BMP3004 - Analyzing Key Functional Areas within Business Orgs

This report provides a detailed overview of the functional areas within a business organization, emphasizing their importance in achieving overall goals and objectives. It defines a business and its functional areas, highlighting key areas such as marketing, human resource management, customer service, finance, research and development, and sales. Each area is described in terms of its role and the specific skills required for employees to perform effectively, including understanding customer needs, managing HR processes, providing excellent customer service, managing finances, driving innovation, and increasing sales. The report concludes that effective management of these functional areas is crucial for the success and sustainability of the organization. Desklib offers students access to a variety of solved assignments and past papers to aid in their understanding of business concepts.

BMP3004
World of Work
Functional Areas
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1.0 Introduction
Functional Areas refer to the areas from where the management of the entire
organization is done in a proper manner (Ghazaleh, 2020). Therefore, it is quite important to
make sure that the managers are able to put their concentration on the way in which the
management of work in the organization can be carried out. In this report, a detailed and
specific focus will be made on the different types of Functional Areas of a particular
business.
2.0 What is a business?
A Business refers to the process in which the purchase and sale of a wide range of
goods and services is done quite effectively and efficiently within a particular organization
(Gil and et.al., 2020). Therefore, it can be said that it is very important that the management
of the Business Organizations can be done in an appropriate way by conducting the wide
range of Business Activities in a fair manner which will help in the attainment of the overall
goals and objectives in the future.
3.0 What is Functional areas of business - Definition
Functional areas of business refers to the areas where the use of proper planning is
made so that the appropriate management of the functions can be carried out in a right
manner effectively and efficiently (Korhonen, Zanin and Papo, 2021). Therefore, it is quite
crucial for the Business Organizations to make sure that the overall level of efficiency and
effectiveness in the management of these functional areas can be enhanced which will
therefore help in the attainment of the goals and objectives quite appropriately.
4.0 What are the key functional areas of a business?
There are various types of key functional areas of a business. It is quite important to
put focus on them so that the management of the businesses can be carried out in a proper
manner (Liu, Huang and Ren, 2020). The key functional areas of a business are Production,
HR, Finance, Marketing, Sales etc.
5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
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Marketing is a field where the different types of strategies and techniques are used so
that the information which is related with the product can be provided to the customers in
quite a proper manner (Liu and et.al., 2020). Therefore, in this way it can be stated that
through making the use of Marketing in a proper manner the management of a wide range of
needs and requirements of the customers can be done in a proper manner quite effectively
and efficiently. Thus, it becomes quite crucial for the managers that the focus can be put on it
so that the goals and objectives are attained.
5.2 Human Resource Management:
Human Resource Management is a particular field where the management of the
Human Resources is required to be done in a proper manner (Polyakov and et.al., 2021).
Thus, in this way it can be stated that the HR department of a particular organization has to
assess the needs and requirements related with hiring the staff and make sure that these needs
and requirements an be fulfilled. Also, it is quite crucial for the HR department to make sure
that it can manage the staff members in a proper manner.
5.3 Customer Service:
Customer Service is a particular area from where the customers of an organization can
be served. Therefore, the employees who are working in this particular department are
required to make sure that they are able to effectively and efficiently assess the wide variety
of needs and requirements which are related with the customers and make sure that the
fulfillment of such needs and requirements can be done quite appropriately which will
therefore be quite useful for the firms to be able to attain the future goals and objectives in a
better manner.
5.4 Finance:
Finance is a particular area from where the management of the funds within an
organization can be done in a proper manner. Thus, it is quite important that the people who
are working in the organization are able to put their focus on this area where they are able to
make sure that the attainment of the future goals and objectives can be carried out quite
appropriately. Therefore, it is quite necessary to make sure that the appropriate management
of the funds can be done from where which will be quite useful for the people.
5.5 Research and Development:
Research and Development is a specific area in which the wide range of R&D
activities can be managed in a proper manner. Therefore, it is required within an organization
because nowadays the Business Environment is quite dynamic in nature and can change
quickly. Thus, it is highly necessary to make sure that the appropriate innovations are done so
that the various types of needs and requirements of the changing Business Environment can
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be met out in a proper manner. This makes the role of this particular department quite
important within the organization and therefore can help the organization to attain the
required goals and objectives in a proper manner.
