BM565 Report: E-commerce Strategies in Digital Business & New Tech

This report provides an analysis of digital business and new technologies, focusing on e-commerce. It examines the importance of digital techniques in business, the development of digital business, and various technological platforms and software used. The report explores how businesses like Amazon utilize these technologies, discussing both old and new business and management theories, including decision-making, quantitative, systematic, and contingency theories. Different e-commerce models such as B2C, C2B, B2B, and C2C are also evaluated, providing a comprehensive overview of the digital landscape and its impact on business operations. Desklib provides access to this and many other solved assignments.

Digital Business &
New
Technologies

Executive summary
This report has analysed that digital techniques of production that plays an very important
role in the business. Through this report it can be evaluates that there are so many importance of
digital business. This report included various elements for the development of the digital
business. It also various applications and software through which a business can perform
effectively. This report also included various business digital techniques that plays an effective
role in the business. This report told about the various business and management theories. There
are different kind of e-commerce models have also been evaluated.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Importance of digital business....................................................................................................4
Development of the digital business...........................................................................................4
A detailed description of the technology used in this topic and what it is used for....................5
What technological platforms and software are used in the topic..............................................5
What type of business and organisation uses the technology ....................................................5
How is it used as a business tool and is this effective.................................................................6
old and new emerging theories on business and management ...................................................6
Examples of model such as e-commerce business model ..........................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Digital business can be defined as the adaption of new and efficient technologies in the
business in order to carry out the operation of the business effectively. This report will includes
various importance of the digital business. There will be the discussions on different
technological platforms, software and apps (Luz Martín‐Peña, Díaz‐Garrido and Sánchez‐López,
2018). There will be the discussion of various theories related to the business and management.
For this report Amazon has been undertaken. Amazon is an American multinational company
that works in a technological sector. Amazon was founded by Jeff Bezos in 5 July, 1994. It is an
e-commerce platform that give the facility to buy and sell the products through their websites
and apps. It is one of the most famous and valuable brands. They have various products with
them that are available on their platforms like beauty products, grocery, health, toys and musical
instruments etc.
MAIN BODY
Importance of digital business
In today's time digitalisation of business is very important as it helps the business to
enhance the efficiency of the systems of the work. This facilitates the business to add more
values in the products and services. Uses of new techniques of production and innovative
technologies helps Amazon in increasing the productivity of the products. It also facilitates the
company to introduce new product and services in the market (Urbach and Röglinger, 2019).
Digital technology help the business to critically analyse the needs of the consumers and it also
helps the business to find the engagement of the customers which helps them to target the
customers at right place. Through digital analysis Amazon can find what the customer really
wants which helps in increasing the customer experience. It also helps in increasing the agility of
the business through which they can easily adopt new technologies and strategies in order to
meet new the demands of the customers.
Development of the digital business
This is the time of digital business and this can be referred to as the increasing the digital
capabilities of the company or organisation in order to perform effectively and efficiently in the

competitive market. Sector of digitalisation business is evolving with the time as the business are
spending lots of resources on the new techniques and tools for better performance of their
business. Digitalisation of business started takes place when business firms and organisation
faces the era of new software, various social media platforms and artificial intelligence. This
helps them to introduce new techniques and effective technology in the market (Schwaferts and
Baldi, 2018). Amazon has also developed their business by innovating new products and services
and introducing new methods of production. It has impacted the culture of their business to a
great extent as their employees get to know the new skills after using new techniques of
production.
A detailed description of the technology used in this topic and what it is used for
Amazon uses various types of technology that helps them to perform their operations
effectively. They have introduced the latest technology in the business and it named as Amazon
Dash Button. This technology focus on to provide consumer goods and ordering services through
APIs and proprietary services by the use of internet (Wiesböck and Hess, 2020). The company
have also develop a robot with the help of artificial intelligence that has screen, cameras, wheels
and arms with it.
What technological platforms and software are used in the topic
Digitalisation of business helps the companies to adopt new and innovative technologies
which helps in attracting more customers towards the business. It facilitates the company and
business organisation to sell their products and services through various online platforms and
social media platform. Amazon is an e-commerce platform that provides variety of products to
its customers across the world (Härting, Reichstein and Sochacki, 2019). The company has
introduced various applications in order to improve the customers experience. They have
introduced the Amazon Fresh applications that deals in providing the grocery through online
mode. Amazon have also provided the OTT platform to their customers through which they can
watch new moves and web series. This technology helps the company to enhance the skills of
technological department.
What type of business and organisation uses the technology
There are many companies that uses this technology in order to connect with more
customers. Companies that are engages in providing the customer experience uses this these

types of technology. E bay is one of the famous company that uses this technology. They
provides the products and services through their platform. ETSY also uses this technology as
they provide the facility to the customers in creating their own website by which they can cater
to the large section of the market.
How is it used as a business tool and is this effective
New techniques of productions and technology can be used as a tool for the business.
These techniques can be applied by introducing the innovative technologies in the business that
helps the business to grow more in the market. It is very effective for the business as it enhances
the communications of the business with the customers and with the help of the new technology
they can easily analyse and solve the problems of the customers. It focuses on minimum
wastage of resources which results in the high productivity of the product (Martínez-Caro,
Cegarra-Navarro and Alfonso-Ruiz, 2020). These tools saves a lots of time and money for the
business as they can carry out their business activity in a effective manner. Amazon keep on
introducing the new techniques of production and methods through which they can attract the
large number of customers.
old and new emerging theories on business and management
Decision Making Theory
Decision making theory can be defined as the study of particular person or group of
persons choice and steps that are taken to improve the operations of the business activities. It is
an important part of the modern organisation. Decision making is the primary function of the
business firms and organisation that should be taken after analysing several aspects of the
business. It is very important for the businesses to perform this function at every level of
management in order to achieve the target of the business successfully. Decision making theory
involves various elements like gathering of proper information, analysing and choosing the best
options, selecting best possible option and at last executing the plan. This theory also includes
various decision that are to be taken regarding to the digital technology through which a business
can achieve their desired goals in a efficient way. Amazon executes its action plan after
involving huge level of decision making regards to the digital technology in their company. It is
a technological company that provides the facility of buying products and services their online
platforms. For that they have to keep up with the new technology and trough which they can
provide the best customer experience.

