This presentation analyzes the application of digital business and new technologies, specifically focusing on artificial intelligence (AI) within the video game industry. It begins with an introduction and summarizes the findings from a previous coursework (CW1), highlighting the growing trend and benefits of AI in video games, such as increased productivity and enhanced customer experience. The presentation delves into the technological platforms and software used, including Java, R, and Python, and identifies the various sectors utilizing this technology. A conclusion is drawn, emphasizing the link between digital technologies and management models, and recommendations are provided on how to mitigate the drawbacks of AI implementation, such as by using block and exit strategies. The presentation concludes with a list of references to support the analysis.
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