BMA5001-20 Innovation Management: Strategies to Encourage Innovation

This essay explores various strategies that organizations can implement to encourage innovation within their workplaces. It discusses the importance of rewarding innovative behavior to boost employee morale and confidence, creating a creative environment that nurtures unorthodox thinking, and allocating resources effectively to support innovation. The essay also emphasizes the role of training and development sessions in equipping employees with the skills needed for innovation, as well as the significance of leadership and management styles in fostering a culture of innovation. Furthermore, it highlights the importance of effective communication in sharing experiences and driving collective innovation efforts, and the strategic advantage of recruiting experienced innovators to inspire and guide existing employees. The essay concludes that by adopting these approaches, organizations can significantly enhance their performance, improve processes, and gain a competitive edge in the market.

INNOVATION
MANAGEMENT

Table of Contents
ESSAY.............................................................................................................................................3
REFERENCES................................................................................................................................1

ESSAY
Innovation management is defined as one of those beneficial & useful procedures that a
manager and leader consider, for purpose of effectively managing their practices and activities
related to innovation (Appio and et.al., 2021). This process plays significant role in growth and
success of companies, whether it is large, small or medium size. It enables management to take
pleasure of generating revenue and enhancing consumer base, which is quite essential for them
to do so. Innovation management allow an organization to gain competitive advantages and give
tough competition to other brands that exist in the world of business. This procedure includes
different types of activities, actions and approaches, that aid to obtain desire outcomes. It permits
managers to deal with all the measures that aid to promote creations in the firms and to obtain
key advantages that is essential for organizational growth in the competitive business world. The
current assignment will explain what can organizations do to encourage innovation.
What can companies do to encourage innovation?
There are different types of sources or forces accessible in the corporate world that
organizations and entrepreneurs for purpose of their ventures success has been utilized and take
into their consideration. Innovation is one of those forces or sources that enabled a company to
grow and succeed in the market where they establish their business and outlet. Most of the
organizations still taking initiatives to encourage innovation in the workplace as it put direct
impact on their performance and productivity level as well as profitability. They may take
approach to use the best techniques and methods that enable to conduct this practice in effective
and useful manner and these approaches are;
It is fact that people prefer to take initiative in the context of achieving something new
and useful, when they may obtain in return advantages (How to Encourage Innovation in Your
Team, 2019). Just because of this reason, in the recent time, organizations attempt to encourage
innovation in the workplace by developing plan to reward each candidate, which make them able
to innovate something unique in term of product or service that aid to enhance customer
satisfaction and also support to gain the attention of new target audience (Winton and et.al.,
2021). Rewarding is one of those elements that companies may utilize or adapt to obtain
unpredictable benefits in bulk. It may aid to boost the morale and confidence level among
employees who tend to work within those workplaces where they may get the better result after
conducting varied initiatives and attempts to achieve set goals. It is important for an

organizational management to start rewarding employees, especially who may take effort to
innovate new thing that in turn provide benefits to each stakeholder whether they are manager,
employees, owner, etc. Firms especially in work load situation, take initiative to conduct this
practice or develop the same plan that help to encourage innovation successfully in the work
areas. After getting rewards individual employee may feel more confidence and productive as
they always take efforts to innovate those items that contribute to increase sales (González-
González and García-Almeida, 2021). It can be said that from healthy competition to understand
that employees hard work may appreciated, candidates likely to produce and provide quality
work when they comprehend meaningful rewards in varied terms such as incentive, bonus, etc.
The process of innovation encouragement in the workplace is quite difficult and
challenging too, because many employees may do not have any idea about to innovate and what
approaches they may take into their consideration in order to do that. In that situation,
organizations may take initiative to encourage innovation in term of creating creative
environment where leaders may support each person in the work area to innovate something new
such as a service, product or system, which they may utilize to gain unpredictable advantages.
Innovation culture development is the best way that firms may adapt to conduct expect practice
in effective manner (Chandler and Krajcsák, 2021). It may enable leaders and managers as well
to nurture unorthodox thoughts and their application. It is fact that a work area where
management create innovation culture usually subscribe to trust that innovation is not province
to top management or leadership, but it came from anyone in a company. When individual
person whether they are existing or new, start performing within this form of culture then they
may take approach to become an innovative candidate who may have capability to produce
creative things like products that gain customers attention and enhance their satisfaction level
(Kashan, Wiewiora and Mohannak, 2021). This technique may aid organizations to stand ahead
in the market and think beyond limitations as global expansion, through which they may gain
competitive adage, more than last few years or months.
In order to encourage innovation, organizations can do varied things, among which each
activity contribute to reach desire result. Resource allotment or distribution is another technique
that they can consider and utilize the same in systematic manner (16 Techniques to Encourage
Innovation in the Workplace, 2022). For purpose of encouraging innovation in the workplace,
management may effort to prepare a list of assets that a person may utilize and tend to used to

