BMO6630 - Questionnaire Design: Conspicuous Consumption of Travellers

This assignment presents a questionnaire designed to investigate conspicuous consumption among Australian domestic and international travelers. Commissioned by the Department of Consumer Affairs, the questionnaire aims to gather data on factors influencing the intention to engage in conspicuous consumption, including socio-demographics, cultural values, shopping motivations, and past experiences. The survey includes questions about age, income, social class, travel expenses, and opinions on luxury travel. It also explores the influence of peers, the perceived link between price and quality, and the likelihood of sharing travel experiences on social media. Participants are asked to rank travel preferences and suggest improvements to luxury travel services. The questionnaire incorporates both closed-ended and open-ended questions to provide a comprehensive understanding of consumer behavior in the context of travel.

Research Methodology 1
BUSINESS RESEARCH METHODS: QUESTIONNAIRE
By (Name of the student)
Class (Course)
Professor
School / University
Location
Date

Research Methodology 2
Research Questionnaire
Participant’s Name
Area:
Contact information: Email Address:
Dear Sir/Madam,
I request you to complete this survey to the best of your belief and knowledge, as this research
aims to resolve the lack of information on conspicuous consumption of the domestic and
international travellers of Australia. The Department of Consumer Affairs has commissioned
research for gathering knowledge on the determinant of conspicuous consumption intentions
among the Australian travellers for resolving management problems in this industry. Your
response would be of great help and hence be highly valued. Please be assured that your personal
details and response will remain confidential.
Q1. Please choose the appropriate age group for you, from the list below.
 Below the age of 20 years
 20 to 24
 25 to 35
 36 to 50
 Above 50
 Unwilling to disclose
Q2. Please choose the annual income group that you belong to.

Research Methodology 3
 Less than $25,000
 From $25,000 to $54,999
 From $55,000 to $109,999
 From $110,000 to $200,000
 Above $200,000
 Unwilling to disclose
Q3. Which of the following social classes do you perceive yourself as a part of?
 Ageing workers
 Precariat
 Established middleclass
 New workers
 Established affluent
 Emerging affluent
 Unwilling to disclose
Q4. On average, what is your annual expense on travelling?
 Below $500
 $500 - $999
 $1,000 - $4,999
 $5,000 - $10,000
 More than $10,000
Q5. What is your opinion on conspicuous consumption of travel services?

Research Methodology 4
Q6. Do you have any firsts hand experience of conspicuous consumption of travelling services?
 Yes
 No
Q6A. If you have chosen yes then please mention the extent to which this experience encourages
you to repeat such consumption.
Highly Slightly Neither Slightly Highly
Encourage Discourage
Q6B. If you have chosen yes in question-5 then please specify which of the following
encouraged for such consumption.
 Expectation of high quality
 Indication of wealth
 Social status
 Impression on peer group
 self-fulfilment
 Others (please specify in the comments)
Q7. To what extent do you agree that the price of a travelling service is an indicator of its service
quality?
 Totally agree
 Agree
 Neither agree nor disagree
 Disagree

Research Methodology 5
 Totally disagree
Q8. To what degree do you agree that a person’s choice of luxurious travelling services is a
reflection on his/her status?
 Completely Agree
 Agree
 Neither agree nor disagree
 Disagree
 Completely disagree
Q9. On the scale of one to five, where five means very likely and one means not likely at all,
how would you rate your desire to consume a luxurious travelling experience?
 1
 2
 3
 4
 5
Q9A. If you have chosen 3 or more then please mention what triggers this desire.
Q10. How far do you agree that the travelling activities your peers put pressure on you to
consume conspicuous travelling services as well?
 Totally agree
 Agree
 Neutral
 Disagree
 Totally disagree

Research Methodology 6
Q10A. If your response was agree or totally agree, then please explain how your peers’ actions
pressurise you to consume conspicuous travelling services.
Q11. Rank in order of preferences the following travel experiences?
 Backpack/budget travel
 Luxury domestic
 Luxury international
Q11A. Please explain the reason for your ranking.
Q12. In case of consumption of status travel services, how likely are you to share pictures and
stories of this experience on social media?
Very Quite Neither Quite Very
Likely Unlikely
Q12A. Please explain why you do or do not wish to share this experience on social media
platforms.
Q13. What change or improvement would you like to bring in the luxury travel services,
currently available in the market, to enhance your consumption experience or purchase decision?