way they can think of out of the box
ideas (Bocken, Schuit and Kraaijenhagen, 2018).
Feasibility studies conducted
Feasibility study is the assignment of the practical methods or plan proposed in the business
idea. There are seven steps for the feasibility studies that are:
Conducting a preliminary study
The plan is to provide the customers with a healthy option of fast food in the market. There
are very few options available for the people and the demand is high after the covid-19 pandemic. The
business is also providing the service of online orders that is making the customers safe from going
out.
Project income statement
The cost of the investment required in the business to the cost of revenue gained in the
business is calculated here. All the cost requires for the online services and how the business will get
it from is done.
Market survey/Market research
The geographic, market value and the analysis of the competitors in the market is done in the
research that give a clear picture of the realistic revenue expected form the new business idea. It also
helps in determining the success or failure of the business in the market (Anjum and et.al, 2017).

Business operations
This includes the start-up cost, operation cost, fixed investment, and cost of equipment,
methods of merchandising and the availability of supply.
Opening day balance sheet
Assets and liabilities of the business are estimated. This is done by creating a list of source,
available financing and items.
Review and analysis of the data
The data so found in the above steps are reviewed and analysed to make changes if necessary.
Making the decision
The decision is made if the business idea can be run into the market or not according to the
analyses made (Snyder, 2019).
Details of the product/service to be offered
The aim of the business is to provide the customers with the meal of around 500 calories or
less. That is less in comparison to the normal fast food the customers are having.
The business is offering a food rich in protein and fibres while keeping the fat levels low. The
business also offers food with less saturated fat and more food with whole grains.
The business adds some items to boost the healthy food like the toppings of dried fruits, nuts
and seeds. It also offers the apple/pear slices, carrot sticks and yogurt/cottage cheese.
The business provide the customers with the option of online ordering so they are delivered
their food safely at home and they do not need to venture out for getting it. The customers are also
provided with the contactless payment options for improving the safety.
The food is served fresh and the ingredients used are coming from the trusted partners that are
the small farmers.
The customers are also provided with the facility to see the process of making the food to
ensure the quality and the ingredients used are fresh (Chen and et.al, 2018).
Potential market opportunities
The potential market opportunity for the food industry is very high and can grow really fast
with the right efforts and hard work. Some opportunities are discussed below:
The food industry can be considered the very popular business to pursue in. the right systems
and the guides can help the business to start the in the market place. Many investors are likely to
invest in the new ideas of the business ait is growing fast but they also need their slice of money to
earn from it.
The food industry is full with the variety of food and beverages to serve to the customers. The
opportunity of setting in the industry is wide. People love the try new tastes and variations in the food

and if the provided food has the taste and provides the health benefits along with it then it has the
chances to grow and develop with time.
If the business has something different to provide the customers that makes it stand out from
the usual cafe, restaurant and delivery services than the competition is reduced for the business and
the opportunities to make more profit increases (Souza and et.al, 2019).
The business in the fast food industry is increasing and is expected to reach new heights by
the year 2027.
The opportunities are increased due to the fact that people can have it anytime and anywhere.
The customers have adopted very busy lifestyles and the fast food products are significantly
increasing their sales in the market. The popularity of the fast food restaurants via the social media
has increased the growth of the industry globally.
The fast food industry hold the 42.5% of the shares globally in the market in 2019 and are
expected to dominate the other industries for a period of time. This is due to the fact that the food
takes less time to be served, is cost efficient, fresh, appealing and tasty. The industry also retains the
natural and healthy ingredients while maintaining the taste that help them boost in the market place.
The changing trends related to the food in the fast food industry are changing the direction
from just being fast food to healthy fast food. The customers are looking for more option of fast food
that is healthy and convenient to carry then around, with this change the investors are also looking for
the businesses that are providing with healthy options in the market that in turn increasing the value of
the business with the healthy fast food options (Palmieri and et.al, 2021).
Attractiveness of the industry
The presence of gat food in the daily lives of everyone is increasing with the passing time.
There are many reasons to why the fast food industry is attractive to the many people. The fat food is
really easy to obtain and in some cases the customers are not even needed to leave the comfort of their
vehicles to take the meal. The second reason can be contributed to the cheap price at which the fast
food is made available. The third reason that can be considered is the time required to get the meal at
the restaurant is quick and time saving. The food can be cooked and served in less than ten minutes.
These factors can be considered as the fact of the attractiveness of the fast food industry among the
customers and because of that the rate of demand of the fast food is increasing with the time (Ilyash
and et,al, 2020).
The convenience factor of the fast food is increasing the popularity. The fact that the
customers do not have invest their time in kitchen and the grocery shopping for preparing the meal
have affected the fast food industry. The customers have to wait for few minute to get the full meal at
the restaurants. For eating the fast food the restaurants are making the food such a way that the
customers are not required to use the cutlery to eat the meal their hands will be enough. This helps the

