This portfolio assesses Nike's digital marketing strategies, employing the AIDA model to analyze campaign objectives and success measurements. It details Nike's use of Facebook, Instagram, Twitter, YouTube, and its website for marketing communication, reflecting on the importance of digital tools in contemporary marketing. The report justifies the effectiveness of integrated digital marketing using academic theory and real-world examples, highlighting portable and online entertainment marketing. Concluding that digital marketing is crucial for brand awareness and provides opportunities for business growth, the report emphasizes the use of social media platforms to enhance brand goodwill, increase consumer base, and support long-term sustainability. Desklib provides a platform for students to access similar solved assignments and study resources.
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