innovate a new item and other thing in the companies that in turn lead to increase profitability
and generate revenue more than last few months or years. Without having and using useful
resources, employees are unable to feel motivated and powerful to create or show their
creativeness in term of innovative products that aid to build positive and influencing brand image
in the market. For example, administration may effort recreate their working environment and
design that create environment innovative (Ronquillo, Popa and Willems, 2021). They may also
arrange new systems and implement the same, which encourage employees to innovate unique
things, without taking too much time to do that. They may have each tool that help to create
something useful and best in the market, which people never buyer before. With good resources
such as organizational space, tools, systems and other things, they may take few steps ahead and
toward innovation process, which in turn lead to maximize sales, which pleasure candidates may
take along with other stakeholders.
Each and every organization in the business world take initiatives to gain competitive
benefits by adopting and accepting varied concepts. Innovation is one of those concepts that
most of the firms adopt and accept too, because of multiple reasons. In order to encourage
innovation, in the firms' workplace's management may take approach to develop a plan related to
training and development session, which is important and beneficial too. It is fact that when
employees may have set of skills and appropriate knowledge about any task or project, they may
perform excellently and productively, but those candidates who may do not have required skills
in the context of innovation, they may feel ineffective (HOW INNOVATION TRAINING CAN
TRANSFORM YOUR ORGANIZATION, 2020). Training is the only source that allow individual
to grab the best opportunity that is skill development, which encourage innovating something
valuable and satisfactory. It may help candidates to make themselves able to effectively and
appropriate understand important of creative skills that they may develop and use after the
development for purpose of innovation, which is beneficial and essential for everyone, either
customers and owner as well as investors (Prentiss, 2021).
The best source of innovation and creativity encouragement in the workplace is
utilization of leadership & management styles that accessible in the world of business and used
by varied successful leaders or entrepreneurs (Kör, Wakkee and van der Sijde, 2021). When it
comes to innovation or creation, the tone always come from high. In that case leaders and
managers with appropriate leadership & management style boost candidates morale, which is

important for them to do that. They may have to find out the best approaches and techniques to
conduct practice of encouraging innovation in the place where people are working and plan to
perform productively further. Leader may need to utilize way that help encourage candidates to
think about innovation and effort to the same in practical manner. It is fact that encouragement of
same concept via management and leadership might be effective in varied manner, but also quite
challenges as most of the people may do not accept and initiative to innovate new things. As they
feel pressure and take too much stress to conduct this attempt, which is not suitable for
organizational growth in high competitive environment.
Training session is the best strategy that companies may plan to conduct systematically
just to make assure that all the employees are taking initiative to become an innovative person,
who can do anything during work load situation, when management need their creativeness.
There are several forms of approaches in the context of training accessible in the world, that
managers and leaders utilize to set and then achieve key goals which provide benefit to each
person, as they are an important part of organizational growth (Ford, Jones and Bratt, 2022). On
job and off job are the two approaches of training, which companies may select according to
need and requirement. On job training approach enable manager to encourage innovation in term
of hiring expert who can boost employees morale and give them confident to perform according
to stakeholders expectations as they expect to introduce new products that satisfy each buyer.
While off job training, initiative to achieve the same objective, as it may enable individuals to
reach at specific location or place where experts are waiting to train them and develop their skills
which they may utilize to innovate anything and everything.
Organizations in the today's era can do varied things and conduct multiple activities to
encourage innovation, which is important for them to do that in the workplace as it may aid to
increase their performance and improve the same process (Edmonds and et.al., 2021). Effective
communication along with above approaches they can take into their consideration and also
drive the attention of others toward the similar thing. As effective communication enable people
to share their overall experience with other candidates in the work area about innovation and
benefit that they may gain after conducting this practice. This technique enable experience holder
to move everyone in the working area toward innovation in term of sharing information about
how they can conduct this activity and achievements that they get after overall process
completion. By interacting with each other in the companies, employee may encourage everyone

to do their best and perform in creative manner by taking initiative to develop a idea and
according to that innovate new product. In order to make innovation an actual and essential part
of work area, management may tend to know or understand the importance of effective
communication, as it may drive their concentration toward conducting practices, to communicate
with high authority and other experience holder who may guide them to innovate and be
innovative. Open communicate might become a reason to make employees stress free and
encourage them to produce unique thing.
The most effective approach related to innovation encouragement in the work place is
recruitment as firms may effort to hire the most experience holders that are able to innovate and
allow other to do the same in effective way. It may provide existing employees the best chance to
work with these types of experts, who can help them to provide directions and specify techniques
that people utilize to product new product, with valuable and satisfactory features (Cook and
et.al., 2022). Recruitment is defined as strategic process that human resource management may
apply and consider for purpose of hiring people who are productive, creative and capable to
identify the need of current market segment and then have power to innovate a specific thing
accordingly. Recruitment give HRM chance to create culture of innovation as new candidates
may excellent knowledge about procedure of innovation which they may share with other just to
encourage them.
This term refers to an organizational legal structure that covers enterprises key elements
which a company plan to implement in order to make innovation faster and more effective than
ever (Reypens, Lievens and Blazevic, 2021). It is fact that innovation network is always existing
in the companies which management utilize to encourage creativity or innovation in appropriate
manner. As utilization and implementation of appropriate organizational structure allow
employees to attempt something new and creative as they may take approach to introduce a
product that meet buyers needs and fulfil their expectations. Furthermore, by working with better
organizational structure, where different types of departments work together, candidates feel
productive and creative as they may have chance to collaborate with them and take their opinion
as well. It can be said that innovation network as a company structure always support rapid and
continuous improvement in the workplace and also contribute in the context of idea
management, which allow companies to take pleasure of increasing sales, growth, profit and
productivity. The best thing about this approach is it may support to enhance or encourage

