BMP3006 Practical Digital Marketing: Social Media Marketing Role

This report provides a detailed analysis of digital marketing and social media marketing, emphasizing their importance in contemporary business strategies. It begins by defining marketing and elaborating on the marketing and communication mixes, highlighting the strategic significance of the 4Ps and 7Ps. The report then delves into digital marketing, covering various forms such as social media marketing, SEO, and email marketing, with a focus on the role and impact of social media marketing platforms like YouTube, Facebook, Instagram, LinkedIn, and Twitter. It underscores the importance of digital and social media marketing at a multinational level, emphasizing benefits such as greater geographic scope, quantifiable results, and customer reach. The report also includes examples of social media content, such as DGMG's repurposing of podcast content and the use of Zoom meetings, to illustrate effective marketing practices. It further discusses successful digital marketing campaigns, like Arm's LinkedIn strategy, and analyzes the effectiveness of social media content in engaging audiences and driving business growth. The report concludes that digital and social media marketing are essential for developing marketing tasks globally, enhancing consumer relationships, and achieving significant profits.

PRACTICAL
DIGITAL
MARKETING
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Table of Contents
INTRODUCTION.................................................................................................................... 3
PART 1:.................................................................................................................................. 3
Explanation of marketing....................................................................................................3
Marketing and Communication mix.....................................................................................4
Digital Marketing................................................................................................................. 5
An explanation of social media marketing...........................................................................5
Importance of digital marketing as well as social media marketing.....................................5
PART 2:.................................................................................................................................. 6
Examples of social media contents & the justification of their work.....................................6
DGMG – Repurposing Podcast Content..........................................................................6
Zoom meeting................................................................................................................. 7
Screen shots of effective campaigns with context to established frameworks & standards
for digital marketing............................................................................................................ 8
CONCLUSION....................................................................................................................... 9
REFERENCES..................................................................................................................... 11
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INTRODUCTION
The concept of Digital marketing denotes to a tool which is associated with
marketing that applies technology like the Internet & computers, smartphones,
desktops, iPhones & various digital media channels to assist the promotion of
business goods as well as services. Marketing through social media is having place
in the life of each individual, & the digital media now a days is just impossible without
mentioning about social media (Attard, 2020). The traits of social media and the
digital marketing are extremely present among people as well as the businesses.
The extreme focus of the current report is to determine various digital marketing
practices & mentioning the aspects of marketing appropriately. The marketing mix as
well as the communications mix is also discussed in the report. Along with this, the
importance pertaining to the concept of digital marketing as well as the social media
marketing with context to contemporary firms are highlighted. Also, the present
report evaluates the content of social media along with providing certain screenshots
of the marketing activities. Lastly, the report talks about the social media
effectiveness.
PART 1:
Explanation of marketing
As mentioned by the Chartered Institute of Marketing (CIM), “Marketing refers
to a procedure of management who is held responsible for analysing, assuming as
well as satisfying the needs of customers, & adopting huge advantages out of it.” As
mentioned by Philip Kotler, that “Marketing is experienced as a science as well as
art, being applied in order to formulate, execute, expand, & furnish the extreme value
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with an aim to meet buyer’s unmet revenue needs. Marketing assists companies to
determine the target area which is highly suitable to the business for providing its
goods & services." Basic Above, the element of marketing identifies particular tasks
which analyses the sale and purchase, promotion as well as the delivery of adequate
items & services of the organization so that they can be able to attain huge profits in
a successful way (Benown, 2020). This denotes to a regular procedure that is
conducive to successfully fulfilling he buyer’s needs along with their requirements, so
that organization can have their few modifications according to it.
