Digital Marketing Strategy for LIDL: BMP3006 Presentation
VerifiedAdded on 2022/12/05
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Presentation
AI Summary
This presentation analyzes the application of digital marketing within a specific communications strategy, using LIDL, a German international supermarket chain, as a case study. The presentation defines digital marketing and reviews its various forms, including Twitter and Instagram, and how they contribute to an organization's communication strategy. It explores how LIDL utilizes these platforms, focusing on both written and visual communication strategies to engage its target audience. The promotional aspects of the marketing mix are discussed, with a ranking of Twitter and Instagram based on awareness, followers, reach, and effectiveness. The analysis incorporates academic literature and real-world examples to support arguments. The presentation concludes by summarizing the key benefits of digital marketing, such as increasing consumer loyalty and gaining brand credibility.
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