BM632: Managing Innovation & Creativity Report - Marks & Spencer

This report provides an overview of Marks and Spencer's challenges in managing and developing innovation and creativity. It identifies key issues such as poor decision-making, ineffective investments, and employee turnover. The report utilizes data, models, and theoretical concepts, including the Sixth Generation Innovation Model, the Innovation Matrix, and the Design Thinking Model, to analyze these problems. Research methodologies are applied to address HR-related issues, and an innovation audit methodology is used to evaluate potential solutions. The report concludes with recommendations for improving decision-making processes and fostering employee engagement, supported by a 5W1H model and mind map for strategic framing.

BM632 Managing & Developing
Innovation & Creativity

Table of Contents
Chapter 1 Company Overview 3
Chapter 2 Issues/Problems 4
Chapter 3 Resources of Data, Models and Theoretical Concepts Used
5
What is Innovation? 5
Chapter 4 Research Methodologies 6
The Innovation Matrix – 6
The SCAMPER Technique – 6
The Design Thinking Model - 6
Planning and Implementation - 7
Chapter 5 Innovation Audit Methodology 7
Recommendations 8
Conclusion 8
REFERENCES 1

Chapter 1 Company Overview
Marks and Spencer Group Plc is the major British multinational retailer which sells the
customers clothes, food products and home products. The company provides the customers best
products and services which are required by them and this provides the aspects as to how the
satisfaction level of customers is achieved which is done by fulfilling the needs and
requirements in the market. The services which the company is able to provide to the customers
helps in addressing the major concerns as to how effectively and in appropriate manner the
demand of the products is risen at large scale in an effective manner.

Chapter 2 Issues/Problems
• There are certain issues and problems which Marks and Spencer is facing at large scale. These issues and
problems affects the company’s success and growth measures. The issues and problems which the company
Marks and Spencer is facing is –
• The company makes bad decisions which affects the overall functioning of the process and the systems
which are working at large scale.
• Marks and Spencer is also facing the issue of investment in the stores which devalues and lowers the scales
of financial systems and dis-balances the structure of investments which is made within the company.
• Another issue which the company is facing is that they are not engaging with the demographic which is
creating difficulties in the process of delivering and segmenting the products and services at large scale.

The major issue which lies in the company is increased employee turnover rates which are increasing
day by day and this depicts that there are serious HR rules and regulations which are to be revised
and reframed in order to keep intact the business aims and objectives such that they are fulfilled and
are fulfilling the requirements of bringing back the successful business at large scale. The issues
which are regarding the HRM are addressed as how effectively and in appropriate manner the
changes should be taken place effectively and in appropriate manner along with removing the issues
and problems.

Chapter 3 Resources of Data, Models and
Theoretical Concepts Used
What is Innovation?
Innovation is defined as the process by which the product or a service is renewed by
applying new process at large scale within the market for the customers to buy those products and
services. Innovation helps in addressing the aspects as to how the products and services are being
addressed at large scale in an appropriate manner. The model of innovation is being described in the
manner as to how the products and services of the company Marks and Spencer are innovated and
are initiating the aspects of how effectively and in appropriate manner the model is being applied to
the innovation which is being done and is farmed at large scale. The innovation model is described
as –

Sixth Generation Model – Open Innovation Model – This is the model which is known
as sixth generation model and it basically focuses on ideas which are internally and externally
generated. Along with this, the analysis to internal and external paths to market is also analysed and
evaluated at large scale. The model focuses on how the models can lead to the different technological
advancements which are to be adopted and are taken into consideration at large scale while
innovating new products and services within the company which is Marks and Spencer.

Chapter 4 Research Methodologies
The research methodologies consist of different models which are being explained as –
The Innovation Matrix –
The innovation matrix is defined as how different kinds of innovation arte identified or
whatever goals are necessary for certain perspectives. This model helps in accelerating the
innovation and how the innovation is being done considering where to innovate and gaining the
understanding to manage the innovation. It is the visualization of the innovation which helps in
addressing to the innovation when done.

The Design Thinking Model -
It is an iterative process which teams to understand the users, redefine the problems by
identifying the challenges by providing innovative solutions. The design thinking model helps in
understanding the five phases which are addressed as - Empathize, Define, Ideate, Prototype and
Test. It is useful to tackle the problems and provide a solution to those problems. These aspects are
well addressed and are considered at large scale within the model.

