BM564 - Sustainable Business Plan: Waterlog's Drizzle Water Bottle

This report presents a comprehensive business plan for Waterlog's 'Drizzle' water bottle, a unique product designed to remind users to stay hydrated. It includes a detailed business proposal, customer analysis targeting the working population aged 20-50, and a competitive analysis identifying key competitors like Milton and Auland. The plan assesses entrepreneurial skills, projects financial performance with a two-year profit and loss account and cash flow forecast, and determines the break-even point. It outlines strategies for obtaining necessary resources, explores funding options such as angel investors, and establishes a hierarchical organizational structure with a process control management information system. The vision focuses on improving customer health by combating dehydration. The report concludes by highlighting the product's innovative features, competitive landscape, and financial viability, emphasizing angel investors as the preferred funding source.

Enterprise and Entrepreneurship

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business proposal.........................................................................................................................3
Customers....................................................................................................................................3
Competitors..................................................................................................................................3
Skills analysis...............................................................................................................................4
Projected 2 years P&L a/c............................................................................................................4
Projected 2 years cash flow forecast............................................................................................5
BEP..............................................................................................................................................6
Plan for obtaining resources.........................................................................................................6
Funding sources to grow business opportunity............................................................................7
Type of organization....................................................................................................................7
Management information system.................................................................................................8
Vision...........................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship refers to the process of business commencement in a innovative way
which is leaded by an entrepreneur.
The following report will be drawing a business plan for the unique product of waterlog
brand that is drizzle water bottle that indicates a reminder to the person for drinking water. The
plan will consist various aspects like overall information about the product, its feasibility in the
market, competitors, financial plans etc.
MAIN BODY
Business proposal
Drizzle water bottle is the product offered by waterlog to its customer which is made up
of silicone and its cap contains spring element for better health of the consumer. This water
bottle is unique in the segment because it comes with an inbuilt system that frequently remind
the consumer to drink water. It can be considered as one of the health conscious product which
improves the health of the consumer by ensuring their water drinking habits. The bottle is of a
particular cylindrical design and it can store up to 1000 millilitres of water.
Customers
This bottle is made for the customer of every age group as drinking efficient water every
day is basic health need for every age group. Although the specific targetted customer base will
be the age group between 20 and 50 with psycho graphic aspect as the working population will
be targetted (Sergi and et.al., 2019). This is targetted because working population tends to have
more health issues these days as they forget to take care of health and it causes different disease
in them. This bottle will remind them to develop a habit of drinking water frequently which will
increase their overall health as a human body is made up of 70% water. It is aimed to sell it with
the channel of B2C as the customers will be approached directly. The USP of the product is the
indicator strap that remind for drinking water.
Competitors
There are various big firms in the industry operating as the water bottle manufacturer
which will give high competition to waterlog. These are well-established firms operating

worldwide and providing the customers with a wide variety of water bottles (Berger and et.al.,
2021). Waterlog has to give competition to brands like Milton, Auland etc. these companies have
a major impact on the mind of consumers as they have established a strong reputation in the
market. These companies will not be allowing the new company to enter the markets and survive
easily. To survive in the market waterlog will need to analyse every factor deeply and develop
innovative strategies to pursue the markets. Auland which is one of the biggest competitor of
waterlog posses a major market share in UK as it has established a strong hold in markets.
Specific competitors which posses a threat to the feasibility of the product are Monos, Thermos,
Aquio etc. these are the companies which caters the customers with smart bottles which have
different features such as speakers, lights, temperature indicator etc.
Waterlog can be preferred by the customer over these brands because the USP of the
bottle that is reminder strap that is not provided by many companies and some of the other
brands which has this feature lacks in other aspects (Baker and Welter, 2020). Drizzle water
bottle is made with perfection because it consists variety of features without lacking in quality.
Skills analysis
Entrepreneurial skills possessed in me is the biggest point that will help me in
commencing a successful business as these skills come with an overall package of distinct skills
that are needed for success of the business (Ratten and Usmanij, 2021). These skills are
developed within my life as I have attained various business schools. I have innovative thinking
skills that has helped me to develop this unique product which will solve a major problem of
health issues that majorly occurs due to dehydration. This skill set of mine includes technological
skills, strategical skills, decision-making skills, risk taking skills, innovative skills and problem
solving skills. I lack the skills of risk management that I will aim to develop within my working
tenure so that my enterprise can become more feasible. For development of this skill I will try to
read various books and guides of risk management and I will further develop analytical skills
that will help me to analyse various risks that can harm the organization.
Projected 2 years P&L a/c
Particulars Amount for the year
2023
Amount for the year
2024

To rent
To salary
To marketing expenditures
To advertisement
To bank charges
To depreciation
To loss on sale of assets
To miscellaneous
To expenditures of the organization
To tax management charges
To income from taxation consultancy
To income from tax planning commission
Total revenue for the year
80000
200000
100000
75000
150000
100000
50000
200000
955000
600000
275000
200000
1075000
80000
225000
125000
90000
175000
105000
30000
225000
1055000
650000
325000
350000
1325000
Net profit for the year 120000 270000
Projected 2 years cash flow forecast.
2023 2024
Cash flow from operating activities for the
year
Net income from business
Adjustments pertaining to operating activities-
Depreciation and amortization
Loss on sale of equipment
Changes in current assets and liabilities-
Increase in current assets
Decrease in current liabilities
Net cash provided by operating activities
Cash flow from investing activities
Capital expenditures of organization
120000
100000
50000
-5500
25000
289500
—
270000
105000
30000
-6000
30000
429000
—

