BMP3004 World of Work: Functional Areas in Business Organizations

This report provides an overview of functional areas within a business organization, focusing on marketing, human resource management, customer service, finance, research and development, and sales. It defines a business and its functional areas, highlighting the importance of each department's roles and responsibilities in achieving organizational goals. The report details the key functions of each area, such as marketing's role in attracting customers, HR's role in employee management, and finance's role in financial planning. Additionally, it outlines the specific skills required for employees to effectively work in each functional area, including communication, analytical, and technical skills. The report concludes by emphasizing the importance of these functional areas in ensuring a business's effective operation and success in the competitive market.

BSc (Hons) Business Management with
Foundation
BMP3004
World of Work
Functional Areas
Submitted by:
Name:
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Contents
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1.0 Introduction p
2.0 What is a business? p
3.0 What is Functional areas of business – Definition
p
4.0 What are the key functional areas of a business?
P
5.0 Description of the various functional areas in business
organizations p-p
5.1 Marketing p
5.2 Human Resource Management p
5.3 Customer Service p
5.4 Finance p
5.5 Research and Development p
5.6 Sales p
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
p-p
6.1 Skills needed by Marketing employees p
6.2 Skills needed by Human Resource Management employees
p
6.3 Skills needed by Customer Service employees
p
6.4 Skills needed by Finance employees p
6.5 Skills needed by Research and Development employees
p
6.6 Skills needed by Sales employees p
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7.0 Conclusion p
References p
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1.0 Introduction
functional area derive the term that have the same skill and expertise in the
organization in order to perform the effective operational functions of organization. In
the business there are mainly four type of functional area such as marketing, human
resource, finance, operations. By manging these activities effectively facilitate the
mentioned organization in order to perform the functions according to their derived
marketing plan (Shi, 2019, July).
2.0 What is a business?
The mentioned term highlighted an organization and enterprises that engage in the
professional or commercial activities in the operational market. In regard to this these
activities are performed by the business entities in order to gain the profit or return to
enable their further business activities.
3.0 What is Functional areas of business - Definition
In the business organization there are various functional areas according to
their department functions. In addition to this each department performs the derive
roles and responsibilities according to their derived goals. One of the main functional
area is to focus on achieving all the organization goal more efficiently. In addition to
this human resource functions ensures that the right amount of staff should be
arrange for performing the operational functions more efficiently according to the
derive business plan. Moreover, sales and marketing team of a organization focuses
on attracting the right pool of customer towards their business functions. By the
mentioned functional area assist the businesses to avchieve thioer targets as well as
linked the potential market for the developed product.
4.0 What are the key functional areas of a business?
In order to perform the effective functions in the operational market there are
generally around six key functional area which includes the strategy, human
resource, technology and equipment, operations and finance. Moreover all the
organization that perform their operational functions in the concern market follow
these key functional area to form the more reliable and effective business activities
through which strong market appearance can be formed.
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5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
marketing is one of the most important key functional area for the business. It
assist the organization in order to achieve their derived goals more effectively
through their market intrinsic practices. The marketing practices focuses on getting
the4 potential customer for their organization product and services as well as
develop the effective pathway in order t obtain these customer into the potential
one. For the new businesses marketing plays important role in order to understand
the people demand and use these reliable insights in order to develop ideal product
according top their need. Hence, by the use of mentioned practices assist the
businesses to create the more effect vie marketing plan and use these plan to gain
the completive advantage by attracting the potential customer, which needs will be
fulfilled through these marketing activities (Nalawade, More, and Bhola, 2019).
5.2 Human Resource Management:
Human resource management plays one of the most important role in every
organizations. Without human resource management organization cannot perform
their operational function more effectively in regard to recruit and return the ideal
employees, cannot deploy effective strategies in order to enhance and influence
organization functions. In regard to this human resource management develop
positive environmental culture in workplace through which employees get the ideal
environment that assist them in order to perform more productively.
5.3 Customer Service:
Management in the organizations that focuses on offering the customer services
plays one of the vital role for the business. The mentioned area facilitate in order to
retain customers and extract more value from them through offering the additional
customer services. In addition to this it also helps the organization to cultivate more
loyal customer base by serving to there reviews and concerns. Customer service
develop the organization brand image more strong in the operational market as well
as assist them in order to achieve their mission and values that deployed by them in
their operational plan. Therefore the respected organization need to deploy the
effective customer service employees that have the skills to retain the customers in
their operational functions.
5.4 Finance:
Finance management Health Organization in order to determine the realistic plan in
regard to the financial attributes. It assisted the organization in regard to what money
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to spend, where to spend it as well as also offers that detailed reviews of the
financial status which offers the detailed balance sheet. Therefore by the use of
effective financial reports an organization can generate more profit by getting the
realistic insights in regard to the how much capital need to employ in launching this
more effectively. It also assist the established organization in order to offers
information in regard to purchasing materials, marketing the business as well as
developing new product. All these practices is only possible by having adequate
funds and investment. Therefore the respected functional area fulfil all these
functions through their effective practices.