Planning and Implementation -
` The planning and implementation for the issues and problems which Marks and Spencer is
facing is being addressed such that proper solution is being provided for the HR issues and problems
which the company is facing at large scale. There is planning and implementation of solutions which
helps in removing the issues appropriately at large scale. With the planning, the solution to the
problem is being implemented.
The planning is based on the solution which is being provided which is – The Marks and
Spencer is facing the issue of HR in which the major problem is that the company makes bad
decisions.

Chapter 5 Innovation Audit Methodology
The innovation audit methodology is being framed by analysing the solutions and how they
are being implemented. There can be issues in the solutions which are addressed as –
The mangers or top management may not be able to address the issue and they may make
mistake in providing the wrong solution for the problem or the matter may have reached to them in
different manner.
This is being addressed as to how the problems are solved with the providence of solution at
large scale. This helps in knowing that how effectively and in appropriate manner as to how the
solutions to the problem is being undertaken and is advised for the proper regulation of how the
aspects of not taking bad decisions and framing the correct strategies within the framework of
company which is Marks and Spencer.

Recommendations
There are some major recommendations which are regarding the aspects of how the company should
undertake and frame the recommendations which have been arising due to the solution provided.
This recommendation is defined as follows –
• The issue in the solution provided is that the top management and the managers should actively
contribute and listen to what are the problems which are being stated by the employees which they
are facing at large scale. The managers and top management should also frame effective strategies
so that growth and development is observed which is being stated by the company in an effective
manner.

Conclusion
Thus, it is concluded from the above presentation that Marks and Spencer has been facing
the issue regarding the bad decisions which are undertaken by the HR. Further, resources of data,
concepts and theoretical model which was used within Marks and Spencer was being addressed.
Research methodologies was being analysed and described at large scale. Innovation Audit
Methodology along with recommendations was provided.

Supporting Portfolio –
5W1H is the model which addresses to the question of how effectively and efficiently the
questions are addressed and this helps in depicting the why, what, who, how and when questions are
addressed in an effective and appropriate manner. This technique allows to understand what is the
situation such as what is the problem in this case which is Marks and Spencer is facing. It helps in
addressing all the solutions to the problems which is being addressed at large scale. This is how the
framework is analysed and is corresponding to the problems stating the issue and problems and
effectively analysing the solution to the problem which is being analysed and evaluated. This is how
the portfolio is framed for the analysis of report of Marks and Spencer.

Problem of HRM
Framing of
Strategies
Issues
HR issues Bad Decisions
The issue in the solution provided is that the top
management and the managers should actively contribute and listen to
what are the problems which are being stated by the employees which
they are facing at large scale. The managers and top management should
also frame effective strategies so that growth and development is
observed which is being stated by the company in an effective manner.
The issue in the solution provided is that the top management and the managers
should actively contribute and listen to what are the problems which are being stated by the
employees which they are facing at large scale. The managers and top management should also frame
effective strategies so that growth and development is observed which is being stated by the company
in an effective manner.
Some specific strategies should be framed by the
HR such that Marks and Spencer does not face
any kind of problem while functioning further
within its systems.
MIND MAP
Redesigning of the rules and regulations within
HRM of company.

REFERENCES
Books and journals
• Alsuwaidi and Omar, A. J., 2020. Structural model of principals’ innovative leadership attributes on managerial
creativity. International Journal of Sustainable Construction Engineering and Technology. 11(2). pp.150-156.
• Asbari, M., 2021. From Creativity to Innovation: The Role of Female Employees’ Psychological Capital. International
Journal of Social and Management Studies. 2(2). pp.66-77.
• Bollinger, S. R., 2019. Creativity and forms of managerial control in innovation processes: tools, viewpoints and
practices. European Journal of Innovation Management.
• de Carvalho Botega, 2020. An artificial intelligence approach to support knowledge management on the selection of
creativity and innovation techniques. Journal of Knowledge Management.
• Fetrati, M. A., Hansen, D. and Akhavan, P., 2022. How to manage creativity in organizations: Connecting the literature
on organizational creativity through bibliometric research. Technovation. 115. p.102473.