BMA506 Foundation of Marketing: Google's Smart Phone Environment
VerifiedAdded on 2023/04/08
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Report
AI Summary
This report provides an analysis of the marketing environment of Google Pixel 3 and 3XL smart phones, dividing it into macro and micro environmental factors. The macro environment includes political factors like political stability and bilateral relationships, economic factors such as high GDP and USD rate, social factors like a high-income society, and advanced technological factors. The micro environment focuses on Google's strong organizational culture, advanced technology, strong apex management, a board of managers, and its publicly traded nature. The report references external sources to support its analysis of Google's marketing environment.
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