5.5 Research and Development:
The mentioned research and development assist the organization in order to get the
realistic insights of their target market. By getting the realistic insights businesses
can easily evolve there operational function through developing more realistic plans
that can assist them in order to achieve the goals. It allows the businesses to
perform more effectively in the competitive market by reducing their operational
costs and use such process in order to gain the potential customers. Through the
research and development an organization can easily develop more customer
intrinsic product by understanding their needs and demands. Therefore through
fulfilling these gaps from the market clearly Health Organization to gain that more
customers in the competitive market.
5.6 Sales:
Every business is incomplete by having effective sales team management in
organizations. The mentioned department is the backbone of the whole organization
as the assist dog nation in order to develop loyal and trustworthy customers towards
the business function. The mentioned team created the demand in the market for the
new product as well as manipulate the customers towards buying their product in the
competitive market. The mentioned department deployed more efforts to ensure that
their organization product will cell more rapidly then their competitors product.
Therefore through such mention department organization thrive and get success in
their developed business plan (Wen-xin, and Yun, 2020).
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
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6.1 Skills needed by Marketing employees:
A marketing employees should have the communication skills in order to influence
the customer towards the new product that deployed by the organization in the
operational market. In addition to this marketing is all about making the effective
pathways from the noise and delivered effective message that resonates with your
target customers. Therefore marketing is about tackle problems more effectively by
creating and innovative solutions.
6.2 Skills needed by Human Resource Management employees:
Human resource management determines effective and efficient workplace.
Therefore, human resource management employees need to tec savvy Which
knows how to use different digital spreadsheets as well as visualised softwares. In
addition to this, the mentioned tools and techniques assist the organization in order
to analyse their employees performance more effectively and take more effective
decisions in order to improvise there performance according to the develop plan. The
mentioned skills decreases the applications time and enhance the productivity in the
operational functions.
6.3 Skills needed by Customer Service employees:
A customer service employee should have the ability to use the positive language
when they indulged in a conversation with their customers. In addition to this the
mentioned employees also have the empathy to understand what they customer feel
and what are their needs which can be solved by organization in order to offer more
reliable services to their potential customers. Therefore through the mission practice
organization can easily develop mall trusted and loyal customer base by offering
them quality services.
6.4 Skills needed by Finance employees:
A financial employees should Have the analytical skills through which an employee
can analyze the organize a situation more effectively. Therefore by addressing the
real insights and effective financial plan can be developed by the organization in
order to calculate their loopholes as well as create more wealth in their operational
function by deploying ideal investment. In addition to this an employee should no
how to create a financial reports that clearly offers the appropriate and inappropriate
task of found by the organization in the past year and what should need to be
improvise to enhance organization functions.
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6.5 Skills needed by Research and Development employees:
This search and development team knows how to get the realistic
insights from the concern market by using their analytical and critical
thinking. In regard to this, an organization should have the employees
that know how to perform operational functions in a teamwork towards a
specific goal. Hence by the use of realistic insights of market and
effective collaboration in teamwork can assist an organization to develop
more intrinsic product that could lead to the organization in order to
capture competitive market.
6.6 Skills needed by Sales employees:
A seals employee need to know how to communicate with the audience which can
buy there product. In addition to this they should have the product knowledge in
depth so that they can convince the customer by elaborating the importance of the
product which can fulfill their needs through their consumption (Monden, and Talbot,
2019).
Conclusion
From the analysis above report it is clearly stated that an organization lead various
functional areas to perform more effective functions in the operational market.
Regard to this various functional areas were highlighted in the above report such as
sales department, research and development department, human resource
management department etc. in addition to this various effective skills which should
have in the above mentioned functional areas were also highlighted such as
communication skills in the marketing employee, analytical skills finance employer.
References Shi,
2019, July. The Research of Urban Rail Transit Line Planning in Urban Main Functional
Areas. In 2019 5th International Conference on Transportation Information and Safety
(ICTIS) (pp. 1037-1041). IEEE.
Nalawade, More, and Bhola, 2019. Employability Skills Required for Functional Areas of
Management. IUP Journal of Soft Skills, 13(1).
Wen-xin, and Yun, 2020, April. Identification and Analysis of Urban Functional Areas Based
on VGI Data. In 2020 IEEE 5th International Conference on Cloud Computing and Big Data
Analytics (ICCCBDA) (pp. 408-414). IEEE.
Monden, and Talbot, 2019. The Toyota management system: linking the seven key
functional areas. Routledge.
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