BMA506 Foundation of Marketing: Google's Smart Phone Environment

This report provides an analysis of the marketing environment of Google Pixel 3 and 3XL smart phones, dividing it into macro and micro environmental factors. The macro environment includes political factors like political stability and bilateral relationships, economic factors such as high GDP and USD rate, social factors like a high-income society, and advanced technological factors. The micro environment focuses on Google's strong organizational culture, advanced technology, strong apex management, a board of managers, and its publicly traded nature. The report references external sources to support its analysis of Google's marketing environment.

Running head: MARKETING ENVIRONMENT OF GOOGLE SMART PHONES
Marketing Environment of Google Smart Phones
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MARKETING ENVIRONMENT OF GOOGLE SMART PHONES
Marketing environment of Google Pixel 3 and 3XL:
The marketing environment of Google Pixel 3 and 3XL smart phones can be divided into
two parts namely, macro environment or external market environment and micro environment or
internal environment of Google (Store.google.com. 2019). The following are the macroeconomic
environmental conditions of that multinational company based in the United States of America:
Political factors:
1. Political stability: The Government of the
United States is politically stable and forms strong
policies which lay down the base of strategy
making of multinational companies like Google.
2. Bilateral relationships: The Government of the
US has strong bilateral relationships with almost
all the countries in the world. This has helped the
American companies like Google enter several
host countries to market its products like Google
Pixel 3 and 3XL smart phones.
Economic factors:
1. High GDP: The gross domestic product of
the US is 19.39 lakh crores USD as on 2017.
2. High rate of USD: USD enjoys a very high
rate in the international currency exchange
market which enables the companies like
Google to acquire technological resources from
different nations at cheap rates.
Social factors:
High income society: The American society is
high income which enables the company market
its products profitably in the country.
Technological factors:
Advanced technology: The American market is
technologically advanced.

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MARKETING ENVIRONMENT OF GOOGLE SMART PHONES

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MARKETING ENVIRONMENT OF GOOGLE SMART PHONES
Micro environmental factors:
The main micro environmental factors are strong organizational culture, highly advanced
technology and a strong apex management. A strong board of managers in charge of the global
branches and publicly traded nature of the company are also important micro environmental
factors (Díaz-Fernández, González-Rodríguez and Simonetti 2015).

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MARKETING ENVIRONMENT OF GOOGLE SMART PHONES
References:
Díaz-Fernández, M.C., González-Rodríguez, M.R. and Simonetti, B., 2015. Top management
team’s intellectual capital and firm performance. European Management Journal, 33(5), pp.322-
331.
Store.google.com. 2019. Store.google.com. [online] Available at:
https://store.google.com/product/pixel_3 [Accessed 20 Mar. 2019].