This dissertation investigates the impact of rewards and incentives on employee motivation at Marks and Spencer. The research employs a quantitative approach using survey methods to gather primary data from 50 Marks and Spencer employees. The findings indicate a strong correlation between rewards and employee motivation, leading to increased productivity and performance. The study examines both monetary and non-monetary rewards, the challenges in implementing reward strategies, and effective ways to enhance employee motivation. The research also covers the importance of employee motivation in dynamic environments, its role in gaining a competitive advantage, and how it contributes to achieving the company's vision and mission. The dissertation concludes with recommendations for Marks and Spencer and implications for future research.