BMGT7011 E-Business: Analyzing Internet Infrastructure in E-commerce

This essay examines the transformative role of internet infrastructure in e-commerce. It discusses how IT, mobile infrastructure, online transactions, and entertainment platforms like YouTube have revolutionized business. The essay further explores the impact of online advertising models, social networks, communication tools like VOIP, and message boards on enhancing e-commerce sales and marketing. It highlights how these technologies have collectively facilitated access to products and services, ultimately transforming the e-commerce landscape and marketing strategies. Desklib provides access to similar solved assignments and resources for students.

Running head: E-COMMERCE
E-Commerce
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction....................................................................................................................2
IT and mobile Infrastructure..........................................................................................2
Transactions and Purchases:......................................................................................2
Entertainment:............................................................................................................2
Advertisement and advertisement models:................................................................3
Social networks and blogs:.........................................................................................3
Communication tools:................................................................................................4
VOIP and message boards.........................................................................................4
Conclusion......................................................................................................................4
References......................................................................................................................6

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Introduction
The Electronic business or the Ebusiness is one of the most recent and advanced
technology that have been evolving in the past decade. The internet have helped people a lot
in the process of the commercial sales and services using the modern technologies (Chiu et
al., 2014). This paper will introduce such of the five technologies that have helped the world
in the process of developing business using the internet. The major point that will be covered
in the paper is that how these technologies have helped in the process of transformation.
IT and mobile Infrastructure
Transactions and Purchases:
In the recent times everything is available in the online markets. People can just sit in
one place use a mobile device or a computer device open up the online marketing web portals
and order the thing that is of need. The process of the online transactions have helped a lot in
this process. People can just pay the money using net banking, credit card or debit card, there
is no need of cash (Wang et al., 2016). The internet can be said the most important thing in
this process as this not only allows the user to access the online portals but also help in the
process of the transaction. One of the major advantage of the online transactions are these
transactions are totally secured and are highly encrypted hence there is not any chances of
money or loss. Thus it can be said that this is one of the modern marvel that have been
developed in the modern generation which is helping the concept of the Ecommerce
immensely.
Entertainment:
The entertainment can be called one of the other modern marvel that have been
developed since the late 80’s. The mobile devices and the laptop devices are very much
capable of entertain a person in many ways like playing videos, music, surfing the web and

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others. One of the major website that have earned huge name in this field is the YouTube by
Google, this is the world largest video repository and contains billions of videos which are
visited millions of people regularly. This have also helped in the process of advertisements
and increasing the sales of the ecommerce (Zhao et al., 2016). Other than this the present
Ecommerce websites are communing up with concept of providing the customers with new
and advanced music and video streaming portals like the Amazon prime videos and music.
Hence it can be said that the internet have helped a lot in the process of entertainment and
these are increasing day by day.
Advertisement and advertisement models:
The online world is full of the sources that can be used as a platform for the process of
advertisement. The internet have helped the advertisement providers’ lots of potentials to
advertise certain items and products. Creating and publishing of the websites is one of the
major source that can used for the process of the advertisements (Goolsbee et al., 2018). One
of the other major source that is provided by the virtue of the internet is the use of the
YouTube. Millions of visitors visits the website and hence advertisement can be visible every
time. Other than this the mobile applications are the other major source that can be used for
the process of advertisements. The use of the social media is one of the other major thing that
can help in publishing of advertisements.
Social networks and blogs:
This is one of the other tool that uses the internet for the process of marketing. The
social media like the Facebook and twitter have gained a lot of importance in the recent
years. Each and every person can be seen using these products (Perrin, 2015). Social media
marketing can be referred as the process of gaining traffic or attention though the use of the
social media. Hence this can be a major platform which can help in the process of marketing.
As a number of people have been using these websites for this process hence one single

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advertisement can be seen by a huge number of customers and hence can increase the number
of customers in a single flow. The present access of the internet in an easy and cost friendly
manner have increased the number of the people in the social media and also have helped in
the development of the ecommerce.
Communication tools:
The communication tools can be explained as the devices or products that helps a
person to communicate to another person, this can be a smartphone, a tablet, a landline phone
or a laptop and many others. The advancements and increase in the number of the
communication tool is the most important factor that have helped the common people to
access the services of the ecommerce websites. Without the advancements of these tools there
would not be any change in the ecommerce websites. The smart phone is the most important
factor that have increased the marketing and sales of the ecommerce sites.
VOIP and message boards
The VOIP or the voice over the internet protocol is one of the modern technology that
have hit the world, this technology have brought a revolution in the field of communication.
As people now would only need the interest in order to connect to other people (Azfar, Choo
& Liu, 2016). The message boards on the other hand be explained as the section where a user
can comment about a specific product in the online markets and also rate it. This helps the
other customers in knowing the product better. Thus this can be called as one of the major
factor that enhanced the sales of products. More the rating and good products, more number
of customers would be interested in buying it.
Conclusion
Thus, concluding the topic it can be said that the internet is one of the most helpful
tool that can be used for the process of marketing. The use of the smartphones and tablets

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have increased the use of the internet and also the concept of the ecommerce. Every person
now has a smartphone which can be used for e-marketing. The revolution in the technology
have helped people a lot in accessing world class products in one single use.

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References
Azfar, A., Choo, K. K. R., & Liu, L. (2016). Android mobile VoIP apps: a survey and
examination of their security and privacy. Electronic Commerce Research, 16(1), 73-
111.
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers'
repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic
value and perceived risk. Information Systems Journal, 24(1), 85-114.
Goolsbee, A. D., & Klenow, P. J. (2018). Internet Rising, Prices Falling: Measuring Inflation
in a World of E-Commerce. In AEA Papers and Proceedings (Vol. 108, pp. 488-92).
Perrin, A. (2015). Social media usage. Pew research center, 52-68.
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying
websites: The integration of the commitment–trust theory and e-commerce success
model. Information & Management, 53(5), 625-642.
Zhao, W. X., Li, S., He, Y., Chang, E. Y., Wen, J. R., & Li, X. (2016). Connecting social
media to e-commerce: Cold-start product recommendation using microblogging
information. IEEE Transactions on Knowledge and Data Engineering, 28(5), 1147-
1159.