customers to eat their meals anytime and anywhere. The customers can eat their food in the cars that
was not possible before the invention of the fast foods.
People now a day’s, eat according to the amount of time they have got in their busy
schedules. For example, the college students do not have enough time to make meals, sit down and
eat. This is making them to stay dependent on the fast food meals and have increased the rate of
eating the outside.
Due to the convenience, the fast food is having the strong grip on the large part of the food
economy. People find the quality of food to be quick and easy that attract them.
The cost of the fast food meal is creating a big difference as the customers find the cost cheap
they prefer to have the fast food instead of making one by them. Many customers find that the fast
food provides the least expensive dinning option and are attracted to it (Savelyeva and et.al, 2019).
Vision for the business
The Vision is to transform the society the business is desire to bring a different move in the
fast food that can help to change the vision of the society. The vision is to change the lives in a better
way for the neighbourhoods as well as the local communities. The idea for the new business being the
healthy fast food makes the vision of the owner to look for the healthy ways in which the people can
benefit their daily lives. The can venture in the facilities that provide with nutritional level food. The
motivation to change the society in the intrinsic ways helps the entrepreneurs to make a difference
(Konovalov, 2020).
CONCLUSION
It can be concluded from the file that the motivation required by the entrepreneur for the
choosing the business include the creation of the wealth, sense of achievement and autonomy and
flexibility. The process to generate the business ideas is given. The seven step feasibility studies is
conducted on the business ideas the steps includes conducting the preliminary study, project income
statement, market survey, business operation, opening day balance sheet, reviewing the data and
making the decision. The details of the products and the services provided by the business are given
such as the fresh use of the ingredients and providing online orders for the delivery. The potential
opportunity of the business in the market is also provided. The attractiveness of the industry among
people is discussed. The vision of the company is discussed at the end of the report.

REFRENCES
Books and journals
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Bocken, Schuit and Kraaijenhagen, 2018. Experimenting with a circular business model: Lessons
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Chen and et.al, 2018. Integrating refined kano model and QFD for service quality improvement in
healthy fast-food chain restaurants. International journal of environmental research and public
health. 15(7). p.1310.
Ilyash and et,al, 2020. Evaluation of enterprise investment attractiveness under circumstances of
economic development. Bulletin of Geography. Socio-economic Series. 47(47). pp.95-113.
Konovalov, 2020. The Vision Code: How to Create and Execute a Compelling Vision for Your
Business. John Wiley & Sons.
Palmieri and et.al, 2021. Market Opportunities for Hay Milk: Factors Influencing Perceptions among
Italian Consumers. Animals. 11(2). p.431.
Rivero and Ubierna, 2021. The development of the entrepreneurial motivation from the
university. International Entrepreneurship and Management Journal, pp.1-22.
Savelyeva and et.al, 2019. The investment attractiveness of a regional market of educational services
as the basis of its global competitiveness in industry 4.0. On the Horizon.
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Souza and et.al, 2019. Aluminum anodizing waste and its uses: An overview of potential applications
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