BMA6000 Research Proposal: Effect of Apps on Newspaper Industry

This research proposal aims to identify the effects of apps on the newspaper industry. It employs a quantitative research approach, utilizing questionnaires to gather primary data and secondary sources such as books, journals, and articles for the literature review. The proposal outlines the research ...Read More

Research Proposal
(Effect of Apps on the newspaper
industry)

ABSTRACT
Main purpose of this study is to identify effects of apps on newspapers industry. It is a
main aim and in order to achieve this, different activities have been carried out by researcher.
Literature review is consider main activities and for doing this activity, researcher was used
number of secondary sources which are books, journals, articles, magazines, publication research
and many other relevant to the topic. Along with this, various methods have been used for
collecting primary information about the topic. Quantitative research was used for gathering
primary information from questionnaire. As this instrument supported investigator by providing
data in form of numbers and facts. Gantt chart was also followed for identifying starting and
ending time schedule for completion of research. This is an effective tool of graphical
presentation because it supported in completion of each activities or task of study within a given
time period. At last, number of resources needed by researcher when they require to complete
research in ethical and systematic manner. These resources are cost, time and communication.
These resources helped investigator to complete research activities in systematically and timely.

Table of Contents
ABSTRACT ....................................................................................................................................2
.........................................................................................................................................................1
TITLE .............................................................................................................................................2
“An investigation of the effect of apps on the newspaper industry”. .............................................2
INTRODUCTION...........................................................................................................................2
RESEARCH QUESTION AND OBJECTIVES.............................................................................2
PRELIMINARY LITERATURE REVIEW ...................................................................................3
METHOD........................................................................................................................................4
TIMESCALE ..................................................................................................................................5
..........................................................................................................................................................6
..........................................................................................................................................................6
RESOURCES..................................................................................................................................6
REFERENCES ...............................................................................................................................7
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TITLE
“An investigation of the effect of apps on the newspaper industry”.
INTRODUCTION
Internet and digitalisation are changing the newspaper industries and destroying the
traditional culture which turn to leads organisations either being unsuccessful or successful.
Technology or applications had unfavourable effects on the newspaper companies because
traditional newspapers have endure losses in revenue and is not able to advertise heavily on
media industry (Gill, Sridhar and Grewal, 2017). There are number of news apps such as
Microsoft news, Flipboard, Pocket, AP news etc. These are best news apps that have direct effect
on sales and growth of newspaper industry. It is a worth study because today's digitalisation play
important role in the growth and success of an organisation. But for newspaper industry,
digitalisation have negative impact by reducing number of people who are reading newspapers
on digital media. Therefore, it has negative impact on overall growth and success of newspapers
industry.
This is a worth study and help an individual or an organisation by increasing their
knowledge about the impact of digitalisation. In a personal way, this study help researcher by
improving its literature review quality, time management skill and many other qualities which
are relevant to the current investigation (Hao, Guo and Easley, 2017). Along with this, if this
research is publish will also helped other newspaper organisation by providing information about
the effects of apps.
RESEARCH QUESTION AND OBJECTIVES
Research aim:
Main aim of this research proposal is to identify the effect of apps on the newspaper
industry.
Research questions:
 What are the applications that have direct impact within newspaper reading.
 What are the benefits of Mobile application for newspapers industry. What are the positive and negative influence of apps on the newspaper industry.
Research objectives:
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 To describe the applications which have direct impact within newspaper reading.
 To identify the benefits of Mobile application for newspapers industry.
 To identify the positive and negative influence of apps on the newspaper industry.
3