Quantitative theory
This theory can be defined as solving hard problems related to financial management,
inventory control, human resource planning etc. It also facilitates the company to use digital
techniques and tools to solve management issues and also helps in the managerial decisions. This
theory helps the business to develop tools and techniques that can be used systematically in a
business (Weill and Woerner, 2018). This theory involves various types mathematical techniques
and computers to figure out complex business and core management issues in order to run the
operations of the business smoothly. Amazon regularly develop new methods in order to tackle
the difficult situation in the company.
Systematic theory
This theory provides various options and alternatives to the management and planning
department of the business firms and organisation. This theory tells that there are multiple
functions and department present in the company that works together in order to achieve the goal
of the company. This theory ensures that the work of every department should be carries out in a
effective manner. Systematic theory focuses on to build relationship among the employees as
they are the main resource of the business who have to carries out the work.
Contingency theory
Contingency theory tells that there is no any single way to manage the activities of the
business. This theory focuses on to make continuous changing regards to the planning, leading
ans controlling activities. This theory tells the business firms that business activities and
operations can directly be affected from the internal as well as external factors. Managers should
be flexible in order to make changes and take decision with the continuous changing business
environment (Chaffey, Edmundson-Bird and Hemphill, 2019). Amazon company uses this
theory as the management department of the company is very flexible in taking decisions. They
keep an eye on the new digital techniques that which they can adopt for their business in order to
enhance the operations of the business.
Examples of model such as e-commerce business model
Business-to-Consumer (B2C)
B2C is a business-to-consumer e-commerce. It is a model that focuses on to carrying out
the operation of the business between the online business and customers. The companies that are

engage in selling directly to the end consumers are known as B2C. Amazon in one of largest e-
commerce platform that carries out its operations by using B2C model. This model helps the
company to reach more and more customers as in this they directly connect with the customers.
Consumer-to-business(C2B)
In this type of model consumer provides the goods and services to the businesses that are
present in the market. This model focuses on to provide valuable feedback and reviews of the
customers to the business which directly affects the operations of the business. This model also
provides the facility to customers to develop new ideas and concept regarding to the products
and services for the business.
Business-to-Business (B2B)
This model is a kind of electronic e-commerce platform which facilitates in exchanging
of the goods and services or the information between the businesses. This type of model focuses
on to carry out the activity of the business between the wholesalers and the retailers or between
the two companies (Pirola and et.al., 2020). This model means supplying of the goods and
services from one business to another. Amazon company also uses this model as they are
digitally connected with many businesses.
Consumer-to-Consumer (C2C)
C2C model means that facilitates the customers to buying and selling of the products and
services with each other in the market. This model is carries out by the customers through online
channels by which they directly connects to the other customer in the market.
Business-to-Administration (B2A)
This model can be defined as the interaction between the companies and the government
agencies and the public administration. This model is carries out by the companies by using the
internet as a mediator.
Consumer-to-Administration (C2A)
consumer-to-administration model provides facility to the customers that they can send
their problems, queries and request directly to the government authorities and public
administration (Gupta, Mejia and Kajikawa, 2019). It is the easiest way to make relationship and
communication the government and the consumers. Through using this model consumers can
easily connects to the government which helps them in solving their problems.

CONCLUSION
From the above report it can be analysed that digitalisation of business is very important
in today's time in order to survive in the market . There are various types of technologies and
new methods of production have been discussed in this report. Importance and development of
digital business have also been taken into account. This report contains various platform and
applications of the companies. In the last part of the report there is a discussion on various
theories that are related to the business and management.

REFERENCES:
Books and Journals
Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce
management. Pearson UK.
Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems
landscape survey and knowledge cross sharing. Technological Forecasting and Social
Change, 147, pp.100-109.
Härting, R.C., Reichstein, C. and Sochacki, R., 2019. Potential benefits of digital business
models and its processes in the financial and insurance industry. In Intelligent Decision
Technologies 2019 (pp. 205-216). Springer, Singapore.
Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The digitalization and
servitization of manufacturing: A review on digital business models. Strategic Change,
27(2), pp.91-99.
Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., 2020. Digital technologies and
firm performance: The role of digital organisational culture. Technological Forecasting
and Social Change, 154, p.119962.
Pirola, F and et.al., 2020. Digital technologies in product-service systems: a literature review
and a research agenda. Computers in Industry, 123, p.103301.
Schwaferts, D. and Baldi, S., 2018. Digital transformation management and digital business
development. In Business Information Systems and Technology 4.0 (pp. 147-159).
Springer, Cham.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization cases (pp. 1-12). Springer,
Cham.
Weill, P. and Woerner, S., 2018. What's your digital business model?: six questions to help you
build the next-generation enterprise. Harvard Business Press.
Wiesböck, F. and Hess, T., 2020. Digital innovations. Electronic Markets, 30(1), pp.75-86.