BMGT7010 Strategic Management: Fisher & Paykel Healthcare Report

This report provides a strategic analysis of Fisher & Paykel Healthcare, examining its mission, vision, current market position, and expansion plans. The analysis includes a discussion of strategic goals, potential issues, and financial implications. It explores the company's strengths and weaknesses, considering political and environmental factors relevant to its operations. The report also touches upon the importance of pricing strategies, infrastructure development, and budget planning for achieving sustainability and competitive advantage. Licensing strategy for expansion into Malaysia is also discussed as a key strategic move.

Strategic Management
Name of the Student
Name of the University
Author Note

Mission
• Improve health of individuals wherein the serving customers is done with commitment to excellence in
different aspects.
• Provide the patient centred healthcare with excellence in the overall service and access to the quality of
the organization.
Vision
• Offer quality care along with the different services
• Work in such a manner which will be helpful to be trusted by patients along with creating a
positive image (Schaltegger, Burritt & Petersen, 2017).

Current market
• The major products of Fisher & Paykel Healthcare Corporation is inclusive of selling of the different
respiratory and acute treatment of the different diseases effectively (Fphcare.com, 2018).
• The price of the different products is low pricing strategy which has helped the company in becoming more
successful in their operations.
• The place from wherein Fisher & Paykel Healthcare sell their products is inclusive of different kinds of offline
areas and there is no such online presence of the company.
• The promotional activities which are being undertaken by the company is through different newspaper and
the other blogs which help them in making the customers aware about the different manufacturing products
and services.

Vision - Expansion Project
• Licensing strategy
• This will help Fisher & Paykel Healthcare in managing their operations
with the different kinds of other healthcare institutions which are
available in Malaysia and gain more competitive advantage in the
entire market.

Strategic goals
• Management of the operations different kinds of other healthcare
institutions which are available in Malaysia
• Gaining more competitive advantage in the entire market.

Strategic Issue 1
• Weak or the inappropriate strategy which is one obstacle wherein this
can be caused due to inappropriate strategic planning and this is
potentially and unachievable strategy.

Strategic Issue 2
• The ineffective kind of leadership is the other issue while
implementing the project in which this can cause issues in managing
the project effectively along with lack of resources.

Strategic Issue 3
• Due to ineffective kind of leadership in organization, this causes
resistance to change among the employees and this affects the overall
morale of the employees.

Financial Implication
• Low pricing strategy
• Helps in gaining competitive advantage in providing the different
services to the customers in the market which is based on proper
pricing strategies which will be beneficial for the overall success of the
firm in an effective manner (Meyer, Neck & Meeks 2017).

Risks
• Proper building of infrastructure along with organizational practices is
the first aspect which helped in proper budget planning (Rees &
Smith, 2017)
• Understanding and analysing the different budget priorities is the
other aspect which will help in achieving the sustainability effectively

Conclusion
Fisher & Paykel Healthcare Corporation has different strengths along
with weaknesses which has helped the company in becoming effective
in their operations. Furthermore, there are different political and
environmental issues which have been taken into consideration which
assisted the organization in solving them with proper utilization of the
resources.

References
Home | Fisher & Paykel Healthcare. (2018). Retrieved from
https://www.fphcare.com/us/
Meyer, G.D., Neck, H.M. & Meeks, M.D., (2017). The entrepreneurship strategic‐
management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-
44.
Rees, G. & Smith, P. eds., (2017). Strategic human resource management: An
international perspective. Sage.
Schaltegger, S., Burritt, R. & Petersen, H., (2017). An introduction to corporate
environmental management: Striving for sustainability. Routledge.