BMQ Supermarket: Final Research Project Report + PPT Analysis

This project report analyzes the feasibility of establishing a supermarket, BMQ, in Baku. It begins with an overview of the market research, including the identification of target customers based on demographics, income, and lifestyle. The report explores buying behaviors and patterns, reasons for purchases, and what would make customers choose BMQ over existing supermarkets. It provides a description of the business, highlighting the focus on providing quality products at lower rates within residential areas. Factors considered include population size, competitor analysis (Fresco, Neptun, etc.), and market demand. A financial plan outlines sales and profit projections for the next three years. The project emphasizes the high demand for supermarkets offering a wide variety of products under one roof. The report also uses market research and Porter's Generic model to identify potential growth opportunities and strategies.

Final Research Project Report + PPT
BMQ SUPERMARKET

Discussion
As there is huge demand from the customers that they want to have
specified supermarkets so that they are would be able to purchase their
monthly grocery items from only one single roof and they would not be
going to any other shop for their daily items.
The need of the grocery store is analysed with the help of the conducted
market research only thus the company which is planning to start their
grocery store could do the same more easily.

Market research
From the market research there are certain things which are to be noticed like that of:
Who are customers? This includes target customer of company which is divided on the
bases of age, cultural, demographics, income, occupation, lifestyle and education as well.
What are they buying now? This will be describing their buying behaviour and changing
patterns as per the product and services. It would also be concerning about in what amount
they are making their purchase or from where they are buying them.
Why do they buy? This will be reason behind the purchase of particular product which is not
that much easy to be defined to as. But this could be clearly defined with help of knowing
their behaviour and pattern of purchasing products.
What will be it make to buy your company’s product? This is detailed information of many
questions like speciality of our company’s product, reason behind customer purchase from
supermarket other than the existing one. Like what our company is offering to customer is
different from that of others.

Description of business
As BMQ will be giving all type of products at lower rate and high quality
that too into main residential area of Baku.

Factors to be considered while starting business
The factors would be including like that of size of population of area
where company is planning to start, all potential customers and
competitors and the market demand.
All these factors in combination will be leading to make strategy for
company or business so that BMQ could be planning for their
supermarket.

Size of population-
As Baku is the largest city of country with having population more than
2.24 million which means that it is the most highly populated city. So
BMQ is having more chance of having greater number of potential
customers.

Level of competitors-
The top competitors of BMQ would be Fresco, Neptun, New World
Market, City Market, Continental, Migros Turk and Ameli.
The level of competition will be defining how company could function in
market and how they should identify their customers as well. for this
BMQ could be able to use the Porter Generic model in way of identifying
their potential growth option while working with competitors.

Market demand for product-
 The customer of company is not divided based on their age or occupation
as it was included that there is all type of customers who are purchasing
from supermarket.
As BMQ will be selling number of products for all age group customers
so they will not need to consider or divide their customers.
The market demand of products and service which BMQ is selling are
high as all type of products are available in one particular roof only.
The company will be identifying that demand of supermarket is very
much high into market.

Financial Plan
Outline a high-level financial plan that defines your financial model and
pricing assumptions.
This plan should include expected annual sales and profits for the next three
years.
Use several slides to cover this material appropriately.

REFERENCES
Peng, S. (2017). Developing business plan for summer and winter schools
for the Chinese market.
Schaper, M. T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and
small business.
Wilson, J. (2014). Essentials of business research: A guide to doing your
research project. Sage.

THANK YOU