BMA604 Consumer Behaviour: Packaging & Labelling Legislation

This presentation provides a comparative analysis of tobacco control legislation in Australia and India, focusing on packaging and labeling regulations and their impact on consumer decision-making. It begins by outlining the role of legislation in preventing unfair market practices and safeguarding consumers. The presentation then details specific tobacco advertising and packaging restrictions in both countries, referencing key acts such as Australia's Tobacco Advertising Prohibition Act and India's COTPA. It also covers smoke-free zones and initiatives for tobacco control. Furthermore, the presentation explores factors influencing product purchase, such as brand, packaging design, price, and quality, with a detailed focus on how packaging and labeling features affect consumer behavior, brand image, and purchase decisions. The presentation also touches upon the impact of labeling on customers, emphasizing its role in providing product information, enhancing brand image, and accelerating the decision-making process. Find similar solved assignments and study resources on Desklib.

S U B M I T T E D B Y:
Consumer Decision Making

Introduction
 In this presentation contrast and comparison is made on tobacco control legislation for
Australia and India in context to packaging and labelling legislations.
Background
Role of legislation is:
 To prevent unfair competition in the market
 To prevent the companies from making unrealistic claims regarding the products
 To control the prices of the product in the market
 To Protect intellectual property
 To prevent companies from bait advertising
 To safeguard the customers from consuming harmful products

Tobacco control legislations in Australia
The advertising, promotion and sponsorship of tobacco in
Australia is administered under Tobacco Advertising
Prohibition Act (TAPA) of 1992 and Tobacco Advertising
Prohibitions Regulations
Ban of smoking is mostly administered by State and
Territory Legislations but few Federal Legislations govern
smoking in specified regions. 1.
Air Navigation legislations prevents smoking in aircrafts,
Interstate Road Transport Regulations prevents smoking in
interstate buses and Airport Regulations regulates smoking
in airports
1. M2 Presswire (2016). On World no Tobacco Day, UN Urges Plain Packaging of Tobacco Products to Save Lives. M2 Presswire.
https://search.proquest.com/docview/1792703389?accountid=30552.

Continued
 Plain packaging is needed for tobacco products for retail selling within Australia as per
Tobacco Plain Packaging Act, Tobacco Plain Packaging regulations 2011 and Trade
Marks Amendment Act 2011.2
 The Competition and Consumer Information Standards 2011 has initiated that health
warning must appear on smoke and smokeless tobacco products.
2. Managing Intellectual Property (2018). What is the Stance on Plain Packaging Across Asia? Managing Intellectual
Property https://search.proquest.com/docview/2114545727?accountid=30552.

Restrictions regarding Tobacco Advertising
Almost each kind of tobacco advertisement and
promotion are forbidden under national and sub-national
legislation
Minimal advertisement at PoS in specific specialists
tobacconists, retailers and hospitality places 3.
Commercial or other sponsorships by tobacco companies
are not forbidden
Publicity and public acknowledgement regarding support
of tobacco industries is prohibited
3. Alpert, H R., Daniel C, and Gregory N. C. (2018). Tobacco Industry Response to a Ban on Lights Descriptors on Cigarette Packaging and Population Outcomes.
Tobacco Control 27, no. 4, 390. doi:http://dx.doi.org/10.1136/tobaccocontrol-2017-053683. https://search.proquest.com/docview/2058919657?accountid=30552.

Restrictions regarding tobacco packaging and labelling
 Distinct forms of tobacco products must have distinct cautions
 Cigarette packages must display 1 of the 14 cautionary notes and interrelated
illustrations that should occupy 75% of frontal face.
 The same cautionary note and interrelated illustrations with interrelated informative
note should cover 90 % of the hind space
 An informative note on one full side

Continued…
A quit line logo and number must be demonstrated on
posterior face
Tobacco products in pouches and cylinders must include
similar cautionary note same as cigarettes but caution
should cover 75% of frontal face and 75% of posterior
face.
Cigars must show one of the five illustrated notes
covering 75% of frontal and 75% of posterior space

Continued…
 Plain packaging of tobacco products for retail selling is compulsory in Australia
 The package should be dark drab brown in colour which should be made of cardboard
and must be rectangular in shape with no trade marks and other marks anywhere on
outer or inner surface of package.
 Other than the health warning, tobacco package must also carry brand, business name,
related legal requisites and other marks or trade mark allowed by norms.

Continued…
Tobacco packages may not have inserts and onserts, make
a noise, or outturn scent and should not carry any
characteristics designed to alter after retail sales.
Misleading packaging and labelling involving terms such
as “light” or “low tar” and alternative signs are forbidden.

Tobacco Free places in Australia
Indoor Workplaces
Indoor public places
Public Transport
Few outdoor spaces through consolidation of federal laws
and state laws

Tobacco control legislations in India
 The Cigarette and other tobacco products (Prohibition of Advertisement and
regulations of Trade and Commerce, Production, Supply and Distribution) Act 2003 or
COTPA is the main comprehensive legislation administering Tobacco Control In India.
 Under Prevention of Food Adulteration Act 1990 legal cautions regarding adverse
health impacts are made mandatory for pan masala and chewing tobacco.
 In 1992, under Drugs and Cosmetics Act 1940, use of tobacco in every form of dental
products were forbidden.

Continued…
The Cable Television Networks Act 2000 forbids
advertisement of tobacco in state-governed electronic
media and publications along with cable televisions
Cigarette and other tobacco products (Prohibition of
Advertisement and regulations of Trade and Commerce,
Production, Supply and Distribution) Act or COTPA was
formed in 2003 which included various provisions