This report delves into the core concepts of digital marketing, exploring its significance in contemporary businesses. It begins by defining marketing and the marketing mix, including the communications mix, and then transitions to explaining digital and social media marketing. The report emphasizes the importance of these strategies for modern businesses, supported by academic research and practical examples. The first part covers the fundamentals of marketing, the marketing mix (7Ps), digital marketing, and social media marketing. The second part provides two examples of effective social media content and explains why they work, along with digital marketing models and standards. The report concludes by summarizing the key findings and the effectiveness of social media content for businesses, highlighting its role in building brand reputation and attracting customers.
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