BSc (Hons) BMP3006 Practical Digital Marketing: Presentation Analysis

This presentation for the BMP3006 Practical Digital Marketing course examines the role of digital marketing and social media marketing within a specific communications strategy. It provides an introduction to digital marketing, digital communication strategy, and the importance of these concepts for contemporary businesses. The presentation reviews digital marketing examples, including content marketing and digital advertising, and explains how they contribute to the communication strategy for organizations like Marks & Spencer, as part of the promotional aspect of the marketing mix. It also discusses the effectiveness of digital marketing communications, including social media measures. The presentation uses literature and real-world examples to support its arguments, employing visual aids to enhance the analysis. The conclusion highlights the significance of digital marketing in achieving desired goals and examines the vital role of communication strategy in promoting valuable messages to customers. References from scholarly articles are also provided.

BMP3006
Practical Digital
Marketing

Table of
Contents
 INTRODUCTION
 MAIN BODY
• Digital Communication Strategy
• Review the Digital Marketing with illustrations
• Explain Using Literature how they contribute to the communication strategy for
the respective organizations, as part of the promotional aspect of the marketing mix
• Measuring Effectiveness of Digital Marketing Communications
 CONCLUSION
 REFERENCES

Introduction
Digital Marketing is taking the support of internet
sources and other digital communication in
promoting the brand to the potential customers. This
includes to reach customers through email, content
marketing, social media, text, multimedia messages
and other digital platform. Whereas, to attain
sustainability and success via promoting brand
through digital marketing, effective strategy is
required to be formulated in order to achieve the
desired goals efficiently.

MAIN BODY
Digital Communication Strategy
Communication strategy is used as a strategic tool by
most of the companies so as to reach their target market. The
communication strategy is used to provide the customers with
right message in respect to their brand through effective
medium of sources so as to achieve a high revenues. .
Companies formulates effective communication strategy to
send right marketing message to its proper targeted groups via
right medium and at right time.

Review the Digital Marketing with illustrations
The digital marketing play a vital role in promoting products and
services of the organization effectively and with efficiency to its potential
customers. The companies shifted their approach from traditional marketing to
digital marketing in order to attain the desired goals and sustainability in the
marketplace. Some of the examples of digital marketing are as follows:-
• Content Marketing
• Digital Advertising

Explain Using Literature how they contribute to the communication strategy for the respective
organizations, as part of the promotional aspect of the marketing mix
Brand 1: Marks & Spencer
Marks and Spencer is one of the trending British multinational retailer company which is doing
best in digital marketing. The company shifted its approach of marketing activities online and
even launch its campaigns online to attract wide range of customers.
Target Customers
The company target 35 to 55 year old male and female and aims to fulfil their needs and wants
keeping in view the changing environment

Measuring Effectiveness of Digital Marketing Communications
Ranking the brands in order of effectiveness in utilizing social media measures are as
follows:-
Brand 1: Marks and Spencer
1. Number of Followers: Generally the number of followers on social media
platform provides the impression about the brand image and its popularity in the
marketplace. The company has 1.8 million followers on the Instagram

Conclusion
The above PPT it is concludes the significance of digital marketing in the
company helps to achieve desired goals effectively. The PPT also examines the vital
role of communication strategy in promoting its valuable messages to its customers.

References
Dery, K., Sebastian, I.M. and van der Meulen, N., 2017. The Digital Workplace is
Key to Digital Innovation. MIS Quarterly Executive. 16(2).
Kim, K.W., 2018. Smart offering system using marketing strategy and digital
promotional brochure. International Information Institute (Tokyo). Information.
21(2). pp.679-686.
Widjajanti, K., 2020, February. Innovation strategy: How to answer the challenges of
the digital revolution. In Facing Global Digital Revolution: Proceedings of the 1st
International Conference on Economics, Management, and Accounting (BES
2019), July 10, 2019, Semarang, Indonesia (p. 6). Routledge.