Digital Marketing Communication Strategy - Regent College London

This presentation explores the use of digital marketing in a specific communications strategy. It covers essential aspects of a digital marketing strategy, including advertising campaigns, traditional vs. digital promotion methods, and the importance of a promotional mix. The presentation also highlights the use of social media and content marketing to engage consumers, improve customer service, and inform people about products and services. It concludes that digital marketing is crucial for any organization to succeed, providing an effective platform to interact with potential consumers and understand their needs and preferences. The presentation references several sources to support its arguments.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific
communications strategy
Name & ID

Contents
1. Digital Marketing Strategy
2. Summary
3. Conclusion
4. References

Digital marketing strategy
• A few of the business's most essential operations is
advertising. Mostly with aid of advertising campaigns,
any firm encourages the sellers and buyers of its
product items.

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• Whenever local firms initially establish out, its main concern
is usually where to get its initially clients throughout the
doorway. Conventional methods of promotion, including such
advertisements and celebrity endorsements, as well as large
billboards mostly on sidewalk, may be used. People might
believe that it's because businesses understand company
provide a compelling value proposition, clients would work
their way from them in timely manner.

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• Startups frequently think they simply lack the
expertise or patience to compete digitally. Many
believe that could only take on several tasks
simultaneously, and they've been working out the
details of the corporate world at large. Most of
companies might also want to establish boundaries and
focus on only between one product are generally kinds
of promotion, expecting as that company would grow
significantly.

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• Certain technologies are included in the promotional
mix to assist businesses in communicating using
potential consumers. Media platforms, digital selling,
marketing materials, sponsored content, exhibits, and
conferences are amongst the instruments included in
the promotional mix. These various elements are the
market segmentation and the promotional mix.

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• This practice of using social media to advertise
an innovative product is known as social media
marketing. Social media advertising illustrates
how businesses link their consumers to freshly
advertised goods, attitudes, and goals. Another
fundamental goal of advertising promotion
should be to inform people about both the
advertisers' successes.

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• Another of the primary reasons that any company
to use content marketing would be that their
consumers can already uses these channels. It is
just a great approach to improve customer service
on a more individual basis. Straightforward
marketing strategy can clearly identify whichever
online platforms company primary audience
prefers.

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• Hubspot focuses on engaging consumer with
the use of social media marketing and
ensures that its social media content should
be engaging and effective while ensuring that
consumers who visit their website should be
impressed and focuses on utilizing the
products and services of organization.

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• Social networking sites material is indeed a material management product
that enables in the creation, coordination, and distribution of an employer's
decision to its clients. Every new feature can benefit from social media
activity. As a result, both objective and features of the product should
always be contained in the substantive research topic of the service.

Summary
• Many organizations use online technology to communicate between
its existing and potential consumers, including such Search engine,
media platforms, mail, online marketing, and company webpage.
Several businesses prefer digital (or digital) advertising strategies
over traditional marketing since it enables businesses to contact
their desired core demographic where they always spending the
good deal of time.

CONCLUSION
• This can be concluded from the report that digital marketing is the crucial aspect
for any organization and without any kind of efforts in advertising their products
with digital marketing organization in any industry can succeed. Digital marketing
provides an effective platform to organization for interacting with its potential
consumers and also helps in understanding needs and preferences of consumers
by which organization can satisfy their potential consumers.

References
• Ransbotham, S., 2015. Marketing in five dimensions. MIT Sloan
Management Review, 57(1).
• Bly, R.W., 2018. The Digital Marketing Handbook: A Step-by-step Guide
to Creating Websites that Sell. Entrepreneur Press.
• ALAOUI, Y. and ABBA, R., 2019. The R (Evolution) of territorial
marketing: Towards an identity marketing. Journal of Marketing
Research and Case Studies, 2019, pp.15-30.
• Gulevičiūtė, G., Išoraitė, M. and Sohail, M., 2019. Effectiveness and
possibilities of digital marketing: a case study of Baltic countries. Annals
of Marketing Management & Economics, 5(1-2), pp.37-54.