Marketing and Communication mix
In respect to attain regular growth within marketing, the organization should
follow the 4Ps of marketing that are product, price, place and the promotion. All
these Ps act as strategic policies which allows a particular item line to carry a proper
pricing policy & that could be utilized in proper places where buyers can see the
organizational promotion. In the situation of the 7 Ps of the marketing mix, rest three
Ps were additional as processes, physical evidence and the personnel. All such
elements acts combine to standardize the whole procedure so that huge audience
can contact this & presents that they contribute in the buying & selling activity at a
specific platform (like physical stores, shopping centres, etc.), on that they can
interact easily. The communication portfolio is denoted as a strong advertisement
tool which can contribute to the highest value in the field of marketing. It is
compulsory for the organization to follow up the communication as well as to sustain
proper channels of communication that assists to develop a strongest bonding’s with
the company’s customers. The organizational staff can successfully transact with the
consumers & resolve their issues along with providing proper solutions (Tsatsou,
2021).
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Digital Marketing
In the recent time, digital marketing is a highly effective element; it can utilize
the Internet to monitor all marketing components. For digital marketing, the Internet
as well as Wi-Fi acts a crucial role in the successful adoption as well as
implementation in organizations. Through digital marketing, business to business or
business to consumer organizations can implement normally. There are numerous
forms of digital marketing like social media marketing, search engine optimization,
affiliate marketing, content marketing, local advertising, marketing automation, & the
email marketing (Imran and Arjumand, 2020).
An explanation of social media marketing
Social media marketing is an essential element of digital marketing & each,
businesses or companies could adopt it. There are various types of social media
marketing channels, like YouTube, Facebook, Instagram, Linked In, & Twitter. Such
are highly known social media marketing platforms, & such channels acts that they
are highly indulged in advertising the organizational products. Social media
marketing could help in enhancing the traffic of websites; develop brand recognition,
& building up high interaction along with contacting with important customers
(Colella, Amatulli and Martínez-Ruiz, 2021).
Importance of digital marketing as well as social media marketing
The importance of digital marketing as well as social media marketing is even
extremely essential at a multinational level. It can help to have complete control at
global level business activities so that business can have their organizational
operations at an international scale, targeting large segment of customers, along
with enhancing their market growth. Some particular benefits of digital marketing are
like greater geographic scope, easy quantifiable results, profitability, easier
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customers reach & the setup of huge networks of buyers. With the assistance of
social media marketing platforms like Instagram, Facebook, Twitter as well as
LinkedIn, businesses & consumers could properly carry out buying or selling
activities. Contemporary businesses can also utilize digital as well as social media
marketing platforms to have strong consumer’s relationships as well as to attain
large consumer satisfaction, hence attaining extremely positive outcomes (Sachdev,
2020).
PART 2:
Examples of social media contents & the justification of their work
DGMG – Repurposing Podcast Content
This is considered as a strong example for social media content that
comprises of a positive effect upon work & the particular functions of marketing. It is
mandatory to produce efficient content & keep going with all the technologies which
can be adopted to have values for content-specific. For a case, the restate of
Podcast matter is taken as the strongly motivating as well as adopted in the area of
content format, that simultaneously maintains an successful content schedule along
with promoting with other platforms.
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Figure 1: Example of social media content

There are various tools & the technologies which could create the content
stronger, highly influential, along with providing assistance in developing more value.
Audiometers are also acting as a proper form of content which can assist in reusing
the specific but visually content that is beyond the reach. Dave Gerhardt developed
highly appropriate aspects like footer effective lighting, innovation, as well as video
clips. This is an essential along with a compatible way that is offered by Dave
Gerhardt (Shali and Yuande, 2020).
Zoom meeting
According to the changing circumstances, the encouragement of digitization
as well as technology that would enhance day by day, it can support business in
offering proper assistance & creates audience’s eyesight easier. Zoom is highly
famous video conferencing application where the majority of the audience uses it to
stay connected as well as sharing of the ideas & their opinions upon specific mater
of discussion. Each one could join the meeting collectively. Zoom Meeting is an
extremely known as communication tool, it can support to completely connect people
from all around the globe, so that each one can communicate and co-ordinate
properly. There are numerous types of zoom functions which could bring
convenience to audience. In a zoom conference, 100 people can join for 40 minutes
at single time in a specific point of time. If the applicant wishes to shine the time
period, they should cancel the contribution paid from the zoom at a highly cheaper
price.