PRELIMINARY LITERATURE REVIEW
It defines published information related to a specific subject area and sometimes the data
in a specific subject area in a certain time frame. It can be a simple summery about the specific
topic and subject but it basically has an organisational pattern and involves both summery and
synthesis. Literature review can be describe as survey which is done by articles, books and other
sources which are effective to a specific area of investigation.
Description of applications that have direct impact within newspaper reading
In present time, people are preferring to read news on applications on the behalf of
reading newspaper. It is because the people are being very tech-friendly so they prefer new and
innovative technology in their life because they think, it make their life easy and restful. In UK,
people use different applications like Flipboard, Apple News, BBC News, Reuters, The
Guardian, RT News, News Republic and Huffpost etc. Because they think these new apps
provide them real and current news. According to Hayes (2017) news application affect the
reading habit negatively because when people are use mobile application they read on headlines
and do not read the deep information of each topic. It is another negative impact because when
they read newspaper, they put their eyes on others news but when they use application they only
read that information which they think necessary. Another impact is cost effective when the
people take subscription of any specific news apps to get information about fresh and current
news then they pay for a specific amount. So it directly affect the cost and finance in negative
manner. Because the subscription of some news apps is higher than cost of newspaper.
Benefits of Mobile application for newspapers industry
Mobile application create favourable impact upon newspaper industry because the
publishers can maintain their revenues, putting their content with the help of apps and websites
fro free and getting users to online advertisements. According to Lavrusik (2009) the publishers
which operate their business in newspaper industry by providing print newspaper, so with the
help of mobile application they can search their e-readers and use mobile application to provide
their e-newspaper. It will be beneficial to them because it will help in maximising their revenue
and improving their user base. It will also beneficial to maintain or retain their current users.
Now these days people are very technology friendly so they majorly use mobile application for
gathering and managing different kinds of informations. So if the news industry use mobile
application then it can provide services to its users as per their interest which help in increasing
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the profitability of the specific publisher. Apps are always with the user whereas newspaper is
physically delivered at particular location so the chances are increased of reading news from
apps than paper. In newspaper, ads options are limited but with the help of application, they can
provide number of advertisement related to different things. But the major benefit of application
is that they do not affect the environment negatively in major term in comparison to newspaper.
Because it required more paper so it create unfavourable impact upon environment that influence
the live of individuals.
The positive and negative influence of apps on the newspaper industry
In current era, people are preferring to read the news through different applications. So
these news application affect the newspaper sectors in different manner positive as well as
negative. According to Taylor (2020) application technology had an unfavourable impact on
newspaper industry as it forced them to modify its organisational structure for the newspaper
production. People are tech-friendly so they are not prefer to use newspaper for reading news it
negatively affect the sales of the company so when the is influenced the revenue and profitability
of this industry also affect.
Application also positively affect the news industry because when people are creating
awareness about their goods and services then they use technology and application which take
high cost in comparison to newspaper advertisement so it help making development in the
business of newspaper industry. There are number of readers prefer newspaper so application
also providing a opportunities to newspaper industry to provide their newspaper online and they
van create online editions. These application also provide an growth opportunity to small
publishers who operating their business in news industry so they can create a small news
business with the help of these news applications.
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METHOD
This refers as a part of research methodology. In this section, number of methods will be
needed by researcher for collecting and analysing information about the effects of apps on
newspaper industry in reliable manner (Winter and Alpar, 2018). There is requirement of some
useful and valuable methods which will be explained as below:
Research setting: Qualitative and quantitative are consider two types of research setting.
Within an investigation, quantitative form of setting will be going to applied by researcher. As
this setting help researcher in gathering of quantitative and reliable data regarding the effects of
apps on newspaper industry (Silverman, 2016). Qualitative is another type of research setting
which is not appropriate for current investigation because there is need of maximum resources
and time.
