This report provides a structured abstract analyzing conspicuous consumption, specifically focusing on Millennial and Generation Z consumers in the emerging markets of India and Qatar. The study draws upon the works of Veblen, Farrag, Jain, Roy & Ranchhod, and Sharda & Bhat, examining the theoretical underpinnings of conspicuous consumption, its historical development, and its manifestation in contemporary consumer behavior. The abstract reviews how the theory has evolved, identifying common and contrasting themes across the selected articles, and addressing study limitations inherent in different research designs (quantitative, qualitative, and mixed methods). Furthermore, it highlights potential avenues for future research, offering insights into the ongoing relevance of conspicuous consumption in understanding consumer motivations, social dynamics, and market trends within the specified geographical contexts.
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