Lease expenditures of the year
Amount generated from sale of equipment
Net cash used for investing activities
Cash flow from financing activities
Amount generated from issuing debentures
Dividends paid to stockholders
Net cash provided by financing activities
Net increase in cash during the year
Cash at the beginning of the year
Cash at the end of the year
-35000
-
-35000
950000
-
950000
200000
1404500
-30000
-
-30000
-
-
-
1404500
1803500
BEP.
Break even point (BEP) refers to the point where the revenue and expenses of company is
equal. In business break even point is determined by division of total fixed cost with the revenue
per unit minus the variable cost per unit.
Break even point for the waterlog will be achieved when the company will generate sales up to
800000 because the production cost for drizzle water bottle is around 8 lacs.
Plan for obtaining resources
Business commencement needs both tangible and intangible assets that works inter
relatively for positiver results for the firm (Chowdhury, Audretsch and Belitski, 2019). Tangible
assets includes building, machinery, computers, better technological equipments etc. list of
intangible assets include goodwill and patent for the innovative product.
Total initial cost for waterlog is £1780000, the breakdown the cost is:
Particulars Amount
Charges with business certifications 100000
Patent 100000

Machinery 600000
Preliminary expenses 30000
Marketing charges 100000
Market research expenses 100000
Expenditure for installing MIS 300000
Purchasing new tools and software 200000
Business commencement charges 50000
Cash in hand 200000
Total cost 1780000
Funding sources to grow business opportunity
There are various funding sources available to the business such as:
Angel investors
These are the people with high savings that they aim to invest ion the entrepreneurial
ideas for a specific period of time.
Family and friend
A business can avail funds from the relative and friend of the business man by giving
them equity or can take it as a loan. This is one of the most preferred way by the small or
medium scale business.
Bank loans
Many banks provide loans to the entrepreneurs with a considerable rate of interest and it
can be a good source of funding for the business as they don't have to give any equity to bank.
The best funding source for waterlog will be the angel investors as they will provide
funds for the initial period and they are easily accessible as they tend to invest specifically in
entrepreneurial ideas.
Type of organization
The type of organization refers to the structure which in case of waterlog will be the
hierarchical organizational structure. This is a pyramid shaped structure in which the flow of

command is from upwards to downwards which will keep the firm well organized. Following
this structure each employee will be supervised by a superior who will report to their respective
managers.
Management information system
This refers to the system y which the management acquires feedback for themselves in
order to compare the decisions as what was expected and what has been actually achieved (Baker
and Welter, 2018). Waterlog will follow the process control system by which the management
will be able to get feedback by continuous gathering of data and by interpretation of the
respective data. The process of manufacturing will access in this report that will be reflecting the
working of the organization.
Vision
Vision is the long term goal of any company which is kept in mind while commencing
the business (Doern, Williams and Vorley, 2019). Waterlog aims to contribute in improvising the
health of customers by eliminating the disease caused due to dehydration. This will be achieved
through the unique idea of smart water bottle which reminds the user for drinking water within
frequent breaks. This will help in reducing the dehydration problem and the disease occurring
from it.
CONCLUSION
The above report has concluded the business plan by focusing on the properties of the
product that is a smart water bottle. The competitors of the firm has been determined in the
report which are big giants in the industry. The market share of these competitors has been
analysed in the report. Further, in the report the funding activities for waterlog was discussed
which has determined the angel investors as best source of funding.

REFERENCES
Books and journals
Baker, T. and Welter, F., 2018. Contextual entrepreneurship: An interdisciplinary perspective.
Foundations and Trends® in Entrepreneurship. 14(4). pp.357-426.
Baker, T. and Welter, F., 2020. Contextualizing entrepreneurship theory. (p. 188).
Berger, E.S. And et.al., 2021. Digital or not–The future of entrepreneurship and innovation:
Introduction to the special issue. Journal of Business Research. 125. pp.436-442.
Chowdhury, F., Audretsch, D.B. and Belitski, M., 2019. Institutions and entrepreneurship
quality. Entrepreneurship Theory and Practice. 43(1). pp.51-81.
Doern, R., Williams, N. and Vorley, T., 2019. Special issue on entrepreneurship and crises:
business as usual? An introduction and review of the literature. Entrepreneurship &
Regional Development. 31(5-6). pp.400-412.
Ratten, V. and Usmanij, P., 2021. Entrepreneurship education: Time for a change in research
direction?. The International Journal of Management Education. 19(1). p.100367.
Sergi, B.S. And et.al., 2019. Entrepreneurship and economic growth: the experience of
developed and developing countries. In Entrepreneurship and Development in the 21st
Century. Emerald publishing limited.
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