BMM3103 Project: Detailed Analysis of Argos Business Development

This report provides a comprehensive analysis of Argos, a major retailer in the United Kingdom, examining its business operations, marketing strategies, and development prospects. The report begins with an introduction and outlines the aim and objectives, which include profit maximization and product improvement. It details how these objectives can be achieved through visualizing goals, publicizing the vision, recognizing successes and failures, and maintaining flexibility. The report also addresses the importance of a defined timescale for assessing progress and the significance of business background in customer understanding. Furthermore, it delves into Argos' marketing strategy, including competitive advantages, market segmentation, and market existence. The report also assesses the impact of various factors and potential constraints, such as arranging finance, finding a location, and dealing with government and local business resistance. Overall, the report provides a detailed overview of Argos' business model and its potential for future growth within the competitive UK retail market.