5.6 Sales:
Sales is a specific area where the various types of products and services are provided
to the customers as per their needs and requirements. It is quite important to put focus on this
area so that the enhancement in the overall level of revenues and profitability level can be
carried out in quite a proper manner. Therefore, it becomes highly essential that the
attainment of the goals and objectives can be done in a right manner in this department which
will be quite useful for the organizations to make the right progress in the future.
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
6.1 Skills needed by Marketing employees:
Marketing employees are required to make sure that the various types of products and
services can be provided to the customers. Therefore, it is important for these employees to
be able to make sure that they can ascertain the needs and requirements of the customers and
fulfill them quite appropriately. Therefore, the workers are required to display their full
efficiency so that they can manage out the particular level of marketing needs and
requirements in a better way which will thus help them a lot in the future.
6.2 Skills needed by Human Resource Management employees:
Human Resource Management employees are required to make sure that they are able
to identify the way through which they can manage the entire HR processes within the
organization in a proper manner. Therefore, it becomes quite important for these employees
that they are able to make sure that through an appropriate management of the HR processes
the workers can attain the future goals and objectives in a right way. Thus, the employees are
required to ensure that by complying with the HR needs and requirements they can manage
their work in an appropriate manner.
6.3 Skills needed by Customer Service employees:
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Customer Service Employees are required to make sure that they provide the best
customer service to the wide range of customers of the organization in a better manner
(Stoyanov and et.al., 2021). Therefore, in this way it can be stated that these particular
employees will be able to make sure that they can understand the different types of problems
and issues of the customers in the market so that they are able to make sure that the
appropriate actions can be taken so that the problems and issues are solved which will help
the customers a lot. Therefore, it is quite necessary that the employees who are working in
this department can communicate properly with the customers by interacting with them and
therefore in this way they can ensure that they can serve the needs and requirements which
are related with the customers in quite an appropriate way.
6.4 Skills needed by Finance employees:
The skills which are required by the Finance employees are to make sure that the
appropriate management of the level of funds within the organization can be carried out.
Therefore, in this way it can be stated that the Finance employees will be able to ensure that
they can appropriately help in the attainment of the future goals and objectives of the
organization in a better manner. This will help in ensuring that the wide variety of needs and
requirements of the customers can be managed properly. Thus, it is quite important for these
employees that they are able to analyze and interpret the financial statements of the
organization so that the conclusions and recommendations can be drawn by them. This will
be quite helpful in ensuring that the management of the particular level of needs and
requirements of the customers can be carried out.
6.5 Skills needed by Research and Development employees:
The skills which are essential in the R&D department employees are to ensure that the
innovation can be introduced by them in the organization. This will be quite helpful for them
to be able to ensure that they are able to contribute towards the development of innovation in
the organization and thus make sure that the organization can attain success in the future.
Thus, it is necessary for the R&D department employees to be able to enhance the overall
level of productivity in a better way.
6.6 Skills needed by Sales employees:
The skills which are quite essential in the Sales department employees are to make
sure that they are able to sell the various types of products and services which are being
provided within the organization. In this way, this will help them a lot as they will be able to
make sure that they reach a wide variety of customers quite effectively and efficiently in the
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market and therefore attain the goals and objectives in the short-term, medium-term and long-
term in quite a proper manner. Thus, in this way they have an important task of increasing the
sales which will thus contribute towards bringing an enhancement in the overall level of
revenues and thus will also lead towards an increase in the overall profitability level in a
proper manner so that the attainment of the future goals and objectives can be done.
Conclusion
From the above report, it can be concluded that Functional Areas of a Business refers
to those areas through which the proper management of the functions within an organization
can be carried out. Therefore, in this way it can be stated that the people who are working in
these areas are required to ascertain the way in which the proper management of the functions
can be carried out in the organization which will be quite helpful in making a proper
contribution to the firm.
References
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