BSc Business Management - Information Systems & Big Data Analysis

This report provides an overview of big data and information systems within a business management context. It defines big data, outlines its key characteristics (volume, velocity, variety, veracity, value), and discusses the challenges associated with big data analytics, such as lack of understanding, data growth issues, and a shortage of data professionals. The report explores techniques currently available for analyzing big data, including A/B testing, machine learning, and data mining. It further explains how big data technology can support business through better decision-making, improved customer acquisition and retention, and enhanced advertising and marketing insights, providing examples like Walmart, Coca-Cola, and Netflix. The conclusion emphasizes the importance of big data and information systems for validating information and driving customer and product-based strategies across various sectors.