OBC BM564 Enterprise and Entrepreneurship: Sustainable Business Plan

This presentation outlines a sustainable business plan for a new venture called 'Refresher,' focusing on a portable, battery-chargeable blender. It details the motivations behind the venture, the process of generating the business idea, and the feasibility studies conducted, including PESTLE analysis. The presentation further elaborates on the product details, potential market opportunities using STP and competitive analysis, and industry attractiveness assessed via Porter's Five Forces. It concludes with the vision for the business, emphasizing smart action and competitiveness, referencing various academic sources to support its claims. Desklib provides students access to similar past papers and solved assignments.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of content
INTRODUCTION
TASK
1- Motivation for choice of venture.
2- Procedure went through to generate business idea.
3- Feasibility studies
4-Details of product to be offered.
5- Potential market opportunities.
6- Attractiveness of industry
7- Vision of business.
CONCLUSION
REFERENCES

INTRODUCTION
 Enterprise and Entrepreneurship are those successful factors that make an entrepreneur
successful and profitable in the world of business.
 Enterprise refers to a form of a venture or organization that run their business and manage
operations in effective manner.
 While entrepreneurship is defined as an entrepreneur capability that they used to manage each
operation, after establishing venture that they tend to establish in the market for purpose of
providing satisfactory services and products to customers.
 The current assessment will be based on new business idea or a specific plan and that is
Refresher, which introduce in the market to fulfil target audience need and requirement.
 The presentation will explain motivation for choice of venture, procedure related to business
idea generation and feasibility studies.
 It will also define the details of product to be offered.

Motivation for choice of venture
 Motivational factors-
 Trend adopting and technology usage became motivation.
 They drive management attention toward new venture idea.
 Help to meet customer needs successfully.
 Drives attention toward strategy formulation and implementation.
 Affect decision-making and planing process.
 Motivate entrepreneur to take right action.

Procedure went through to generate business idea.
The process to generate business idea is crucial.
It covers the key areas appropriately.
It includes several practices and activities.
Each activity in turn provide a specific outcome.
It also includes some essential stages.
Each stage help to finalize business idea.

Feasibility studies
 Feasibility study helps to identify factors.
 The impact of each factor identify through that.
 It contributes to achieve aims and objectives.
 It reaches to desire outcomes.
 Feasibility study cover varied areas.
 It conduct PESTLE analysis and other form of analysis.
 This study is beneficial and essential.

Conti..
Political
factor
Economic factor
Social factor
Technology
factor
Legal factor
Environmental
factor

Details of product to be offered.
 Refresher as a new venture in the market plan to introduce new
product.
 It tends to offer people portable battery chargeable blender.
 The current product is appropriate according to market trend.
 As it encompasses varied elements which make purchase worth it.
 It is easy to carry and utilize.
 This blender provides outcomes to customer in few minutes.
 It adds value and satisfy target market.

Potential market opportunities.
 Importance of determining business growth opportunities.
 Different ways available to determine an opportunity.
 STP help to specific group or individuals.
 Competitive analysis contribute to identify opportunities.
 Purchase situation analysis also used to determine the same.

Competitor analysis
 Competitors analysis is essential part of growth
opportunity.
 It helps to achieve the goals and objectives.
 It aids to determine competitors strengths and
approaches.
 This analysis is beneficial for management to conduct.
 To contributes to identify factor things as factors.
 Competitive analysis include varied terms.
 It helps to focus on further actions.

Attractiveness of industry
 Porter's five force model utilized.
 It helps to study industry attractiveness.
 The model contributes to identify factors.
 It encompasses five different forces.
 Each force may impact Refresher success.
 Its specifies the impact of forces in specific extent.
 Each force relate to new business idea.

Vision of business
 Vision may enable company to act smartly.
 It drives candidates attention toward success.
 It plays important for in success of new venture.
 A clear vision direct people to stay competitive.
 It specifies the activity candidates are accountable to conduct.
 Vision specifies the clear aim and objective.
 It aid to move people toward excellent performance.