BM564: Growth Sustainable Business Plan for a London Coffee Shop - CW2

This report presents a comprehensive business plan for a proposed coffee shop located in London's Fitzrovia neighborhood. The plan outlines the proposed future business, focusing on the unique product offerings of ice yogurt and bubble tea with organic flavors, and the innovative concept of fostering social interaction by encouraging customers to disconnect from their phones. It identifies the target customers, primarily B2C customers aged 18-45, and analyzes the competitive landscape, highlighting key competitors like The Attendent, Prufrock Coffee, and Climpson and Sons. The report includes a skill analysis, profit and loss account, and cash flow forecast, along with an evaluation of suitable funding sources, such as bank loans and crowd-funding. Furthermore, it details the tangible and intangible resources, organizational structure, and management information systems. The vision of the business is to create a welcoming space that enriches customer experiences. The report concludes by emphasizing the plan's usefulness in achieving sustainable results in the marketplace and attracting a large customer base.

BM 564
ENTERPRISE AND
ENTREPRENEURSHIP CW 2

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Proposed future business.........................................................................................................................3
Customers................................................................................................................................................4
Competitors.............................................................................................................................................4
Skill analysis...........................................................................................................................................4
Profit and loss account and cash flow forecast........................................................................................5
Finding, evaluating and selecting suitable source of funding..................................................................5
Tangible and intangible resources...........................................................................................................6
Type of organisation and management information system.....................................................................6
Vision of business idea............................................................................................................................7
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
A business sustainability plan refers to something that an organisation develops to attain
goals that create societal, environmental and financial sustainability. An entrepreneurship is a
type of activity of setting up business or businesses by taking financial risk for generating profits
(Weaver, Mbacke and Gallagher, 2021). This report is based on business plan related to coffee
shop in London Fitzrovia neighborhood at 13 Charlotte. The main aim of open the coffee shop is
to make strong connection between people rather than their involvement via use of phone. This
report includes business plan that involves several aspects such as proposed future business,
competitors, skill analysis, customers, P&L account and sources of funding, tangible and
intangible resources, vision and types of organisation to get sustainable results in marketplace.
MAIN BODY
Proposed future business
A business is defined a type of organisation that engaged within industrial, professional
and commercial activities. It is termed as organized efforts that group or individuals to produce
for sell their offerings to the customers (McElwee and Atherton, 2021). This report is based on
proposed a future business with the motive of connecting people by opening a coffee shop within
London Fitzrivia neighborhood 13 charlotte. To open a business it is very essential to focus on
products and services they offer to customers via their coffee shop and innovation in idea that
helps in attracting number of people towards it.
Product and service
The product that entrepreneur sell at their coffee shop is ice yoghurt with a bubble tea all with a
touch of organic flavor. It is totally different from Frappuccino, cold brews, nitro cold etc. This
coffee shop offer food court to their customers who are highly fond towards eating the healthier
food.
Innovation in idea

The innovation within the idea to open a coffee shop in the street of London is to
encourage people towards the social and cultural interactions rather than spending time on their
own mobile phone. In today’s busy world where people are very busy in their work this concept
of opening coffee shop attracts number of customers and due to this they spend more time to
enjoy quality time with family, friends etc.
Customers
Target customers
Coffee connection is mainly targeted the B2C customers in this they emphasis on
targeting those customers who are belong under the age group of 18-45 and those people who
love to spend their time without using phone and maintain healthy atmospheres around
(McKellar, 2020). The end user of the product and service of Coffee shop is the society people
who enjoy drinking and eating food own. They generally target the price sensitive customer
especially teachers, friends and consumer etc.
USP of products and service
The USP of product and service is a marketing strategy that focuses on important feature
of offering of organisation. An entrepreneur of coffee shop offer healthy and safe atmosphere
around people under the name of coffee connection. The USP of product is to be offer freshly
brewed coffee with bubble tea that is healthy to attract customers. These are not offered by
competitors to their customers due to this they gain profitable results within marketplace.
Competitors
To operate a coffee shop in the London territory it is very crucial for coffee connection to
analyses the competitors who present within marketplace so that more and more customers are
attracted towards it. The main competitors for coffee connection mainly are The Attendent,
Prufrock coffee, Climpson and Sons etc. These coffee shops within London offers best and
exclusive coffee to their customers by searching best flavors to understand the respond of coffee
making goods (Page, 2021). To gain the advantage in competitive market coffee connection
provide their beverage beverages at reasonable price that attracts highly teachers, students,
friends consumers who are price sensitive and also offer best food to customers who prefer
healthier foods.

Skill analysis
Skill analysis is represented as a need to acquire skills to career aspiration. These skills
give opportunity to the entrepreneur in opening their enterprise effectively that helps in gaining
profitable results. To take the business idea of coffee shop entrepreneur several skills are to be
needed that are presented below:
Communication skill- It refers to an essential skill that is needed to make strong
connection with people. Due to efficiency within this skill entrepreneur can generate a strong
network with clients, customers and partners so that funds are arrange properly and more
customers are attracted towards it (Alkhatib and et. al., 2021).
Management skill- It is very essential skill to operate a business in marketplace. in an
entrepreneur this skill helps in increasing productive and proficient results within marketplace so
that their coffee shop attracts high customer base within marketplace.
Profit and loss account and cash flow forecast
Income Statement
2021 2022
Revenue 32,410.00 29,397.00
Total Revenue 32,410.00 29,397.00
Cost of Revenue, Total 22,825.00 20,860.00
Gross Profit 9,585.00 8,537.00
Selling/General/Admin.
Expenses, Total 7,924.00 7,800.00
Other Operating Expenses,
Total -101 -171
Total Operating Expense 30,648.00 28,489.00
Operating Income 1,762.00 908
Interest Inc.(Exp.),Net-Non-
Op., Total -449 -55
Other, Net 9 5
Net Income Before Taxes 1,322.00 853

