BM565 Digital Business & New Technologies: CW1 Findings Presentation

This presentation summarizes the findings from CW1, which focused on the impact of digital technology on sales and profitability, particularly within the retail industry and with a focus on Amazon's e-commerce strategies. It draws conclusions about the importance of digital transformation and the use of e-commerce software in enhancing customer experience and driving sales. The presentation then applies these conclusions to a specific sector, highlighting the necessity of digital techniques for business growth in the modern era, referencing the RACE model (Reach, Act, Convert, Engage). It concludes by reiterating the significance of digital technologies in improving business functions and achieving success.