Business Plan Poster: Fashion Maybe - BMM3003 Semester 1 Project

The assignment is a business plan poster for a fashion company named 'Fashion Maybe'. The poster outlines the company's mission, vision, and objectives. It includes a SWOT analysis, comparing the company to competitors like Forever 21 and H&M. The plan defines the target market, segmentation, and positioning strategies. It describes the marketing plan, including product offerings, pricing, distribution channels, and promotional activities. The poster also discusses investment and financing options. The plan emphasizes the importance of a well-defined mission, vision, and objectives, along with market analysis and financial considerations.

Business Plan Poster
Introduction
Business plan is defined as the written documentation
which outlines the core business activities of the
company along with mission, vision and objectives of
the company. In addition to this ways of attaining the
business objectives are also provided in the business
plan.
What the business is all about
Mission: To satisfy all our customers fashion needs
Vision: to gain customer loyalty by diversifying and
making the fashion business more inclusive.
Business objectives:
To offer high quality and affordable fashion products
To gain market leadership in fashion industry
To offer quality fashion products for every race,
nationality and age group
SWOT Analysis
• Strengths:The business firms offers diverse
product range. .
• Weaknesses: The company does not have
established brand image which is essential
for gaining success in the fashion industry.
Opportunities: The company has the
opportunity to increase profit margins by
using automation technology.
• Threats:The intense competition of the
fashion industry is threat to the progress of
Fashion Maybe.
Competition of Maybe Fashion
Forever 21: One of the primary
competitors of Maybe Fashion is Forever 21, the
company is fast fashion retailor headquartered in
America.
Turnover: The firm gained a turnover of $2.7
billion of the financial year 2018
Strengths: The consumer savvy nature of the firm
is another strengths of the company.
Weaknesses: The centralised decision making
process of the firm due to family ownership is
weakness of the company as it lowers the
contribution of stakeholders such as designers in
decision making processes.
H&M: This is one of the largest
global fast fashion retailor which is headquartered
in Sweden and has strong international presence
in 74 international markets.
Turnover: The annual revenue of the company for
the financial year of 2020 amounts to $19.27
billion.
Strengths: The primary strength of H&M is that
it offers products at competitive pricing which is
able to attract consumers.
Background and Expertise
Fashion Maybe is a leading fashion organization
which provides fashion products for consumers of all
ages, races, cultural backgrounds, sexuality and
nationalities at affordable prices.
Target Market
Segmentation: The market segment for the firm
consists of middle income consumers who seek
affordable and high quality fashion options.
Targeting: The target consumer base of the Maybe
Fashion includes consumers within the age group
of fifteen and thirty-five year including every
gender and fall under the income level of middle
income base.
Positioning: The brand positions itself as high
quality affordable brand for young consumers.

Starting a Business and Fundamentals of Marketing
Marketing plan
Product :The product offered by the company
includes wide range of fashion products including
clothing line, fashion accessories and footwear
products.
Price :The pricing strategy adopted by Fashion Maybe
is competitive pricing strategy. This strategy helps the
firm offer products at an affordable price. This enables
the firm to target middle income consumers which is
the most suitable consumer base of the firm.
Place : The products offered by the company will
utilise two distribution channels. The primary
distributions channel will be the luxurious physical
stores of the company. The physical store of the
company will provide a premium image to the
consumers. Another distribution channel of the
company is through the official company website
which enables consumers to purchase products
digitally.
Promotion: The traditional promotional channels used
by Fashion Maybe include the usage of Billboards and
creation of launch party to increase brand awareness.
In addition to this the Brand will also be promoted
with the help of fashion magazines in order to reach
the target audience
Investment and financing options
Loan from financial institutions: This is one of the most commonly accessed funding source by
small business organisations as it is provided by financial institutions.
Crowd funding: This process of funding is completed by gaining small capital amounts from
large number of people in order to reach a particular target sum of money.
References
Green and et. al., 2021. Sexual assault nurse
examiner/forensic nurse hospital-based staffing
solution: a business plan development and
evaluation. Journal of emergency nursing.
Katz, J. A. and Green, R. P.,
2018. Entrepreneurial small business.
McGraw-Hill Education,.
Kemptner, W., 2017. Business plan for a
chocolate factory in Latvia. GRIN Verlag.
Conclusion
From the above poster it is determined that an
effective business plan consists of well-defined
and clear mission, vision and business
objective. In addition to this business firms
need to conduct SWOT analysis, gaining an
understanding about the target consumer base,
business opponents and marketing plan of the
company. In addition to this determining
suitable investment and financing options is an
important element of the business plan.