Zoom presents various engrossing characteristics that audiences can utilise it
to create their meetings more successful, like screenshots, video editing, and
lightning as well as offers numerous effects that users could apply & get an excellent
experience over their zoom meeting.
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Screen shots of effective campaigns with context to established frameworks &
standards for digital marketing
Arm on LinkedIn
Most of the businesses majorly utilize digital marketing that assists to perform
different marketing activities, in order that business can develop its marketing growth
& attains huge revenue. Arm is a well-known brand that creates items with an aim to
provide ease to their customers. Now, the business enters the LinkedIn platform with
the motive of adding the amount of use over the world population along with
enhancing its marketing activities. High-quality photographs could be updated over
LinkedIn pages which aim at targeting customers who can follow them along with
proper management by the organizations via online platforms.
Organizations are regularly offering different offers as well as various
discounts to attract their buyers so that Arm could attain high consumer ratio as well
as their trust & satisfaction. LinkedIn is an online executive social media platform that
comprises of wider network of the audience. Arms is dealing with technological
sector & provides numerous product & services such as microprocessor, designing
software, graphical processing units as well as numerous more for their consumers.
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Why social media content is effective?
Contents from Social media are majorly developed by the persons as well as
by the businesses for the networks over social media like Twitter, Facebook,
YouTube, Instagram or LinkedIn with an aim that businesses could properly
communicate with their audiences & performs their activities of marketing to cater
large amount of people. The major objective of the businesses is to furnish high level
of satisfaction to the company’s consumers so that they could have the valuable
products. Social media contents maintain the effective control over its buyers so that
they could switch to competitors firms easily (Costa, Monteiro and Silva, 2021).
For a case, zoom meeting is on high trends & caters the whole market. With
their high quality characteristics especially handsome quality of video calling allows
the audiences to respond & also sustains strong position over complete market.
Zoom meeting offering different offers to their audiences & also with certain extra
advantages so that each individual could have their benefits adequately & also
interacts with groups in absence of any barriers.
CONCLUSION
From the above report, it is concluded that digital marketing as well as social
media marketing is essential part of the marketing methods that provides benefits to
develop the marketing tasks around the whole globe. The present report mentions
particular roles of digital as well as social media marketing that presents all the
functions that an organization performs and could be effectively attained. Through
this the business companies gains highest profits. The report also mentions about
the link of communication mix and the marketing mix. There are different examples
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of social media contents as well as shared screenshot pertaining to the well-known
marketing advertisements of the businesses. With the assistance of the report it is
also being determined impact & the social media content effectiveness for the
organization.
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REFERENCES
Books and Journals
Attard, R., 2020. The use of digital marketing in the fashion industry (Bachelor's
thesis, University of Malta).
Benown, M., 2020. The impact of digital marketing in the branding of the Maltese
jewellery fashion houses (Bachelor's thesis, University of Malta).
Tsatsou, D., 2021. The Impact of Social Media Marketing Components on the Online
Consumer Buying Behavior: A Comparative Study between Greek and
Finnish consumers.
Imran, N. and Arjumand, M., 2020. A study of the effectiveness of social media
marketing compared to traditional marketing methods. RIMS Journal of
Management. 4(2). pp.1-8.
Colella, G., Amatulli, C. and Martínez-Ruiz, M.P., 2021. Social media interactions
and brand luxuriousness: the role of materialism. Journal of Consumer
Marketing.
Sachdev, R., 2020, April. Towards Security and Privacy for Edge AI in IoT/IoE based
Digital Marketing Environments. In 2020 Fifth International Conference on
Fog and Mobile Edge Computing (FMEC) (pp. 341-346). IEEE.
Shali, D. and Yuande, X., 2020, November. Research on Member Digital Marketing
Strategy. In 2020 IEEE International Conference on Information Technology,
Big Data and Artificial Intelligence (ICIBA) (Vol. 1, pp. 716-721). IEEE.
Costa, A.M., Monteiro, B. and Silva, S., 2021, May. Wine Tourism and Digital
Marketing Strategies in the Vinho Verde Region. In ICTR 2021 4th
International Conference on Tourism Research (p. 119). Academic
Conferences International.
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