BMP3006: Digital Marketing Strategies for Zara Case Study Report

This report delves into various digital marketing strategies, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. It provides an overview of each strategy, explaining their functions and benefits. The report also highlights how these strategies can be applied, with specific reference to the brand Zara, analyzing how the company utilizes these methods to enhance its online presence, attract customers, and drive sales. The report emphasizes the importance of digital marketing for businesses in reaching a wider audience, achieving cost-effective outcomes, and accurately measuring the return on investment from their marketing campaigns. This report is a valuable resource for understanding the practical application of digital marketing principles.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

SEARCH ENGINE OPTIMIZATION (SEO)
It is a process that is used to improvise the quality as
well as the quantity of the website trafficking,
website, search engine and web page. It assists the
business to sustained target about unpaid traffic in
regardless of direct as well as paid trafficking. The
Zara and its management uses this to improvise the
visibility at the time of when people search related
product and service related to the offered products
of company as in different platform such as
Google, Bing and from many others search engines
as well.

PAY PER CLICK (PPC)
It is an online advertising model that is used by
organisations in which an advertiser pays to the
publisher at each time whenever the link of
advertisement is clicked. It is also be known as
cost per click model that primarily offered by
social network such as Facebook and seach
engine as by Google moreover it is in form of
Facebook ads, Google ads, Twitter ads, as these
all are the most popular platforms as in terms of
PPC advertising.

CONTENT MARKETING
It is a marketing that is essential for the business
as with this an answer of larger audience is
provided that assist to develop and maintain
strong relations with the audience. It also
induces positive impact over improvisation of
conversation; connect with potential and
targeted customers and to generate higher
lead within competitive marketplace.

SOCIAL MEDIA MARKETING
It is platform of digital marketing that provides an
open networking to all with this business get a
chance to follow adequate consumer activities
to the relatedness of potential buyers. It assists
the business to get detailed information about
the targeted audience, dislikes, likes, interest,
likeliness, attractiveness with this management
develop appropriate strategy so that ability to
attain attention of more potential customer is
processed in systematic manner.

AFFILIATE MARKETING
It is referred to the most flexible approach that is also be a cost effective method through which ability to
promote the brand and to generate higher lead in marketplace is deprived in clear basis. It is also be
related to the performance based ability that assist the business to broaden the targeted audience so that
brand value and its market reputation both get boost of regular basis.

MARKETING AUTOMATION
It basically provide clear insight about the ability to
create consistent ability with support of one-on-one
cross channel under which capability to make
strong connectedness towards customer experience
is advanced in clear basis. It is also being the
primary purpose of business to deliver the suitable
content at right time, right customers so that it turn
towards nurturing the trust of loyalty toward
adequate brand.

EMAIL MARKETING
It is an essential and fundamental form of
digital marketing that is used by business to
maintain and build strong relationship as in
respect to attain lead with current and past
existing customers. It provide a chance to
business to be upfront and speak directly to
make convenient result as in form of both
personable and friendly.

ONLINE PR
It is a basis of digital marketing that is used to build
strong brand identity as in both online and offline
basis through which regular creation of stories
and its presence is controlled in favored manner.
It is referred as online public relations with this
management of an organization uses internet to
get communicate and interact with potential
customers so that public realm and current
customer base both advanced in clear manner.

SUMMARY
The digital marketing is being used by different organization in order to make easy tracking and
monitoring of different campaigns so that accurate amount of benefit is attained over the investment of
the business as per sake of sales and profit advancement. In support of this different business enhance
their market reach towards enormous audience so that cost effective and measured outcome is
processed in direct manner.