Provision for Income Taxes 390 256
Net Income After Taxes 932 597
Minority Interest -45 -24
Net Income Before Extra.
Items 887 573
Total Extraordinary Items 0 1,141.00
Net Income 887 1,714.00
Income Available to Com
Excl ExtraOrd 887 573
Income Available to Com
Incl ExtraOrd 887 1,714.00
Diluted Net Income 887 1,714.00
Diluted Weighted Average
Shares 1,263.53 1,311.54
Diluted EPS Excluding
ExtraOrd Items 0.7 0.44
DPS - Common Stock
Primary Issue 0.46 0.57
Diluted Normalized EPS 0.7 0.44
Finding, evaluating and selecting suitable source of funding
There are several sources of funding that are essential for entrepreneur to examine so that
funds are arrange in effective and efficient manner. Some sources are presented below:
 Bank loan- It defines as an amount that is borrowed by organisation from bank within a
specified time period. It is a core source to find that is used by company for arranging
funds. It has some advantage and disadvantage such as if coffee connection get advantage
of taking bank loan that they feel secure because in this fixed interest is to be paid by
entrepreneur (Evans and Gabel, 2020). But at the same it also create disadvantage that in

this entrepreneur provide some assets in bank in which if amount is not paid by
entrepreneur than they are not able to get their asset.
 Crowd-funding- It is that source in which amount is collected from large number of
audience through digital medium. If coffee connection adopts this source to collect funds
than funds are arrange very easily and it also attracts investors to invest high amount
within firm. But due to this source company face the issue of low brand image within
marketplace.
By evaluating sources of funds it is to be analyzed that coffee connection adopts the bank
loan because it is highly secured type of loan as compared to other types of loan such as crowd
funding. This also helps in gaining profitable results within marketplace.
Tangible and intangible resources
Tangible resources
This resource defines as those that present physical assets of business:
 Financial resources- In case of coffee connection financial resources are very essential
tangible resources to sustain in market and gain profitable results by gaining competitive
advantage in marketplace (Pinheiro, Daniel and Moreira, 2021). This resource are
collected from saving, taking bank loan in starting of company and after a months this is
mainly depend on sales of business.
 Technological resources- In Coffee connection this resource is very essential in making
beverage and takes payments from customers. Within this, firm invests around £2000 so
that effective results are enjoyed.
Intangible resources
 Brand image- It is very crucial for Coffee connection that helps in gaining sustainable
results within marketplace. This coffee shop attracts customers with their friendly and
healthy atmosphere. To enhance this resources enterprise take the several technological
measures that helps in attracting huge base of customers in marketplace.
 Human resources- In terms of Coffee connection, entrepreneur invest around £ 4000 in
terms of provide training and development session, recruiting and hiring so that they
perform the task effectively and efficiently.

Type of organisation and management information system
It is a small coffee shop that follows the hierarchical level of organisation because of
limited number of staff. In case of Coffee connection, entrepreneur need to focus on inventory
control by examine the stock level of beverages in food court. This is essential to track the
movement of inventory within the firm and retains customers for longer time period. Further
sales and marketing is to be adopted as it helps management to track the overall efficiency of
company marketing sales and functions (Crow, Whitman and Anderson, 2020). To maintain
sales and marketing coffee connection offer pricing, advertising and discounts to their customers
so that large base of customers are attracted.
Vision of business idea
The main vision behind the idea of opening coffee connections is that entrepreneur is
highly committed to the nature of people, service, food and out of home dining entrepreneur
offer the atmosphere to customers that enrich the lives of guest and make positive connection
with other culture people without using phone.
CONCLUSION
From the above report it is to be concluded that proposed business plan is useful to attain
sustainable results within marketplace. This report helps in elucidates several terms such as
proposed future business, competitors, customers, vision, tangible and intangible resources, skill
analysis, profit and loss account, management information system that also represent vision of
business idea. This helps in gaining profitable results and helps in attracting large base of
customers.

REFERENCES
Books and Journal
Alkhatib, K. and et. al., 2021. Impact factors affecting entrepreneurial intention of Jordanian
private universities students: a mediation analysis of perception toward entrepreneurship.
In Sustainable and Energy Efficient Computing Paradigms for Society (pp. 53-65).
Springer, Cham.
Crow, M.M., Whitman, K. and Anderson, D.M., 2020. Rethinking academic entrepreneurship:
university governance and the emergence of the academic enterprise. Public
Administration Review. 80(3). pp.511-515.
Evans, J.W. and Gabel, A.L., 2020. Legal Entrepreneurship and the Strategic Virtues of Legal
Uncertainty. American Business Law Journal. 57(3). pp.593-646.
McElwee, G. and Atherton, A., 2021. Rural entrepreneurship. In World encyclopedia of
entrepreneurship. Edward Elgar Publishing.
McKellar, Q., 2020. Building a culture of innovation and entrepreneurship in Universities.
In Higher Education in the Arab World (pp. 95-107). Springer, Cham.
Page, N., 2021. Embedding enterprise and entrepreneurship into a core final year bioscience
module.
Pinheiro, P., Daniel, A. and Moreira, A., 2021. Social Enterprise Performance: The Role of
Market and Social Entrepreneurship Orientations. VOLUNTAS: International Journal of
Voluntary and Nonprofit Organizations. 32(1). pp.45-60.
Weaver, R., Mbacke, M. and Gallagher, K., 2021. Weavers Social Enterprise Directory: a tool
for teaching social enterprise and entrepreneurship. In Annals of Entrepreneurship
Education and Pedagogy–2021. Edward Elgar Publishing.