BMA4000 Business Environment: PESTLE Analysis of Artisan Food Retailer

This report presents a comprehensive PESTLE analysis of an Artisan Food Retailer, focusing on the external environmental influences that have affected its operations in recent years and those that are likely to impact its future. The analysis covers political, economic, social, technological, legal, and environmental factors, specifically considering the UK market and the retailer's sourcing from Italy. The report examines the impact of factors such as Brexit, government regulations, consumer behavior, technological advancements, and environmental sustainability on the business. It also explores the future implications of potential political changes, economic fluctuations, evolving social trends, technological shifts, legal regulations, and environmental concerns. The conclusion emphasizes the importance of adapting to the dynamic market environment and utilizing PESTLE analysis as a tool for assessing external conditions and adjusting business activities accordingly. References are included for the cited sources.

BUSINESS ENVIRONMENT

Table of content
 Introduction
 The key external environmental influences that have affected Artisan Food Retailer operations in recent
years (approx. the last 10 years)
 The external environmental influences that will impact Artisan Food Retailer in the future
 Conclusion
 References

INTRODUCTION
 The determination, assessment and evaluation of extremal
environment is necessary in order to ascertain the
implications caused by various forces prevailing in the
same. PESTLE Analysis can be characterized as a tool that
allows the business institutions to acquire essential
insights about the external business environment (Negash
and Hassan, 2020).

Notes
 The report encompasses a detailed PESTLE Analysis of an Artisan food retailer business
established in London catering drinks and meals imported from the popular city Italy.
 It also highlights upon the impact of the Pestle Analysis on the business activities and
business regulation of the respective food retailer in the particular market environment.

The key external environmental influences that
have affected Artisan Food Retailer operations in
recent years (approx. the last 10 years)
 The external influences can be termed as the elements that exists in
the external environment and can lead to manipulations on the
working of the business operations of the respective business entity.
 In order to identify and determine the external factors, Pestle Model
has been taken into consideration.
 PESTLE Analysis: Some of the crucial factors like political,
economical, social, technological, legal, environmental, which
impacts on organisation in different ways.

Notes
 It can be termed as technique that facilitates the bushiness institutions to map the affects
and consequences of the numerous elements prevailing in the external environment that
has the required potential to effect business functioning of the firms. The pestle models
for the Artisan food retailer business is mentioned in the next silde :-

Political Factor
 United Kingdom is a country wherein the government
has always provided its contribution in enhancement
of the business operations in Food industry.
 The sustainable as well as the stable political
environment of UK has expanded the scope for
development of various business firm in the food and
hospitality industry.

Notes
 The UK government has concentrated towards establishing the regulations pertaining to the
sustainable sourcing of the ingredients as well.
 The Artisan food retailer firm needs to concentrate upon the formation and incorporation of
non chemical ingredients in the dishes in order to ensure that the business operations of the
organisation are in accordance with the government led guidelines for the regulations of the
food enterprises.

Economical Factor
 The Artisan food retail firm is currently sourcing its main
ingredients from Italy. The business organisation needs to
identify the economic stability as well as policies of Italy
so as to implement the necessary transportation
procedures and determine the expenditure associated with
the same (Rayevnyeva and Touzani, 2020).
 Brexit policies have affected the functioning of the
Business firm as they led to minor as well as major
fluctuations in the business operations of the company
lately.

Notes
 London is a city wherein individuals are extremely passionate about food and that is the
reason the majority of the population believes in the utilisation of ready made food.
 The respective firm has ensured that the packaging adopted by the same is sustainable
enough to provide the maximum satisfaction to the customers.

Social Factor
 London's market environment consists of individuals
from all around the world. The enhanced diversity in the
city has influenced the Artisan food retail firm to look
upon the choices and preferences of various individuals
coming from diverse backgrounds and cultures.
 The respective firm is catering the Italian meals and
drinks to the individuals who are either from Italian
background or are interested in consuming Italian dishes
and drinks.

Notes
 The buying behaviour of the consumers can also be termed as an integral part that has
affected the operations of Artisan Food Retail business in the last few years .
 There is a section of the society which is fond of eating Italian meals and their behaviour
has been monitored by the respective firm in order to gain relevant insights about their
purchase behaviour.