BMP3006 - Digital Marketing: ASOS Communication Strategy Analysis

This presentation provides an analysis of digital marketing strategies employed by ASOS within its communication strategy, particularly focusing on promotional aspects. It examines how digital marketing contributes to brand promotion, customer communication, and overall business objectives. The presentation explores various digital marketing tools and techniques, including social media, SEO, and website engagement, highlighting their effectiveness in reaching target audiences and driving brand awareness. It also discusses methods for measuring the success of digital marketing efforts, such as website traffic analysis and social media metrics. The analysis refers to academic literature, case studies, and real-world examples to support arguments about the effectiveness of digital marketing in enhancing ASOS's communication strategy. The presentation concludes by emphasizing the importance of digital marketing for brand development and communication in the modern business environment.

PRACTICAL DIGITAL
MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 DIGITAL MARKETING
 DIGITAL MARKETING CONTRIBUTION TO THE COMMUNICATION
STRATEGY
 DIGITAL MARKETING IMPORTANCE FOR PROMOTIONAL PURPOSE
 DIGITAL MARKETING MEASURES
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digital marketing is the huge platform to connect with many people
within the second of time.
 Basically digital marketing is also called as online marketing, which is
beneficial for promotion of brand, connect with customer and easy
way to communicate with audience.
 Asos is the biggest fashion retailer industry in UK. Mainly their selling
products are clothes, accessories, beauty item, shoes.

DIGITAL MARKETING
 Marketing is the act for connecting with customers for selling the product.
 Marketing has various form, But now according to recent trends digital
marketing is most usable platform by most of the organization.
 This platform is very huge to connect with target audience or clients.
 This marketing techniques is created by electronic media.
 Advertising of product and services is the biggest financial burdens for
business.

CONTINUE..
 Most effective factor is business and organization can sale their product
on global level.
 Business easily sale their product on global level, because according to
recent trend mostly people's are using social media on their phone,
laptop etc.
 So they can search and connect with international audience.
 Aosa is the fourth largest online fashion store by their profit.

DIGITAL MARKETING CONTRIBUTION TO THE
COMMUNICATION STRATEGY
 Digital marketing promote the brands with potential customer those are
using social media.
 Communication with digital marketing helps to resolve the problem very
fast and soon throughout the chatting with customer and provide service
to them.
 It is the best technique to maintaining relation with their client.
 Advertising of brand business can easily communicate their thoughts to
customer because every individual purchase any item they want every
aspect of product should be clear.

CONTINUE..
 Digital marketing platform is beneficial for direct and easy communication
strategy are as follows,
Website comments:
 Communicate with customer is very easy process with digital marketing
tools.
 Throughout the website people can reach their customer with application of
effective communication strategy.
 Website is the platform where business sell their products with image or
picture, price tag, quality description, rating, colour, size and many more.

DIGITAL MARKETING IMPORTANCE
FOR PROMOTIONAL PURPOSE
 The concept of digital marketing importance for promotional purpose is
mainly refers to connect with the new customer, target audience, product
and brand promotion with the help of digitalization marketing activities.
 Primary and first goal of digital marketing is to promote the brand and
brand awareness with internet marketing strategies.
 Every one knows that promotion is the first concept of four p's of
marketing mix.

CONTINUE..
 Digital marketing is beneficial tool and techniques for promotion purpose
are as follows,
Save time:
 When the company promote their brands with digital marketing concept it
is very helpful to reach new customer within less time.
 But it is not easy concept firstly company has to know about which kind
of audience this brand and product like the most.
 Firstly company focus on research activity with help of google or any
website.

EFFECTIVENESS IN UTILIZING THE
EXAMPLES OF SOCIAL MEDIA
 Social media is the beneficial marketing concept which helps to
increase the marketing mix activities of any brand with innovative idea.
 Effective utilization of social media marketing examples are generating
the whole activity of any product.
 Various examples of social media marketing provide excellent
promotion of brand.
 Every example has different techniques for managing brand marketing.

CONTINUE..
 Examples of social media marketing are as follows,
SEO and PPC:
 This marketing software and tool of digital marketing which
involved in social media marketing it creates changes in website design
and content for effective and attractive search engine.
 This tools helps to provide data about overall health and success of the
website.

DIGITAL MARKETING MEASURES
 Digital marketing measures helps to discover the performance of brand
value, reputation, opportunity, weakness etc.
 Measurement of overall website give proper guidance that which kind
of marketing techniques and tools more beneficial and how to improve
marketing for brand development.
 Overall marketing traffic id tool for measuring the business brand
activity with metrics on regular basis.