innovation procedure, which modern companies in the recent time seek to encourage in the
workplace for purpose of building strong brands image and reputation in the market, whether it is
retail or commercial.
Innovation network contributes to increase diversity of those ideas that help in growth
and success of varied organizations, who tend to grow rapidly and competitively in the business
world. It is fact that different perspectives in the workplace may influence idea generation and
evaluation elements. An innovation network in which marketing, research & development,
production, customer services and other departments are represented, may give employees
confidence to develop an idea that always and essential to contain inspiration from all these
varied perspectives.
Innovation funnel-
The best model that encourage innovation in the work area is innovation funnel, as it
encompasses varied activities & practices that help firms to reach expect outcomes appropriately
and in effective manner (High Value Strategic Idea and Concept Development, 2022). The
consideration of each innovation funnel stage may allow companies to encourage innovation,
which is necessary for them to do that as it may allow gaining unpredictable benefits. The key
stages that organizations consider as effective techniques to achieve aim are;
Idea generation-
It is possible for management to encourage innovation, when they may conduct
appropriate activities. For example, idea generation enable them to gather each candidate in one
place and give them reason to generate an innovative idea that they may plan further to transform
in practical manner. It may give employees opportunity to collaborate and coordinate with each
other and also provide chance to show their creative behaviour, in form of presenting their ideas
to innovate a new item, whether it is a service or product that help to meet customers needs
successfully. Idea generation is one of the best procedures and sources that gather everyone and
allow to become a star candidate who are able to perform innovatively and productively. It may
drive the attention of individuals to get an idea of innovation and comprehend its value in the
workplace and for a company, where they perform and play specific role. At this stage,
individual candidate may get information about organizational need for innovation, which they
have to comprehend appropriately and then take decision to become a part of overall process. It

is a kind of brainstorming process that affect the way employees perform and take effort to create
new things.
Ideas screening-
In this stage, management may efforts to encourage innovation in form of making good
collaboration with employees, for purpose of making important discussion with them about ideas
that they develop or create. It may provide both parties chance to make face to face
communication and ask any questions about ideas. They may effort to choose the specific idea
that help to encourage innovation and drive the attention of individuals toward doing the same.
Beginning innovation-
After selecting an specific idea, it is the time when employees innovate new product and
proceed further with the same aim. They may conduct practice to communicate, collaborate and
coordinate with each other. It is impossible to encourage innovation the companies workplace
when communication and other practices might be not conducted.
Developing a business effective strategy-
Another approach related to innovation encouragement in the work area is current term,
according to which management effort to develop business tactics and plans that help to achieve
common goals. By developing the best strategies managers and leaders in their companies boost
employees morale and give them chance to innovate any item that help to attract and retain target
market for longer, especially those who are able to promote venture globally in term of word of
mouth promotion.
Applying improvement-
The process of encouraging innovation may end at the phase, when the decision has
finally taken and according to that employees produce and introduce new product in the market.
Commercialization-
They may proceed further and end overall process in form of commercialization as
marketing initiative that employees and management take together.
Summary-
From above study, it has been concluded that by using and developing multiple
approaches, management had encouraged innovation in the workplace. It has enabled individual
candidate to reached desire outcomes and also allow achieving strategic goals, which is
important to them to do so in productive and systematic manner. The utilization and adoption of

strategic innovation funnel model, make companies capable to encourage creativity or
creativeness in the work area, where number of employees are working together and conduct
their practices independently or individually. Furthermore, on the basis of above discussion, it
has been identified that implication of chosen model enabled companies to achieve their aims
and objectives in effective manner. It has driven their attention toward using those techniques
that encourage innovation successfully and appropriately. They had developed creative and
useful ideas that played vital role in an organizational growth, which each stakeholder expect and
tend to do, because of varied reasons. Training, communication, recruitment and other
techniques utilization achieve key aim of companies.

REFERENCES
Books and journals
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preferred organizational and open innovation culture. Journal of Open Innovation:
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Cook, S. K and et.al., 2022. What we wish every investigator knew-Top 4 recruitment and
retention recommendations from the Recruitment Innovation Center. Journal of
Clinical and Translational Science. pp.1-12.
Edmonds, T and et.al., 2021. A Framework for Integrating Arts, Science, and Social Justice Into
Culturally Responsive Public Health Communication and Innovation Designs. Health
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Ford, R., Jones, S. and Bratt, S., 2022. Off the job training. The Social Work Degree
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Kör, B., Wakkee, I. and van der Sijde, P., 2021. How to promote managers’ innovative behavior
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Reypens, C., Lievens, A. and Blazevic, V., 2021. Hybrid Orchestration in Multi-stakeholder
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