Data collection: This section have two methods of data collection including primary and
secondary. Questionnaire will be followed by researcher for gathering primary information
regarding the effects of apps within newspaper industry. For collecting secondary information,
there are need of some sources which are magazines, articles, books, publication research etc.
These sources were used in section of literature review (McCusker and Gunaydin, 2015). As
both methods of data collection are require for doing each activities of research in authentic and
systematic manner.
Participants of research: In order to collect information or data about the effect of apps
on newspaper industry, General public of United Kingdom will be going to selected. These
people are those who read news on either digital media or print media.
Sampling technique: There are mainly two techniques of sampling namely probability
and non-probability. These techniques of sampling are essential in selecting of sample size out of
total population. According to current investigation, probability sampling is used as it support in
selection of sample on random basis. One of the major reason for selecting probability sampling
as there is higher level of reliability of research findings. On the other hand, non-probability is
another technique of sampling which is not useful within an investigation as there is higher level
of sampling error. Therefore, with the use of random sampling method 30 people of UK will be
selected.
Research instruments: This is an essential and significant section of research
methodology. This part of methodology help researcher in collection of data from the particular
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instrument or source. There are number of research instruments including, observation,
interview, questionnaire etc. These sources or instruments will be supported researcher in
gathering of qualitative or quantitative data (Riedl, Davis and Hevner, 2014). For collecting
quantitative information about the impact of apps on newspapers industry, questionnaire will be
going to applied. As this is an useful method of data collection which will be beneficial for
researcher to gather valid and reliable data regarding the selected topic.
TIMESCALE
Timescale is important section of research proposal because it help researcher by giving
them important information regarding the starting and ending data of completing research. For
this, Gantt chart will be used by researcher as it is an effective tool of graphical presentation. In
this chart, different activities will be covered which support in completion of research proposal
within given time period (Li and et. al., 2017). Gantt chart is a valuable and useful tool which
shows number of tasks and activities that are performed by researcher in against a specific time
period. In addition, it is a horizontal bar chart that gives a graphical illustration of a schedule that
supports to plan, organize and track particular activities within a research project. There are some
activities of research which will be shown as under:
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RESOURCES
In order to conduct research, there is needs of certain resources including newspapers,
internet connection, magazines, financial assistance, computer system and many other. These are
useful sources for researcher because with the help of these, they can easily collect and store data
about the selected topic in authentic manner. In addition to this, there are also some resources
that will be needed by investigator to complete each activities of research in more effective
manner. This resources includes, time, proper communication, appropriate amount of cost etc.
These are major and useful resources as it will support researcher to do each task of study in
systematic and effective manner (Hess and Constantiou, 2018).
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REFERENCES
Books and Journals
Gill, M., Sridhar, S. and Grewal, R., 2017. Return on engagement initiatives: A study of a
business-to-business mobile app. Journal of Marketing. 81(4). pp.45-66.
Hao, L., Guo, H. and Easley, R. F., 2017. A mobile platform's in‐app advertising contract under
agency pricing for app sales. Production and Operations Management. 26(2). pp.189-
202.
Hess, T. and Constantiou, I., 2018. Introduction to the special issue on “Digitalization and the
Media Industry”. Electronic Markets. 28(1). pp.77-78.
Li, B. and et. al., 2017. For better or for worse: The impact of social media on Chinese sports
journalists. Communication & Sport. 5(3). pp.311-330.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Riedl, R., Davis, F .D. and Hevner, A. R., 2014. Towards a NeuroIS research methodology:
intensifying the discussion on methods, tools, and measurement. Journal of the
Association for Information Systems. 15(10). p.4.
Silverman, D. ed., 2016. Qualitative research. Sage.
Winter, P. and Alpar, P., 2018. On the relationship between print and mobile channels for
newspapers. Electronic Markets. 28(1). pp.79-92.
Online
Hayes., J. 2017. Best news apps: keep up to date with the real stories. [Online]. Available
Through: < with-the-real-news>.https://www.techradar.com/in/news/forget-
fake-news-10-great-apps-to-keep-up-to-date-
Taylor., C. 2020. How Internet Affects the Newspaper Business. [Online]. Available Through:
<https://smallbusiness.chron.com/internet-affects-newspaper-business-39364.html>.
Lavrusik., V. 2009. 12 Things Newspapers Should Do to Survive. [Online]. Available
Through: <https://mashable.com/2009/08/14/newspaper-survival/>.
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